Open interactive marketplace under Digikala Ecommerce Group.
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Decision snapshot
Launch, as recorded by the parent group newsroom
The first demo of the Pindo application was built and made available for testing in January or February 2021, coinciding with Digikala's fourteenth anniversary, and the start of the platform was formally announced between 19 February and 20 March 2021.
Announcement month, 19 February to 20 March 2021Company disclosed
Every field carries an explicit evidence state and its source. Self-reported figures are labelled as such; nothing is presented with more certainty than its source supports.
Operating metrics, period-stamped
Storefront pages open on the platform, undatedNot established: the source says at present and carries no date the desk has readCompany disclosed
The parent group newsroom states that more than 27,000 storefront pages are currently open on Pindo, on each of which a business sells its own goods. Tehran Index gives the figure without a period, because the article says only that this is the position at present and its publication date has not been established.
Digikala newsroom, about.digikala.com, article on the formation and evolution of the Pindo platform ↗ · retrieved 2026-09-21An undated scale figure ages silently, so it should not be read as current. The count is given because it is the only scale figure the operator publishes, and the missing period is stated on the face of the claim rather than filled in. The page could not be opened directly to recover the article's publication date.
Business model & group
Change of model from classifieds to marketplaceMonth of the change, 21 April to 21 May 2022Company disclosed
Pindo changed its approach from an advertisement-listing platform to a marketplace platform between 21 April and 21 May 2022, enabling direct purchase and sale of goods and services without an intermediary.
Tracked entities in the same corporate family. Ownership percentages appear in Ownership & capital only when disclosed.
Source ledger, every field, its evidence
Storefront pages open on the platform, undatedCompany disclosedNot established: the source says at present and carries no date the desk has read
The parent group newsroom states that more than 27,000 storefront pages are currently open on Pindo, on each of which a business sells its own goods. Tehran Index gives the figure without a period, because the article says only that this is the position at present and its publication date has not been established.
Launch, as recorded by the parent group newsroomCompany disclosedAnnouncement month, 19 February to 20 March 2021
The first demo of the Pindo application was built and made available for testing in January or February 2021, coinciding with Digikala's fourteenth anniversary, and the start of the platform was formally announced between 19 February and 20 March 2021.
Change of model from classifieds to marketplaceCompany disclosedMonth of the change, 21 April to 21 May 2022
Pindo changed its approach from an advertisement-listing platform to a marketplace platform between 21 April and 21 May 2022, enabling direct purchase and sale of goods and services without an intermediary.
Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →
Registry check on Pindo: legal entity, capital, board and managing director from the Official Gazette. USD 750, three working days. Full dossier with audited figures, competitors and risks: USD 3,000, five working days.
