Install and rating data for Iran’s most important apps, captured weekly from the local app stores. Each capture is archived, so the dataset compounds: install buckets show relative scale, and week-over-week rater growth shows momentum the buckets hide. A weekly English-language read on a market that publishes almost nothing in English.
Store: Cafe BazaarCaptured: 2026-08-24Previous: 2026-08-17Weekly captures archived: 10Cadence: weekly, MondaysMethodology v1Relative scoreboard, not a national total
How to read this. These are install counts on Cafe Bazaar, one of several Iranian Android stores (Myket, Sibapp, and Sibche to follow), so they are best read as a relative scoreboard rather than a national total. Install counts are bucketed by the store; rater counts move continuously and are the finer growth signal, which is why both are tracked weekly. Every capture carries its date and methodology version, and each app row links to the store listing it was read from.
More apps and more stores are rolling out as the App Index expands.
Install figures are store display buckets, not national totals. Free for non-commercial use with attribution to Tehran Index; details in the file header.
Source: Tehran Index, from Cafe Bazaar listings. Latest capture 2026-08-24; deltas vs 2026-08-17.
Market activity
Where the record moved, week by week
Published research signals per sector per week. Every cell is a count of verified, source-linked entries in the public record. Density reflects both market activity and desk coverage: the record begins late June 2026, so early weeks read thin because coverage was ramping up, not because the market was quiet.
Sector
Jun 8
Jun 15
Jun 22
Jun 29
Jul 6
Jul 13
Jul 20
Jul 27
Aug 3
Aug 10
Aug 17
Aug 24
Fintech22
1
1
5
3
4
5
1
2
E-commerce18
4
2
1
1
3
1
1
3
2
Mobility18
4
1
1
2
5
4
1
Digital Assets9
1
1
2
2
2
1
Cloud8
1
1
2
2
2
Telecom5
1
1
1
1
1
FoodTech4
4
Media2
1
1
App Dist.1
1
HR Tech1
1
SaaS1
1
Travel1
1
Signals / week0→ 5215 signals · last 12 weeks · 125 without a sector tag not shown
Web visibility
The view from outside Iran
No external provider measures Iranian web traffic precisely. Panel networks barely reach inside the country, so what they capture is diaspora, VPN-exit and out-of-Iran usage. That makes absolute numbers unpublishable, and the desk doesn’t publish them. Two things survive the bias honestly: the relative ordering of Iranian platforms (the same blind spot applies to all of them) and the referral graph: who sends visits to whom. The graph is evidence about how the ecosystem is wired, not about its size.
mydigipay.com→digikala.com8.8% of digikala.com's inbound referral visits
Digipay is Digikala.com’s top referrer, and 64% of Digipay’s own inbound referrals come from Digikala. A mutual dependency, visible in both directions.
mydigipay.com→api.divar.ir55.4% of mydigipay.com's outgoing referral visits
Consistent with a Divar payment integration running over Digipay.
snapppay.ir→napi.jibit.ir61.5% of snapppay.ir's outgoing referral visits
Jibit rails behind SnappPay.
snapp.taxi→superapp.snappfood.ir41.3% of snapp.taxi's outgoing referral visits
Snapp’s outgoing graph is the super-app in one view: SnappFood 41%, pl.snapp 35%, Snapp Market 21%, SnappShop and the SnappPay wallet behind.
digikala.com→torob.com41.6% of torob.com's inbound referral visits
Torob is the referral hub of Iranian e-commerce. Digikala dominates its inbound, and its outgoing spreads across Digikala, Basalam, Technolife and Divar.
divar.ir→sheypoor.com42.2% of sheypoor.com's inbound referral visits
The number-two classifieds platform receives 42% of its referral visits from its main competitor.
app.snapp.taxi→snappfood.ir66.4% of snappfood.ir's inbound referral visits
Two-thirds of SnappFood’s web referrals arrive through the super-app shell.
aparat.com→filimo.com30.4% of filimo.com's inbound referral visits
Sabaidea’s internal funnel: the video platform feeds the streaming service.
web.bale.ai→divar.ir9.9% of divar.ir's inbound referral visits
Bale messenger traffic flows both directions with Divar, a commerce-in-messaging signal.
azkivam.com→cafebazaar.ir20.5% of cafebazaar.ir's inbound referral visits
Consistent with BNPL checkout flows landing back on the store.
Method. Web visibility is not website traffic. Tehran Index reports web measurement in three labeled tiers: company-verified (aggregates a company agrees to publish from its own analytics, the only precise route), provider-estimated (panels like the one above, always labeled), and TI-derived proxies (search demand, index footprint, app-rater velocity). Tiers are never merged, and no tier is presented as another. Companies interested in verified benchmarking can contact the desk.
