Iran's platform economy in its own numbers
Snapp, Digikala, Digipay, Cafe Bazaar, Divar, Tipax and their peers, set side by side from the figures each company printed in its own reports. 92 figures from 14 companies, each with its period and its source. Where two figures do not measure the same thing, the briefing says so instead of ranking them.
Rebuilt from the record on 7 October 2026. No exchange rates and no estimates of revenue: every number is one a company published, or arithmetic on those numbers, shown.
What is in it
Each platform's own headline reach measure, with the definition that goes with it.
Five years of ride-hailing trips, trips per account, and driver accounts active against registered.
A seller count that only rose for seven editions, then the first count of active sellers.
Headcount and women's share of staff, each in the company's own definition.
More recipients for every sender: the shape of a carrier serving online merchants.
Reach that grew while paying users did not; listings growth that left Tehran first.
Need one company, verified?
The briefing compares what companies say about themselves. A registry check or a full dossier establishes who owns and runs a company, from the Official Gazette and audited filings.