“Couldn’t an AI assistant produce this?” is a fair question, and it deserves a measured answer rather than a marketing one. So we measured it: general-purpose AI research, with live web access, against this desk’s registry-verified record, errors documented, method published, our own misses included.
| Company | Field | The AI baseline | The verified record |
|---|---|---|---|
| Fidibo | Legal entity | Named the operating company with a registry identifier that returns zero results in the corporate registry, a wrong ID circulating on aggregator sites, repeated as registry fact. | The registered entity behind the brand is a different company, confirmed against the registry. (Identifiers are withheld here by policy.) |
| Jobinja | Status | "Active", stated at high confidence because the website is live and serving listings. | The operating company is registered as dissolved, in liquidation. A live website is not a live company. |
| SnappPay | Managing director | Named the chairman as "founder and CEO", sourced from a LinkedIn self-description. | The registered managing director is a different person, per the corporate registry, appointed February 2023. The chairman and the registered MD are different roles held by different people. |
| Digikala | Ownership | Reproduced the pre-2024 shareholder structure from an encyclopedia page. | Misses the ~40% acquisition by MCI/Hamrah-e Aval in 2024, the largest ownership event in Iranian e-commerce. |
Cafe Bazaar, the completed January 2025 change of control was invisible to the baseline ("post-2025 ownership not found").
Digikala, leadership answer was the former co-founder CEO, not the current group CEO.
Jobvision, found one of the two co-CEOs; the second, board-confirmed against the registry, was "not found".
YektaNet, attached the wrong registered entity from a registry aggregator.