CompaniesTapsell

Tapsell

Entity IDIR-CO-2146
SectorMedia
Founded2015
HQTehran
VerificationCorroborated
Last reviewed2026-08-20

Dominant mobile performance and digital ad network in Iran (~300 employees). In January 2025 acquired the Cafe Bazaar Android app store from Hezardastan, forming a combined adtech + app-distribution group.

Tehran Index tracks this company as part of a source-linked research record on Iran’s technology economy. Access opens to a limited first cohort. Register for access, or browse the registry.

Decision snapshot
Founded
2015, operations began; holding formalized ~5 years later
2015Third-party reported
TechRasa (2019 interview) · retrieved 2026-07-27
Founders
Sobhan Foroughi, Abbas Hosseini, Mohammad Asghari, Ali Soltani
CurrentThird-party reported
TechRasa (2019) · retrieved 2026-07-27
Parent group
Pegah Holding (Pegah Dadeh Kavan Sharif, پگاه داده کاوان شریف)
CurrentThird-party reported
TechRasa / pegah.tech · retrieved 2026-07-27
Employees
~100 total (45 technical)
2019Third-party reported
TechRasa (2019) · retrieved 2026-07-27

Every field carries an explicit evidence state and its source. Self-reported figures are labelled as such; nothing is presented with more certainty than its source supports.

Business model & group
Core productsCurrentCompany disclosed
Tapsell (in-app video/banner ads, CPI/CPA), Mediaad (web ads), Metrix (attribution/marketing automation), Tagrow (influencer marketing), Tapsell College
TechRasa / pegah.tech · retrieved 2026-07-27Self-described as Iran's only omni-channel digital marketing network
Cafe Bazaar acquisition2025-01-24Third-party reported
Acquired Cafe Bazaar, 24 January 2025, from Hezardastan Group
Donya-e-Eqtesad / bne IntelliNews · retrieved 2026-07-27CEO Foroughi claimed Tapsell bid $50M vs. Cafe Bazaar's $25M ask, per an Instagram post, that specific figure is founder-claimed, not independently confirmed
Key partnershipPre-acquisitionCompany disclosed
Exclusive search-ads agency for Cafe Bazaar
TechRasa (2019) · retrieved 2026-07-27Now integrated post-acquisition
Leadership
CEOCurrentFounder disclosure
Sobhan Foroughi (سبحان فروغی)
TechRasa / Instagram / podcast interviews · retrieved 2026-07-27Co-founder and CEO
Other executives2019Third-party reported
Saeed Sadeghi (COO/DMD), Abbas Hosseini (CTO), Hamid Ghanbari (CMO), Mohammad Jalalian (Mediaad head), Amin Foroughi (Tagrow head)
TechRasa (2019) · retrieved 2026-07-27May have changed since 2019
Corporate family

Tracked entities in the same corporate family. Ownership percentages appear in Ownership & capital only when disclosed.

Ownership & capital
Parent companyCurrentThird-party reported
Pegah Holding (Pegah Dadeh Kavan Sharif)
pegah.tech / TechRasa · retrieved 2026-07-27
Competitive set
DirectCurrentThird-party reported
Yektanet, Sabavision, Adro
TechRasa / TI registry · retrieved 2026-07-27Web/app ad-network competitors
Evidence timeline, how this record was built
2025-04-11Executive interviewExecutive interview, Sobhan Foroughi (Tapsell), Sobhan Foroughi3 records

Primary sources catalogued in the Evidence Library; extracted claims appear above as period-stamped facts, never as current news.

Signals & timeline, Tapsell mentions

From the published signal feed; each record links to its source. All signals →

What we don't know
Not disclosedNot disclosed

Stated gaps are part of the record: in an opaque market, knowing what is NOT publicly established is as decision-relevant as what is.

Source ledger, every field, its evidence
FoundedThird-party reported2015
2015, operations began; holding formalized ~5 years later
TechRasa (2019 interview) · retrieved 2026-07-27retrieved 2026-07-27
FoundersThird-party reportedCurrent
Sobhan Foroughi, Abbas Hosseini, Mohammad Asghari, Ali Soltani
TechRasa (2019) · retrieved 2026-07-27retrieved 2026-07-27
Parent groupThird-party reportedCurrent
Pegah Holding (Pegah Dadeh Kavan Sharif, پگاه داده کاوان شریف)
TechRasa / pegah.tech · retrieved 2026-07-27retrieved 2026-07-27
EmployeesThird-party reported2019
~100 total (45 technical)
TechRasa (2019) · retrieved 2026-07-27retrieved 2026-07-27
CEOFounder disclosureCurrent
Sobhan Foroughi (سبحان فروغی)
TechRasa / Instagram / podcast interviews · retrieved 2026-07-27retrieved 2026-07-27
Other executivesThird-party reported2019
Saeed Sadeghi (COO/DMD), Abbas Hosseini (CTO), Hamid Ghanbari (CMO), Mohammad Jalalian (Mediaad head), Amin Foroughi (Tagrow head)
TechRasa (2019) · retrieved 2026-07-27retrieved 2026-07-27
Core productsCompany disclosedCurrent
Tapsell (in-app video/banner ads, CPI/CPA), Mediaad (web ads), Metrix (attribution/marketing automation), Tagrow (influencer marketing), Tapsell College
TechRasa / pegah.tech · retrieved 2026-07-27retrieved 2026-07-27
Cafe Bazaar acquisitionThird-party reported2025-01-24
Acquired Cafe Bazaar, 24 January 2025, from Hezardastan Group
Donya-e-Eqtesad / bne IntelliNews · retrieved 2026-07-27retrieved 2026-07-27
Key partnershipCompany disclosedPre-acquisition
Exclusive search-ads agency for Cafe Bazaar
TechRasa (2019) · retrieved 2026-07-27retrieved 2026-07-27
DirectThird-party reportedCurrent
Yektanet, Sabavision, Adro
TechRasa / TI registry · retrieved 2026-07-27retrieved 2026-07-27
Parent companyThird-party reportedCurrent
Pegah Holding (Pegah Dadeh Kavan Sharif)
pegah.tech / TechRasa · retrieved 2026-07-27retrieved 2026-07-27

Last full review: 2026-08-20 · Tehran Index research desk · corrections: desk@tehranindex.com

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Registered entity
OwnershipAcquired the Cafe Bazaar Android app store from Hezardastan on 22 Jan 2025 (forming Tapsell Group).
Entity notesRESOLVED 2026-08-20 (registry pass): Tapsell is a BRAND of پگاه داده کاوان شریف, the Pegah Holding legal entity, which holds the تپسل trademark; the company's own about page self-describes as part of that entity. No separate Tapsell registration exists, so the shared registry identity is a correct parent anchor, not an error.
Official contact
Evidence & verification
Verification tierCorroborated, two or more independent sources
Registry identifiersWithheld for compliance

Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →

Quick facts
Tehran, Iran
Founded 2015
www.tapsell.irLinkedIn
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