Annual ad impressionsYear to 20 March 2023Company disclosed
520,000,000,000 (520 billion)
Tapsell annual report, year to 20 March 2023 · retrieved 2026-10-08Impressions served across Tapsell's network of apps and websites in the year.
Targeted ad text messages sent, final three months of the yearThree months to 20 March 2023Company disclosed
More than 10 million
Tapsell annual report, year to 20 March 2023 · retrieved 2026-10-08A new service launched in the winter of that year, so the figure covers its first quarter rather than a full year.
Monthly ad impressionsYear to 20 March 2022Company disclosed
36 billion a month
Tapsell summary of its annual report, year to 20 March 2023 · retrieved 2026-10-08Prior-year figure, from the three-year comparison in the 1401 report.
Monthly ad impressionsYear to 20 March 2021Company disclosed
23 billion a month
Tapsell summary of its annual report, year to 20 March 2023 · retrieved 2026-10-08Earliest of the three years the report compares.
Retargeting campaigns, growth on the previous yearYear to 20 March 2023Company disclosed
Twofold
Tapsell summary of its annual report, year to 20 March 2023 · retrieved 2026-10-08The report does not say whether the measure is the number of campaigns or their volume.
Clicks identified as fraud, share of all clicksYear to 20 March 2023Company disclosed
4 per cent
Tapsell annual report, year to 20 March 2023 · retrieved 2026-10-08Share of all clicks on Tapsell ads that its detection system flagged as fraudulent; advertisers were not charged for them.
Monthly active users reached by Tapsell adsYear to 20 March 2023Company disclosed
72 million
Tapsell annual report, year to 20 March 2023 · retrieved 2026-10-08Users of the apps and websites in Tapsell's network who were shown its ads in a month, not Tapsell's own customers.
Active installs from ads, growth on the previous yearYear to 20 March 2019Company disclosed
333 per cent
Tapsell comprehensive mobile advertising report, year to 20 March 2019 · retrieved 2026-10-08An active install is an app downloaded, installed and opened at least once after an ad was seen or clicked, as the report defines it.
Ad impressions, growth on the previous yearYear to 19 March 2020Company disclosed
204 per cent
Tapsell mobile advertising network report, year to 19 March 2020 · retrieved 2026-10-08Growth in the number of ad impressions over the previous year, as the report states it.
Publisher earnings from Tapsell ads, growth on the previous yearYear to 20 March 2019Company disclosed
160 per cent
Tapsell comprehensive mobile advertising report, year to 20 March 2019 · retrieved 2026-10-08What app publishers in Tapsell's network earned from its ads, not Tapsell's own revenue.
Completed video ad views, growth on the previous yearYear to 20 March 2019Company disclosed
196 per cent
Tapsell comprehensive mobile advertising report, year to 20 March 2019 · retrieved 2026-10-08A completed view is a video ad played to its end, as the report defines it.
Completed video ad views, growth on the previous yearYear to 20 March 2021Company disclosed
186 per cent
Tapsell mobile advertising network report, year to 20 March 2021 · retrieved 2026-10-08A completed view is a video ad played to its end.
Ad clicks, growth on the previous yearYear to 20 March 2019Company disclosed
356 per cent
Tapsell comprehensive mobile advertising report, year to 20 March 2019 · retrieved 2026-10-08
Installs from ads, growth on the previous yearYear to 20 March 2021Company disclosed
133 per cent
Tapsell mobile advertising network report, year to 20 March 2021 · retrieved 2026-10-08
Monthly ad impressionsYear to 20 March 2019Company disclosed
More than 3 billion a month
Tapsell comprehensive mobile advertising report, year to 20 March 2019 · retrieved 2026-10-08A floor ('more than'), as printed on the report's summary page; impressions served across Tapsell's in-app network.
Ad clicks, growth on the previous yearYear to 19 March 2020Company disclosed
88 per cent
Tapsell mobile advertising network report, year to 19 March 2020 · retrieved 2026-10-08
Ad impressions, growth on the previous yearYear to 20 March 2019Company disclosed
1,572 per cent
Tapsell comprehensive mobile advertising report, year to 20 March 2019 · retrieved 2026-10-08Growth in the number of ad impressions over the previous year, as the report states it; the report does not print the underlying counts.
Installs from ads, growth on the previous yearYear to 19 March 2020Company disclosed
65 per cent
Tapsell mobile advertising network report, year to 19 March 2020 · retrieved 2026-10-08An install is counted when an app is downloaded, installed and opened once after an ad was seen or clicked, as the report defines it.
Ad clicks, growth on the previous yearYear to 20 March 2021Company disclosed
45 per cent
Tapsell mobile advertising network report, year to 20 March 2021 · retrieved 2026-10-08
Completed video ad views, growth on the previous yearYear to 19 March 2020Company disclosed
26 per cent
Tapsell mobile advertising network report, year to 19 March 2020 · retrieved 2026-10-08A completed view is a video ad played to its end, as the report defines it.
Ad impressions, growth on the previous yearYear to 20 March 2021Company disclosed
157 per cent
Tapsell mobile advertising network report, year to 20 March 2021 · retrieved 2026-10-08Growth in the number of ad impressions over the previous year, as the report states it.
Exclusive search-ads agency for Cafe BazaarFrom the year to 19 March 2020Company disclosed
Appointed in the year to 19 March 2020
Tapsell mobile advertising network report, year to 20 March 2021 · retrieved 2026-10-08Search ads inside the Cafe Bazaar app store, which Tapsell later acquired.
Product retargeting campaigns runYear to 19 March 2024Company disclosed
6,279 (26.8 per cent more than the year before)
Tapsell annual report, year to 19 March 2024 · retrieved 2026-10-08Count of product retargeting campaigns run on Tapsell, against 4,953 the year before.
Advertiser sector with the most impressionsYear to 19 March 2024Company disclosed
Finance and banking
Tapsell annual report, year to 19 March 2024 · retrieved 2026-10-08A ranking of advertiser sectors by impressions served on Tapsell's network. Transport was second and online shops third; online shops had been first the year before.
Annual ad impressionsYear to 19 March 2024Company disclosed
617,000,000,000 (617 billion)
Tapsell annual report, year to 19 March 2024 · retrieved 2026-10-08Ad impressions served across Tapsell's network in the year, as the company counts them. An impression is one display of an ad, not a person reached.
Video ad display time on Tapsell publishersYear to 19 March 2024Company disclosed
7.5 million hours (450 million minutes)
Tapsell annual report, year to 19 March 2024 · retrieved 2026-10-08Total running time of advertisers' video ads shown through publishers in Tapsell's network during the year, not time confirmed as watched.
Fixed-placement ad sales, year-on-year changeYear to 19 March 2024Company disclosed
More than 400 per cent growth
Tapsell annual report, year to 19 March 2024 · retrieved 2026-10-08Growth in ad placements sold on a fixed basis. The report does not print the underlying count or value.
Retargeting campaigns runYear to 19 March 2024Company disclosed
27,768 (20.5 per cent more than the year before)
Tapsell annual report, year to 19 March 2024 · retrieved 2026-10-08Count of retargeting campaigns run on Tapsell, against 23,036 the year before.
People enrolled in Tapsell College coursesYear to 19 March 2024Company disclosed
7,680 people
Tapsell annual report, year to 19 March 2024 · retrieved 2026-10-08People who enrolled in Tapsell College courses during the year, not graduates.
Advertiser sectors ranked second and third by impressionsYear to 19 March 2024Company disclosed
Transport second, online stores third
Tapsell annual report for the year to 19 March 2024 · retrieved 2026-10-08Ranks are by number of ad impressions served on Tapsell's network, not by advertising spend. The chart on the same page groups transport with tourism.
Advertiser sector ranking by impressions, prior yearYear to 20 March 2023Company disclosed
Online stores first, finance and banking second
Tapsell annual report for the year to 19 March 2024 · retrieved 2026-10-08Ranks are by number of ad impressions served on Tapsell's network. In the following year finance and banking moved to first place.
Google Ads impressions for Tapsell clients, change on the previous yearYear to 20 March 2023Company disclosed
Threefold growth
Tapsell annual report, year to 20 March 2023 · retrieved 2026-10-08Google Ads campaigns that Tapsell runs for its clients, measured by impressions; not Google's activity in Iran as a whole.
Monthly ad impressionsYear to 20 March 2023Company disclosed
43 billion a month
Tapsell summary of its annual report, year to 20 March 2023 · retrieved 2026-10-08Printed as a monthly figure for the year; consistent with the 520 billion annual total.
