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Companies›Metrix

Metrix

MediaadtechPegah Holding ›In the registry
Entity IDIR-CO-2126
SectorMedia
Founded2018
HQTehran
VerificationReported
Last reviewed2026-08-20

Metrix is an Iranian integrated mobile attribution and marketing automation platform under Pegah Holding, serving app developers and marketers with install attribution, user behaviour analytics, fraud detection, and customer engagement tools including push notifications, SMS, email, and in-app messaging. Its customers include major Iranian apps such as Maxim and Sadad (Eva). It is an Iranian alternative to global mobile measurement partners like AppsFlyer and Adjust.

Doing business with Metrix? Check who legally owns and runs it: registry identity, capital and current board from the Official Gazette, in English with the Persian source, in three working days for USD 750. Full dossier with audited figures and competitors, USD 3,000. Order a Metrix registry check · see a free sample

MetricsBusinessGroupOwnershipSources
Operating metrics, period-stamped
Unique users tracked by MetrixAt the time of the report for the year to 20 March 2021Company disclosed
More than 50 million
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08The report does not define a unique user.
Fraudulent installs detected by MetrixYear to 20 March 2021Company disclosed
370,000
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08Installs Metrix's detection phase identified as fraudulent across its client apps during the year.
Daily sessions tracked by MetrixYear to 20 March 2021Company disclosed
More than 60 million
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08The report states a daily level without saying whether it is an average or a typical day.
Apps on Metrix published in recognised app storesAt the time of the report for the year to 20 March 2021Company disclosed
More than 750
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08Apps measured by Metrix that are published in recognised stores; the page splits them into more than 500 non-game apps and more than 250 games.
Non-game apps on MetrixAt the time of the report for the year to 20 March 2021Company disclosed
More than 500
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08
Game apps on MetrixAt the time of the report for the year to 20 March 2021Company disclosed
More than 250
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08
Fraud detected by Metrix per hour, at the peak hourYear to 20 March 2021Company disclosed
27,000
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08A peak-hour rate of fraud identified by Metrix, not an hourly average.
Daily app installs tracked by MetrixYear to 20 March 2021Company disclosed
More than 600,000
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08The report states a daily level without saying whether it is an average or a typical day.
Suspicious clicks per hour Metrix excluded from countingYear to 20 March 2021Company disclosed
3,000
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08An hourly level in the prevention phase of Metrix's fraud system; the report does not say whether it is an average.
Daily events tracked by MetrixYear to 20 March 2021Company disclosed
More than 80 million
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08The report states a daily level without saying whether it is an average or a typical day.
Daily clicks tracked by MetrixYear to 20 March 2021Company disclosed
More than 20 million
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08The report states a daily level without saying whether it is an average or a typical day.
Apps on Metrix published in recognised app storesAt the time of the report for 20 March to 20 June 2020Company disclosed
More than 350
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08
Daily sessions tracked by Metrix20 March to 20 June 2020Company disclosed
More than 60 million
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08The report states a daily level without saying whether it is an average or a typical day.
Daily events tracked by Metrix20 March to 20 June 2020Company disclosed
More than 70 million
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08The report states a daily level without saying whether it is an average or a typical day.
Daily app installs tracked by Metrix20 March to 20 June 2020Company disclosed
More than 500,000
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08The report states a daily level without saying whether it is an average or a typical day.
Unique users tracked by MetrixAt the time of the report for 20 March to 20 June 2020Company disclosed
More than 40 million
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08The report does not define a unique user.
Business model & group
What the product actually isRetrieved 28 August 2026Company disclosed
Sells a mobile attribution platform combined with marketing automation in a single product, with ad fraud detection as a named service. The company states that having attribution and automation in one platform is its main point of difference, and sells through a demo request rather than published pricing.
Metrix homepage ↗ · retrieved 2026-08-28Record sits under the media sector label, which does not describe an attribution platform; sector review is owed.
Corporate family
Pegah Holding
Cafe BazaarApp Dist.TapsellMedia

Tracked entities in the same corporate family. Ownership percentages appear in Ownership & capital only when disclosed.

Ownership & capital
Brand to operator, stated by the company itselfCompany disclosed
The company's own page names پگاه داده کاوان شریف as the operator behind the brand. The passage is quoted verbatim in the source passage.
metrix.ir (company website) ↗ · retrieved 2026-09-17Corroborated: two independent reads of this page returned the same sentence.
Source ledger, every field, its evidence
What the product actually isCompany disclosedRetrieved 28 August 2026
Sells a mobile attribution platform combined with marketing automation in a single product, with ad fraud detection as a named service. The company states that having attribution and automation in one platform is its main point of difference, and sells through a demo request rather than published pricing.
Metrix homepage ↗ · retrieved 2026-08-28retrieved 2026-08-28
Unique users tracked by MetrixCompany disclosedAt the time of the report for the year to 20 March 2021
More than 50 million
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Fraudulent installs detected by MetrixCompany disclosedYear to 20 March 2021
370,000
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Daily sessions tracked by MetrixCompany disclosedYear to 20 March 2021
More than 60 million
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Apps on Metrix published in recognised app storesCompany disclosedAt the time of the report for the year to 20 March 2021
More than 750
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Non-game apps on MetrixCompany disclosedAt the time of the report for the year to 20 March 2021
More than 500
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Game apps on MetrixCompany disclosedAt the time of the report for the year to 20 March 2021
More than 250
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Fraud detected by Metrix per hour, at the peak hourCompany disclosedYear to 20 March 2021
27,000
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Daily app installs tracked by MetrixCompany disclosedYear to 20 March 2021
More than 600,000
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Suspicious clicks per hour Metrix excluded from countingCompany disclosedYear to 20 March 2021
3,000
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Daily events tracked by MetrixCompany disclosedYear to 20 March 2021
More than 80 million
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Daily clicks tracked by MetrixCompany disclosedYear to 20 March 2021
More than 20 million
Metrix annual report, year to 20 March 2021 · retrieved 2026-10-08retrieved 2026-10-08
Apps on Metrix published in recognised app storesCompany disclosedAt the time of the report for 20 March to 20 June 2020
More than 350
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08retrieved 2026-10-08
Daily sessions tracked by MetrixCompany disclosed20 March to 20 June 2020
More than 60 million
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08retrieved 2026-10-08
Daily events tracked by MetrixCompany disclosed20 March to 20 June 2020
More than 70 million
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08retrieved 2026-10-08
Daily app installs tracked by MetrixCompany disclosed20 March to 20 June 2020
More than 500,000
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08retrieved 2026-10-08
Unique users tracked by MetrixCompany disclosedAt the time of the report for 20 March to 20 June 2020
More than 40 million
Metrix spring report, 20 March to 20 June 2020 · retrieved 2026-10-08retrieved 2026-10-08
Brand to operator, stated by the company itselfCompany disclosed
The company's own page names پگاه داده کاوان شریف as the operator behind the brand. The passage is quoted verbatim in the source passage.
metrix.ir (company website) ↗ · retrieved 2026-09-17retrieved 2026-09-17

Last full review: 2026-08-20 · Tehran Index research desk · corrections: desk@tehranindex.com

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Registered entity
Entity notesRESOLVED 2026-08-20 (registry pass): Metrix is a BRAND of پگاه داده کاوان شریف, the Pegah Holding legal entity, with no separate registration; pegah.tech lists it as a Pegah product. Do NOT confuse with ماتریس تحلیلگران سیستم‌های پیچیده, a different, unrelated entity.
Evidence & verification
Verification tierReported, single public source
Primary evidenceOfficial Website (pegah.tech)
Registry identifiersWithheld for compliance

Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →

Quick facts
Tehran, Iran
Founded 2018
metrix.ir/LinkedIn
Company dossier

Registry check on Metrix: legal entity, capital, board and managing director from the Official Gazette. USD 750, three working days. Full dossier with audited figures, competitors and risks: USD 3,000, five working days.

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