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Companies›Cafe Bazaar

Cafe Bazaar

Verified
App Dist.Pegah Holding ›In the registryFlagship dossier
Entity IDIR-CO-003
SectorApp Dist.
Founded2011
HQTehran
VerificationVerified
Last reviewed2026-08-13

One of Iran's largest Android app marketplaces. Tehran Index record: founded 2011, headquartered in Tehran, part of Pegah Holding.

Doing business with Cafe Bazaar? Check who legally owns and runs it: registry identity, capital and current board from the Official Gazette, in English with the Persian source, in three working days for USD 750. Full dossier with audited figures and competitors, USD 3,000. Order a Cafe Bazaar registry check · download the Cafe Bazaar dossier (PDF, free)

SnapshotMetricsBusinessLeadershipGroupOwnershipCompetitorsEvidenceTimelineGapsSources
Decision snapshot
Ownership
Acquired by Tapsell on 24 January 2025
2025-01Third-party reported
PitchBook, Cafe Bazaar company profile ↗ · retrieved 2026-09-28
Deal price
About 2,000 billion toman, roughly $25M at the ~80,000 toman/$ rate of January 2025, stated on record by the buyer's CEO.
2025-01Company disclosed
Tapsell CEO, on-record video interview (timestamped) ↗ · retrieved 2026-07-10
2017 valuation anchor
EUR 38M in a deal for an increased 10% shareholding in Cafe Bazaar Group (then including Divar); at face value about EUR 380M for the whole group
2017-Q4Third-party reported
Pomegranate Investment Q4 2017 update ↗ · retrieved 2026-07-10
Registered capital
500,000,000,000 IRR (50 billion toman). Registered capital is a nominal legal figure and is not a valuation.
Current registry recordOfficial record
National Company Registry via Rasmio ↗ · retrieved 2026-08-05

Every field carries an explicit evidence state and its source. Self-reported figures are labelled as such; nothing is presented with more certainty than its source supports.

Operating metrics, period-stamped
Revenue earned by developers from in-app products through BazaarYear to 20 March 2017Company disclosed
More than 600 billion rial
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Developers' revenue from in-app sales only; paid apps and subscriptions are counted separately. It is not Cafe Bazaar's own revenue.
Largest rise in active installs, by category (Social networks)22 June to 22 September 2018Company disclosed
Up 17 per cent
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07Change in the combined active installs of apps in the Social networks category between the end of the previous quarter and the end of this one, the largest rise of any category.
Peak hour for game purchases23 September to 21 December 2018Company disclosed
10 pm
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07The hour of the day in which the most game purchases were made on Bazaar.
Bazaar users who have made a purchase, cumulativeat 20 March 2018Company disclosed
8,070,986
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Accounts that had bought at least once by the year end, from the report's purchase funnel. It is not the number of buyers during the year.
App page views on BazaarYear to 20 March 2017Company disclosed
4.8 billion
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Times an app's page was opened in Bazaar during the year.
Average monthly spend per buyer19 February to 20 March 2017Company disclosed
More than 180 thousand rial
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Average paid in that month by users who bought in it; users who bought nothing that month are excluded. It was 80 thousand rial higher than in the same month a year earlier.
Developer teams registered on Bazaar as companiesAs at the report date, between 21 January and 19 February 2018Company disclosed
1,433
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07Teams that publish under a registered company rather than a person's name. The summary graphic rounds this to 1,400.
Average download volume from Bazaar per active downloading user6 March to 4 April 2017Company disclosed
101.5 megabytes
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07Measured over the one-month window of the report; the summary graphic on the same page gives it as 101 megabytes a month.
Peak hour for game purchases22 December 2017 to 20 March 2018Company disclosed
9 pm
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07The hour of the day in which the most game purchases were made on Bazaar.
Instant app launches through Bazaar in a month22 May to 21 June 2018Company disclosed
More than 7 million
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07The number of times instant apps were opened through Bazaar in the last month of the quarter. A count of launches, not of people.
Fastest growth in number of apps, by category (Video and media)22 June to 22 September 2018Company disclosed
19 per cent
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07Growth in the number of published apps in Bazaar's Video and media category over the quarter, the fastest of any category. It is not growth in Bazaar's total number of apps.
Share of Bazaar users on Samsung devicesat 21 December 2018Company disclosed
60.79 per cent
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Bazaar users who have bought more than once, cumulativeat 20 March 2018Company disclosed
4,633,583
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07
Revenue earned by developers through Bazaar, cumulativeCumulative to 20 March 2017Company disclosed
1,000 billion rial
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Money that went to developers through Bazaar, summed in rial without inflation adjustment; it is not Cafe Bazaar's own revenue. The report does not state when the sum starts.
Revenue of Iranian apps through Bazaar, year-on-year changeYear to 20 March 2017Company disclosed
Up 65 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Iranian-made apps only, games excluded.
Company-registered developer teams that meet Bazaar's active thresholdAs at the report date, between 21 January and 19 February 2018Company disclosed
418
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07
Share of Bazaar's active users living outside Iran6 March to 4 April 2017Company disclosed
1.7 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07
New apps published on BazaarYear to 19 March 2024Company disclosed
74,185
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06Apps only; new games are counted separately (46,117 in the same year). The same chart prints 32,603 new apps for the year to 20 March 2023 and 17,706 for the year to 20 March 2025, about 76 per cent fewer, so this year is a peak. The report does not define a new app or comment on the rise or the fall.
New apps published on BazaarYear to 20 March 2025Company disclosed
17,706
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06Apps only; new games are counted separately (18,757). The same chart prints 74,185 for the year before and 32,603 for the year before that.
Game searches on BazaarYear to 20 March 2023Company disclosed
884 million
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06
Major banks whose mobile banking apps are published on Bazaarat 20 March 2023Company disclosed
22
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06
Installs of Iranian mobile banking apps through BazaarYear to 20 March 2023Company disclosed
More than 45 million
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06
App and game installs from BazaarYear to 20 March 2023Company disclosed
1.8 billion
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06A count of install events in the year, not of users or devices. Updates are counted separately.
App and game releases refused publication for security risks or rule breachesYear to 20 March 2023Company disclosed
900
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06Counts releases (versions submitted for publication), not distinct apps.
App and game updates made through BazaarYear to 20 March 2023Company disclosed
630 million
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06A count of update events, not of users or devices. A later edition of the report gives about 626 million for the same year.
App searches on BazaarYear to 20 March 2023Company disclosed
1.17 billion
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06Searches for apps only; game searches are counted separately.
Apps and games removed or suspended for security risks or rule breachesYear to 20 March 2023Company disclosed
33 thousand
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06Removed or suspended until the problem was fixed, so not all are permanent removals.
Active installs of Bazaar, year-on-year changeYear to 20 March 2022Company disclosed
Up 17.8 per cent
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06
App and game downloads and updates through BazaarYear to 20 March 2022Company disclosed
1.7 billion
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06Downloads and updates combined, counted as events. Not comparable with a count of installs alone.
Active installs of BazaarYear to 20 March 2022Company disclosed
More than 53 million
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06The report defines it as users who had the Bazaar app installed on their phone during the two months before the reporting date.
Installs delivered to advertisers by Bazaar's advertising systemYear to 20 March 2022Company disclosed
29.5 million
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06
Installs delivered to advertisers by Bazaar's advertising systemYear to 20 March 2021Company disclosed
24 million
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06
Installs delivered to advertisers, year-on-year changeYear to 20 March 2022Company disclosed
Up 23 per cent
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06
App and game updates, year-on-year changeYear to 20 March 2025Company disclosed
Up 16 per cent
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
New games published on BazaarYear to 19 March 2024Company disclosed
46,117
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
Apps and games refused publicationYear to 20 March 2025Company disclosed
About 4 thousand
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06Final refusals only; requests later approved after corrections are excluded by the report's own footnote.
Active developers (published at least one app, game or new version in the year)Year to 20 March 2025Company disclosed
27,400
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
Publication requests submitted by developersYear to 20 March 2025Company disclosed
67 thousand
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
App and game updates made by users through BazaarYear to 20 March 2025Company disclosed
1,017 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06A count of update events, not of users or devices.
App and game updates made by users through BazaarYear to 19 March 2024Company disclosed
About 879 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
Phones registered on Bazaar, cumulativeat 20 March 2025Company disclosed
More than 166 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06Cumulative registered handsets since launch, not active devices and not people.
Phones newly registered on Bazaar during the yearYear to 20 March 2025Company disclosed
More than 28 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
New games published on BazaarYear to 20 March 2025Company disclosed
18,757
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
Installs delivered through Bazaar's advertising toolsYear to 20 March 2025Company disclosed
More than 51.5 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
Advertising packages behind those installsYear to 20 March 2025Company disclosed
More than 7.4 thousand
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
New versions of apps and games published by developersYear to 20 March 2025Company disclosed
33.5 thousand
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
Developer support calls and tickets answeredYear to 20 March 2025Company disclosed
More than 15 thousand calls and 17 thousand tickets
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
Incoming user support callsYear to 20 March 2025Company disclosed
170 thousand, down 24 per cent on the previous year
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06
Farabourse admissionYear to 20 March 2025Company disclosed
Admission to the Farabourse obtained after four years of effort; the report calls Bazaar the second active digital economy platform to obtain it
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06Admission only. The page does not report a listing, a float or a trading date.
New registered Bazaar users during the yearYear to 20 March 2021Company disclosed
More than 6.7 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06
Active installs of Bazaarat 20 March 2021Company disclosed
More than 44 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Counts users who had the Bazaar app installed on their phone during the two months before the count, as the report defines it. It is not the number of registered accounts.
Successful payment transactions on BazaarYear to 20 March 2021Company disclosed
27.1 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Successful purchases of digital products through Bazaar, as the report counts them.
Revenue earned by developers through BazaarYear to 20 March 2021Company disclosed
280.5 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Revenue that went to app and game developers, as the report states it. It is not Cafe Bazaar's own revenue.
Games with sales on BazaarYear to 20 March 2021Company disclosed
6,700
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Games that sold digital content through Bazaar during the year, not all games listed.
Revenue earned by app developers through BazaarYear to 20 March 2021Company disclosed
203.7 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06The apps share of the 280.5 billion toman that went to developers; games took the rest.
Buyers on Bazaar during the yearYear to 20 March 2021Company disclosed
3.73 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Users who made at least one purchase through Bazaar in the year.
Active apps and games on BazaarYear to 20 March 2021Company disclosed
161 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06The report does not define what makes an app or game active here.
Active installs of Bazaar, year-on-year changeYear to 20 March 2021Company disclosed
Up more than 7 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06
Searches made on BazaarYear to 20 March 2021Company disclosed
2.8 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06
Revenue earned by game developers through BazaarYear to 20 March 2021Company disclosed
76.8 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06The games share of the 280.5 billion toman that went to developers.
Transactions per buyerYear to 20 March 2021Company disclosed
7.26
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06
Successful payment transactions on Bazaar, cumulative21 March 2010 to 20 March 2021Company disclosed
More than 117 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06
Registered Bazaar users, cumulativeat 20 March 2021Company disclosed
More than 51 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Users who have created a Bazaar account. Installing apps and games on Bazaar needs no account, so this is a different population from active installs.
Game installs and updates through BazaarYear to 20 March 2021Company disclosed
More than 670 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Games only. The report says 470 million of these were new installs and the rest updates.
Revenue earned by developers through Bazaar, year-on-year changeYear to 20 March 2021Company disclosed
Up 48 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Growth in toman, not adjusted for inflation.
Successful payment transactions, year-on-year changeYear to 20 March 2021Company disclosed
Up 13 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06
App and game installs and updates through BazaarYear to 20 March 2021Company disclosed
1.67 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Counts installs and updates together. The report's summary page gives the same quantity as 1.6 billion.
Buyers on Bazaar, cumulative21 March 2010 to 20 March 2021Company disclosed
15.7 million people
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Buyers counted over the report's overview period from 2010; the report does not define the count further.
App installs and updates through BazaarYear to 20 March 2021Company disclosed
More than 1 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Apps only, games excluded. The report says 700 million of these were new installs and the rest updates.
Apps with sales on BazaarYear to 20 March 2021Company disclosed
30 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06Apps that sold digital content through Bazaar during the year, not all apps listed.
Revenue earned by developers through Bazaar, cumulative21 March 2010 to 20 March 2021Company disclosed
More than 756 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06A sum of toman from 2010 to 20 March 2021, not adjusted for inflation. It is money that went to developers, not Cafe Bazaar's own revenue.
Requests to update apps and gamesSix months to 21 September 2020Company disclosed
More than 17 thousand
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06Counts update requests reviewed by Bazaar staff, not completed updates.
Malicious apps detected and removed by Bazaar's security shieldSix months to 21 September 2020Company disclosed
691
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06Users who had installed these apps were sent a notice to remove them.
App and game installs delivered by Bazaar search adsYear to 20 March 2021Company disclosed
More than 23 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06Installs won through search ads only. The next year's report gives 24 million installs for the same year across all of Bazaar's ad formats.
Video ad impressions on Bazaar in a month19 February to 20 March 2021Company disclosed
135 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06The last and highest month of the year in the report's monthly series.
Apps and games on Bazaar at year endat 19 March 2020Company disclosed
127 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06109 thousand apps and 18 thousand games, counting those in a published state at the time of the count.
Successful payment transactions on BazaarYear to 19 March 2020Company disclosed
24 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06Successful purchases through Bazaar that were not refunded, as the report defines them. The company's report for the following year gives this year as 23.8 million.
Apps with sales on BazaarYear to 19 March 2020Company disclosed
32 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06Apps that made at least one successful sale through Bazaar during the year, games excluded; not all apps listed.
Apps and games submitted for updateSix months to 21 September 2020Company disclosed
5,981
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06
Apps and games removed from BazaarSix months to 21 September 2020Company disclosed
4,256
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06Removal is permanent; it differs from suspension, which hides an app until the developer fixes a violation.
Apps that received installs through Bazaar search adsYear to 20 March 2021Company disclosed
1,159
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06A count of advertised apps that won at least one install through search ads in the year, not of advertisers.
Video ad impressions on Bazaar in a month20 January to 18 February 2021Company disclosed
122 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06
Apps and games on Bazaar at year end, year-on-year changeYear to 19 March 2020Company disclosed
Down 22 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06Apps fell 17 per cent and games 42 per cent on the previous year, as the report states.
Successful payment transactions, year-on-year changeYear to 19 March 2020Company disclosed
Up 50 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06
Games with sales on BazaarYear to 19 March 2020Company disclosed
7,700
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06Games that made at least one successful sale through Bazaar during the year; not all games listed.
New apps and games submitted for publicationSix months to 21 September 2020Company disclosed
9,915
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06Distinct new apps and games submitted, whether or not they were later published.
Warning and suspension messages sent to developersSix months to 21 September 2020Company disclosed
3,178
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-0686 per cent concerned apps and 14 per cent games. A suspension hides an app temporarily until the developer fixes the violation.
Video ads served by Bazaar, install and brand-awareness campaignsYear to 20 March 2021Company disclosed
More than 742 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06Ad impressions served in Bazaar's video service over the year, not people reached.
Women's share of video watch time on BazaarYear to 20 March 2021Company disclosed
52 per cent
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06A share of watch time, not of viewers.
App and game downloads and updates through BazaarYear to 19 March 2020Company disclosed
1.85 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06Counts downloads and updates together. A later page of the same report puts the year's total at more than 1,871 million.
Revenue earned by developers through Bazaar, year-on-year changeYear to 19 March 2020Company disclosed
Up 83 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06Growth in toman, not adjusted for inflation.
Registered Bazaar users, cumulativeat 19 March 2020Company disclosed
More than 43 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06Users who have created a Bazaar account. Installing apps and games on Bazaar needs no account, so this is a different population from active installs.
New apps and games publishedSix months to 21 September 2020Company disclosed
5,532
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06Includes apps whose requests were submitted before the period and still under review; 3,683 were first submitted within the six months.
Developer requests to lift a warning or suspensionSix months to 21 September 2020Company disclosed
2,019
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06The report says only 55 per cent of these requests had fixed the issues raised.
Daily game detail-page visits as a share of total daily visitsYear to 20 March 2021Company disclosed
59 per cent
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06The report compares daily visits to game detail pages with total daily visits; it does not say whether the total covers detail pages only.
App and game downloads and updates, year-on-year changeYear to 19 March 2020Company disclosed
Up 16 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06
Revenue earned by app developers through BazaarYear to 19 March 2020Company disclosed
120 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06The apps share of the 189 billion toman that went to developers; games took the rest.
Revenue earned by developers through Bazaar, cumulative21 March 2010 to 19 March 2020Company disclosed
More than 477 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06A sum of toman from 2010 to 19 March 2020, not adjusted for inflation. It is money that went to developers, not Cafe Bazaar's own revenue.
New apps first submitted in the period and publishedSix months to 21 September 2020Company disclosed
3,683
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06Of 5,056 apps first submitted in the period, 73 per cent were published, 5 per cent rejected and 22 per cent were still being corrected.
Share of app and game violations identified through user reportsSix months to 21 September 2020Company disclosed
28 per cent
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06The other 72 per cent were found by Bazaar's reviewers and its automated security shield.
Unique users who saw Bazaar video ads in a month, peak month20 January to 18 February 2021Company disclosed
More than 4.5 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06The highest monthly reach of the year, counted in one month only.
Active developers on BazaarYear to 19 March 2020Company disclosed
29 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06A developer team with at least one app or game published on Bazaar, as the report defines it: 24 thousand publish apps and 5 thousand publish games.
Revenue earned by game developers through BazaarYear to 19 March 2020Company disclosed
69 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06The games share of the 189 billion toman that went to developers.
Successful payment transactions on Bazaar, cumulative21 March 2010 to 19 March 2020Company disclosed
90 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06
Requests to publish new apps and gamesSix months to 21 September 2020Company disclosed
More than 19 thousand
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06Counts publication requests, not distinct apps: one app can be submitted more than once.
Share of update requests approvedSix months to 21 September 2020Company disclosed
75 per cent
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06The report gives 72 per cent for the same six months a year earlier.
Share of removed apps belonging to 12 developer accountsSix months to 21 September 2020Company disclosed
60 per cent
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06The 12 accounts were blocked for repeated violations.
Average daily views of the Bazaar browse-ads rowYear to 20 March 2021Company disclosed
More than 26 million a day
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06A daily average over the year. The browse-ads row is the sponsored row shown on an app's details page.
Minutes of video watched on Bazaar in a month19 February to 20 March 2021Company disclosed
More than 1 billion minutes
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06Viewing of all video in Bazaar's video service, not of ads. Earlier months were between about a quarter and a half of it.
Active installs of Bazaarat 19 March 2020Company disclosed
41 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06Counts users who had the Bazaar app installed on their phone during the two months before the count, as the report defines it. It is not the number of registered accounts.
Revenue earned by developers through BazaarYear to 19 March 2020Company disclosed
189 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06The developers' share of what buyers paid, after Bazaar's own share is deducted. It is not Cafe Bazaar's own revenue. The company's report for the following year gives this year as 188.3 billion toman.
Buyers on Bazaar during the yearYear to 19 March 2020Company disclosed
3.7 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06Users who made at least one purchase through Bazaar during the year.
Searches made on BazaarYear to 19 March 2020Company disclosed
2.13 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06
Share of Bazaar users on Huawei devicesat 21 June 2019Company disclosed
22.36 per cent
Cafe Bazaar quarterly developer report, spring 2019 (21 March to 21 June 2019) · retrieved 2026-10-06The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Active installs of Bazaar21 March to 20 April 2019Company disclosed
More than 40 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06Counts users who had the Bazaar app installed on their phone during the two months before the count, as the report defines it. It is measured in the first month of the Iranian year, so it is not a year-end figure, and it is not the number of registered accounts.
Successful payment transactions on BazaarYear to 20 March 2019Company disclosed
More than 15 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06Purchases of apps, subscriptions and in-app payments. Payments for non-digital goods, such as online taxis or online shops, are not counted, as the report states. The company's later reports put this year at 15.5 million and 16 million.
Developer teams active on Bazaarat 20 March 2019Company disclosed
More than 21 thousand
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06Developer teams active on Bazaar at the year end. The report's provincial table totals 21,668, and its overview page rounds this to 22 thousand.
Apps and games available on Bazaar at year endat 20 March 2019Company disclosed
163 thousand
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06Apps and games available to Bazaar users at the year end: 132 thousand apps and 31 thousand games, by the report's overview page.
Iranian developers with an app above 10 thousand active installsat 20 March 2019Company disclosed
1,653
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06Developers counted once each, whatever the number of apps they have above the threshold. The year before it was 1,493.
Iranian developers with a game above 10 thousand active installsat 20 March 2019Company disclosed
375
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06The year before it was 345.
Apps and games made by developers in Iran, total across provincesAs at the report date, between 23 September and 22 October 2018Company disclosed
157,849
Cafe Bazaar, Made in Iran: apps and games by Iranian developers, by province, published September to October 2018 · retrieved 2026-10-06Counts apps and games on Bazaar that the report attributes to developers in an Iranian province, games included. The report does not say whether removed apps are counted.
Apps and games made by developers in Tehran provinceAs at the report date, between 23 September and 22 October 2018Company disclosed
42,293
Cafe Bazaar, Made in Iran: apps and games by Iranian developers, by province, published September to October 2018 · retrieved 2026-10-06Tehran is first of 31 provinces on this count.
Apps and games made by developers in Gilan provinceAs at the report date, between 23 September and 22 October 2018Company disclosed
15,568
Cafe Bazaar, Made in Iran: apps and games by Iranian developers, by province, published September to October 2018 · retrieved 2026-10-06Gilan ranks second of 31 provinces by apps produced, although it ranks tenth by number of developers in the same report.
Games as a share of all apps made by developers in IranAs at the report date, between 23 September and 22 October 2018Company disclosed
20.89 per cent
Cafe Bazaar, Made in Iran: apps and games by Iranian developers, by province, published September to October 2018 · retrieved 2026-10-06Share of games among the apps and games the report attributes to developers in Iran. By province it runs from 46.47 per cent in Ilam to 1.32 per cent in Golestan.
Peak hour for app purchases22 June to 22 September 2019Company disclosed
11 am
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06The hour of the day in which the most purchases of apps (not games) were made on Bazaar.
Fastest growth in number of apps, by category (Shopping)21 March to 21 June 2019Company disclosed
8 per cent
Cafe Bazaar quarterly developer report, spring 2019 (21 March to 21 June 2019) · retrieved 2026-10-06Growth in the number of published apps in Bazaar's Shopping category over the quarter, the fastest of any category. It is not growth in Bazaar's total number of apps.
Peak hour for game purchases21 March to 21 June 2019Company disclosed
9 pm
Cafe Bazaar quarterly developer report, spring 2019 (21 March to 21 June 2019) · retrieved 2026-10-06The hour of the day in which the most game purchases were made on Bazaar.
Share of active apps in the Education categoryat 21 December 2019Company disclosed
18 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06Education apps were the largest single category of apps being published on Bazaar at the end of the quarter. A share of the number of apps, not of installs or revenue.
New apps added to Bazaar (apps and games)23 September to 21 December 2019Company disclosed
2,196
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06A gross count of newly published titles in the quarter; it does not net off titles removed.
Active games on Bazaar at year endat 19 March 2020Company disclosed
18 thousand
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06Games listed on Bazaar and counted as active by the company; not a count of all games made in Iran.
Active games on Bazaar at year end, year-on-year changeYear to 19 March 2020Company disclosed
Down 42 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Game buyers on Bazaar, year-on-year changeYear to 19 March 2020Company disclosed
Up 8 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Game buyers' share of all app and game buyers on BazaarYear to 19 March 2020Company disclosed
26 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Highest cost per install in Bazaar search ads, by category (Transport)21 March to 21 June 2019Company disclosed
2,545 toman
Cafe Bazaar quarterly developer report, spring 2019 (21 March to 21 June 2019) · retrieved 2026-10-06The price per install an advertiser paid for Bazaar search ads in the Transport category, the highest of any category that quarter; the cheapest categories were at 750 toman.
Share of Bazaar searches that ended in an install23 September to 21 December 2019Company disclosed
More than 89 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06The report counts a search as successful when it led to an app being installed.
Non-Iranian publishers and developers on BazaarAs stated in a report dated October 2019Company disclosed
About 120
Cafe Bazaar Global Report, October 2019 · retrieved 2026-10-06Non-Iranian publishers and developers offering products through Bazaar.
Game downloads and updates through BazaarYear to 19 March 2020Company disclosed
670 million
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06Counts downloads and updates of games together, so it is not a count of new installs or of players.
Successful purchases in games through Bazaar, year-on-year changeYear to 19 March 2020Company disclosed
Up 20 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Fastest growth in number of apps, by category (Shopping)22 June to 22 September 2019Company disclosed
10 per cent
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06Growth in the number of published apps in Bazaar's Shopping category over the quarter, the fastest of any category. It is not growth in Bazaar's total number of apps.
Share of successful Bazaar searches that named no app23 September to 21 December 2019Company disclosed
32 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06Generic searches, such as a type of app, rather than a search for a named app. The other 68 per cent of successful searches named a specific app.
Products offered by non-Iranian publishers and developers on BazaarAs stated in a report dated October 2019Company disclosed
About 800
Cafe Bazaar Global Report, October 2019 · retrieved 2026-10-06
Game downloads and updates through Bazaar, year-on-year changeYear to 19 March 2020Company disclosed
Up 16 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Games with sales on Bazaar, year-on-year changeYear to 19 March 2020Company disclosed
Down 25 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Largest change in active installs, by category (Educational games)22 June to 22 September 2019Company disclosed
Up 26.8 per cent
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06Change in the combined active installs of the Educational games category between the end of the previous quarter and the end of this one, the largest of any category.
Share of Bazaar users on Samsung devicesat 21 December 2019Company disclosed
62 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06Share of Bazaar users whose Android device is made by Samsung, counting devices with Bazaar installed at the end of the quarter.
Share of Bazaar's monthly downloads that are gamesat October 2019Company disclosed
More than 35 per cent
Cafe Bazaar Global Report, October 2019 · retrieved 2026-10-06A share of download count, not of revenue.
Games' share of app and game downloads and updates on BazaarYear to 19 March 2020Company disclosed
36 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Games' share of apps and games with sales on BazaarYear to 19 March 2020Company disclosed
19 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Share of Bazaar users on Huawei devicesat 22 September 2019Company disclosed
21.89 per cent
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Highest cost per install in Bazaar search ads, by category (Transport)22 June to 22 September 2019Company disclosed
3,900 toman
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06The price per install an advertiser paid for Bazaar search ads in the Transport category, the highest of any category that quarter; the cheapest categories were at 750 toman.
Fastest growth in number of apps, by category (Shopping)23 September to 21 December 2019Company disclosed
9 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06Growth in the number of published apps in Bazaar's Shopping category over the quarter, the fastest of any category. It is not growth in Bazaar's total number of apps.
Share of purchases made on Fridays23 September to 21 December 2019Company disclosed
17 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06Friday carried the largest share of the quarter's purchases of any day of the week. The report does not say whether the share is of the number of purchases or of their value.
Active installs of games through Bazaar, year-on-year changeYear to 19 March 2020Company disclosed
Up 15 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Games' share of active app and game installs on Bazaar at year endat 19 March 2020Company disclosed
12 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Game buyers on BazaarYear to 19 March 2020Company disclosed
1 million
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06A rounded figure for people who made at least one successful purchase from a game through Bazaar during the year.
Games' share of developer net revenue on BazaarYear to 19 March 2020Company disclosed
36 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Apps and games that earned revenue on Bazaar23 September to 21 December 2019Company disclosed
About 23,282
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06Titles with at least some revenue through Bazaar in the quarter.
Developer teams and companies working with BazaarAs stated in a report dated October 2019Company disclosed
22,000
Cafe Bazaar Global Report, October 2019 · retrieved 2026-10-06Counts developer teams and companies, not individual developers. The 1397 annual report gives 22 thousand at 20 March 2019.
Games' share of active apps and games on Bazaar at year endat 19 March 2020Company disclosed
14 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Successful purchases in games through BazaarYear to 19 March 2020Company disclosed
6 million
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06The report's text describes this as more than 6 million successful purchases.
Share of Bazaar users on Huawei devicesat 21 December 2019Company disclosed
21 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Active installs of games through Bazaar at year endat 19 March 2020Company disclosed
83 million
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06A count of active game installations, not of players or devices: one device with several games installed counts once for each game.
Net revenue earned by game developers through Bazaar, year-on-year changeYear to 19 March 2020Company disclosed
Up 47 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06
Unique users of BazaarAs stated in the summer 2017 report, published October 2017Company disclosed
About 34 million
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07The report gives the number of unique users of Android devices who use Bazaar, in the present tense, in its review of the quarter. It does not define a unique user.
Weekly runs per instant app, against average weekly downloads of a regular app22 June to 22 September 2017Company disclosed
About 3 times
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07A ratio, not a count: weekly runs of each instant app compared with the average weekly downloads of a regular app on Bazaar. The report names instant apps as one of the main changes of the quarter.
Peak hour for app purchases22 June to 22 September 2017Company disclosed
12 noon
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07The hour of the day in which the most purchases of apps (not games) were made on Bazaar. The report's hourly chart behind it covers purchases in the last month of the quarter only.
Peak hour for game purchases22 June to 22 September 2017Company disclosed
Midnight
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07The hour of the day in which the most game purchases were made on Bazaar. The report's hourly chart behind it covers purchases in the last month of the quarter only.
Share of Bazaar users on Samsung devicesat 22 September 2017Company disclosed
57 per cent
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Share of Bazaar users on Huawei devicesat 22 September 2017Company disclosed
22 per cent
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter. In these reports Huawei's share is 22 per cent in summer 2017, 32 to 34 per cent from autumn 2017 to spring 2018, and about 22.6 per cent from summer 2018; the reports do not explain the shift.
Fastest growth in number of apps, by category (Cooking and restaurants)22 June to 22 September 2017Company disclosed
40 per cent
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07Growth in the number of published titles in the Cooking and restaurants category over the quarter, the fastest of any category. It is not growth in Bazaar's total number of apps.
Unique users of BazaarAs stated in the autumn 2017 report, published January 2018Company disclosed
More than 35 million
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07The report gives the number of unique users of Android devices who use Bazaar, in the present tense, in its review of the quarter. It does not define a unique user.
Growth in paying users of subscription apps, against other apps23 September to 21 December 2017Company disclosed
3 times, on average
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07Compares the increase in paying users of subscription apps with that of other apps over the quarter. The report does not say whether counts or percentage increases are compared.
Weekly runs per instant app, against average weekly downloads of a regular app23 September to 21 December 2017Company disclosed
About 10 times
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07A ratio, not a count: weekly runs of each instant app compared with the average weekly downloads of a regular app on Bazaar.
Share of game purchases made on Fridays22 December 2017 to 20 March 2018Company disclosed
16 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07Friday carried the largest share of the quarter's game purchases of any day of the week. The report does not say whether the share is of the number of purchases or of their value.
Share of Bazaar users on Samsung or Huawei devicesat 21 June 2018Company disclosed
More than 80 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Peak hour for app purchases22 June to 22 September 2018Company disclosed
10 am
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07The hour of the day in which the most purchases of apps (not games) were made on Bazaar.
Share of Bazaar users on Huawei devicesat 21 December 2018Company disclosed
22.54 per cent
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Developer teams with at least one published app on Bazaarat 20 March 2018Company disclosed
More than 23 thousand
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Developer teams with at least one app or game in a published state on Bazaar at the year end, as the report defines them.
User ratings on Bazaar, cumulativeCumulative to 20 March 2017Company disclosed
46.7 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07
Revenue of Iranian games through Bazaar, year-on-year changeYear to 20 March 2017Company disclosed
Up 135 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Iranian-made games only. The report sets this against 40 per cent growth in developer revenue worldwide, a figure it takes from App Annie.
Developer teams in Tehran province meeting Bazaar's activity thresholdAs at the report date, between 21 January and 19 February 2018Company disclosed
2,125
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07Tehran ranks first, followed by Khorasan Razavi and Isfahan.
Share of Bazaar's users outside Iran who are in Iraq6 March to 4 April 2017Company disclosed
24 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07A share of the 1.7 per cent of users abroad, not of all users. Afghanistan follows with 21 per cent, the United States with 11 and Turkey with 10.
Peak hour for app purchases23 September to 21 December 2017Company disclosed
10 am
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07The hour of the day in which the most purchases of apps (not games) were made on Bazaar. The report's hourly chart behind it covers purchases in the last month of the quarter only.
Share of app purchases made on Saturdays22 December 2017 to 20 March 2018Company disclosed
16 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07Saturday carried the largest share of the quarter's app purchases of any day of the week. The report does not say whether the share is of the number of purchases or of their value.
Most common phone model among Bazaar usersat 21 June 2018Company disclosed
Samsung Galaxy J7
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07Counts the Galaxy J7 variants together. The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Peak hour for game purchases22 June to 22 September 2018Company disclosed
3 pm
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07The hour of the day in which the most game purchases were made on Bazaar; midnight and 2 pm were almost as busy.
Apps and games on Bazaar at year endat 20 March 2018Company disclosed
More than 151 thousand
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Apps and games available for download on Bazaar at the year end.
User reviews on Bazaar, cumulativeCumulative to 20 March 2017Company disclosed
17.2 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07
Share of Bazaar's active Iranian developer teams (activity threshold) based in Tehran provinceAs at the report date, between 21 January and 19 February 2018Company disclosed
More than 28 per cent
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07
Share of Tehran residents who are active downloading users of Bazaar6 March to 4 April 2017Company disclosed
More than 26.2 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07Active downloading users in the city divided by its population in the 2016 national census. Tehran ranks first; Karaj, Bandar Abbas and Sari follow.
Peak hour for game purchases23 September to 21 December 2017Company disclosed
9 pm
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07The hour of the day in which the most game purchases were made on Bazaar. The report's hourly chart behind it covers purchases in the last month of the quarter only.
Share of Bazaar users on Samsung devicesat 20 March 2018Company disclosed
52 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Peak hour for app purchases21 March to 21 June 2018Company disclosed
11 am
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07The hour of the day in which the most purchases of apps (not games) were made on Bazaar.
Share of Bazaar users on Samsung devicesat 22 September 2018Company disclosed
59.33 per cent
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Successful payment transactions on BazaarYear to 20 March 2018Company disclosed
More than 14.5 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Purchases of paid apps, in-app products and subscriptions through Bazaar. The company's report three years later puts this year at 15 million.
Active installs of Bazaarat 20 March 2017Company disclosed
33 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Counts devices on which Bazaar was installed, as the report defines it.
Successful payment transactions on BazaarYear to 20 March 2017Company disclosed
More than 12 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Purchases of paid apps and in-app products through Bazaar. The company's later reports put this year at 12.5 million and 13 million.
Share of Bazaar download traffic carried over WiFi6 March to 4 April 2017Company disclosed
52.9 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07The rest of the download traffic went over mobile networks: 3G 36.2 per cent, 4G 8.8 per cent and 2G 2.1 per cent.
Share of Bazaar users on Samsung devicesat 21 December 2017Company disclosed
51 per cent
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Share of Bazaar users on Huawei devicesat 20 March 2018Company disclosed
33 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter. In these reports Huawei's share is 22 per cent in summer 2017, 32 to 34 per cent from autumn 2017 to spring 2018, and about 22.6 per cent from summer 2018; the reports do not explain the shift.
Largest growth in number of users, by category (Messengers)21 March to 21 June 2018Company disclosed
Up 54.6 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07The report's headline calls this growth in users; its chart of active installs by category shows Messengers up 55 per cent.
Share of Bazaar users on Huawei devicesat 22 September 2018Company disclosed
22.60 per cent
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter. In these reports Huawei's share is 22 per cent in summer 2017, 32 to 34 per cent from autumn 2017 to spring 2018, and about 22.6 per cent from summer 2018; the reports do not explain the shift.
Buyers who bought only in-app products, shareYear to 20 March 2018Company disclosed
54 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Share of the year's buyers who bought only in-app products; 29 per cent bought only paid apps and 17 per cent bought both.
Registered Bazaar users, cumulativeat 20 March 2017Company disclosed
19,606,766
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Verified Bazaar accounts at the year end; the report's text gives more than 19.6 million. Installing apps and games on Bazaar needs no account, so this is a different population from active installs.
Share of Bazaar downloading users who downloaded over WiFi6 March to 4 April 2017Company disclosed
59 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07Users who download over more than one kind of network are counted under each, so the shares across networks add to more than 100 per cent.
Share of Bazaar users on Huawei devicesat 21 December 2017Company disclosed
32 per cent
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter. In these reports Huawei's share is 22 per cent in summer 2017, 32 to 34 per cent from autumn 2017 to spring 2018, and about 22.6 per cent from summer 2018; the reports do not explain the shift.
Fastest growth in number of apps, by category (Adventure games)22 December 2017 to 20 March 2018Company disclosed
40 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07Growth in the number of published titles in the Adventure category over the quarter, the fastest of any category. It is not growth in Bazaar's total number of apps.
Fastest growth in number of apps, by category (Weather)21 March to 21 June 2018Company disclosed
38.5 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07Growth in the number of published apps in Bazaar's Weather category over the quarter, the fastest of any category. It is not growth in Bazaar's total number of apps.
Province with the highest share of Bazaar users making a purchase23 September to 21 December 2018Company disclosed
Tehran
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07Measured as the share of a province's Bazaar users who bought something on Bazaar during the quarter, not as the number of buyers.
Revenue earned by developers through Bazaar, cumulativeCumulative to 20 March 2018Company disclosed
More than 180 billion toman
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Money that went to developers through Bazaar, summed in toman without inflation adjustment; it is not Cafe Bazaar's own revenue. The report does not state when the sum starts.
Bazaar users who have made a purchase, cumulativeat 20 March 2017Company disclosed
5,785,361
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Accounts that had bought at least once by the year end, from the report's purchase funnel. It is not the number of buyers during the year.
Revenue earned by developers from subscriptions through BazaarYear to 20 March 2017Company disclosed
2.7 billion rial
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Developers' revenue from subscription products only, a model the company was then promoting.
Fastest growth in number of apps, by category (Cooking and restaurants)23 September to 21 December 2017Company disclosed
33 per cent
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07Growth in the number of published titles in the Cooking and restaurants category over the quarter, the fastest of any category. It is not growth in Bazaar's total number of apps.
Share of Bazaar users on Samsung devicesat 21 June 2018Company disclosed
52 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Largest rise in active installs, by category (Tools)23 September to 21 December 2018Company disclosed
Up 18 per cent
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07Change in the combined active installs of apps in the Tools category between the end of the previous quarter and the end of this one, the largest rise of any category.
Active installs of Bazaarat 20 March 2018Company disclosed
36 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Counts users who had the Bazaar app installed on their phone at the end of the year, as the report defines it. It is not the number of registered accounts.
Revenue of Iranian games through Bazaar, year-on-year changeYear to 20 March 2018Company disclosed
Up 94 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Iranian-made games only, measured by the value of their transactions on Bazaar.
Bazaar users who have bought more than once, cumulativeat 20 March 2017Company disclosed
3,349,757
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07
Buyers on Bazaar during the yearYear to 20 March 2017Company disclosed
More than 3 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Users who bought at least once through Bazaar in the year. The company's report three years later gives this year as 3.36 million.
Iranian developer teams with a Bazaar developer accountAs at the report date, between 21 January and 19 February 2018Company disclosed
About 19 thousand
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07A team is any person or company that has opened a developer account on Bazaar to publish apps. The executive summary gives the same figure as more than 19 thousand.
Growth in paying users of subscription apps, against other apps22 December 2017 to 20 March 2018Company disclosed
More than 5 times, on average
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07Compares the increase in paying users of subscription apps with that of other apps over the quarter. The report does not say whether counts or percentage increases are compared.
Share of Bazaar users on Huawei devicesat 21 June 2018Company disclosed
34 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter. In these reports Huawei's share is 22 per cent in summer 2017, 32 to 34 per cent from autumn 2017 to spring 2018, and about 22.6 per cent from summer 2018; the reports do not explain the shift.
Fastest growth in number of apps, by category (Cooking and restaurants)23 September to 21 December 2018Company disclosed
14 per cent
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07Growth in the number of published apps in Bazaar's Cooking and restaurants category over the quarter, the fastest of any category. It is not growth in Bazaar's total number of apps.
Registered Bazaar users, cumulativeat 20 March 2018Company disclosed
29,057,169
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Verified Bazaar accounts at the year end; the report's text rounds this to 29 million. Installing apps and games on Bazaar needs no account, so this is a different population from active installs.
Revenue of Iranian apps through Bazaar, year-on-year changeYear to 20 March 2018Company disclosed
Up 64 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Iranian-made apps only, games excluded, measured by the value of their transactions on Bazaar.
Developer teams earning revenue on BazaarYear to 20 March 2017Company disclosed
10,451
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Developer teams that earned at least some revenue through Bazaar during the year.
Buyers on Bazaar during the year, year-on-year changeYear to 20 March 2017Company disclosed
Up 45 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07
Iranian app developer teams meeting Bazaar's activity thresholdAs at the report date, between 21 January and 19 February 2018Company disclosed
7,172
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07Active means at least one app on Bazaar and either more than 2,000 active installs across the team's apps or at least 1 million toman of revenue. Iranian teams only.
Monthly active users of Bazaar6 March to 4 April 2017Company disclosed
25,900,460
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07Users who opened Bazaar at least once in the month measured; the report puts this at 78 per cent of the 33 million devices with Bazaar installed. A count of the store's users, not of all Android users in Iran.
Weekly runs per instant app, against average weekly downloads of a regular app22 December 2017 to 20 March 2018Company disclosed
About 4.5 times
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07A ratio, not a count: weekly runs of each instant app compared with the average weekly downloads of a regular app on Bazaar.
Most common phone model among Bazaar usersat 22 September 2018Company disclosed
Samsung Galaxy J7
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07The report counts as users those who had Bazaar installed on their Android device at the end of the quarter.
Peak hour for app purchases23 September to 21 December 2018Company disclosed
10 am
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07The hour of the day in which the most purchases of apps (not games) were made on Bazaar.
New registered Bazaar users during the yearYear to 20 March 2018Company disclosed
9 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Accounts added in the year, as the report rounds it. The report's other statement of this growth, 67 per cent, does not agree with the account totals.
App downloads and updates through BazaarYear to 20 March 2018Company disclosed
1.6 billion
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07Counts downloads and updates together.
App installs and updates through BazaarYear to 20 March 2017Company disclosed
1.4 billion
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Counts installs and updates together.
Buyers who bought only in-app products, shareYear to 20 March 2017Company disclosed
43 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07Share of the year's buyers who bought only in-app products; 36 per cent bought only paid apps and 21 per cent bought both.
Iranian game developer teams meeting Bazaar's activity thresholdAs at the report date, between 21 January and 19 February 2018Company disclosed
268
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07Teams count as game developers when more than 60 per cent of the apps they publish are games. Same activity threshold as for app developers.
Users who downloaded at least one app through Bazaar in the month6 March to 4 April 2017Company disclosed
14,474,809
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07The report says 56 per cent of the month's active users downloaded at least one app; its summary graphic rounds this to 14.5 million unique downloading users a month.
Peak hour for app purchases22 December 2017 to 20 March 2018Company disclosed
10 am
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07The hour of the day in which the most purchases of apps (not games) were made on Bazaar.
Platform scale2024-25Company disclosed
Up to 50 million monthly active users on Bazaar in 2024-25. The same report puts Iran's smartphone base at 68 million and Android users at 61 million, roughly 90% of smartphone users, against a population above 85 million.
Cafe Bazaar / Bazaar annual market report 1403 (2024-25), read directly · retrieved 2026-08-03The report states "تا ۵۰ میلیون", up to 50 million monthly actives, a ceiling rather than a flat figure. Persian tech coverage and the company's own LinkedIn blurb both dropped the qualifier and reported a flat 50 million; one outlet also mis-headlined it as daily actives. It is given here as the report words it. The 68 million smartphone and 61 million Android figures are Cafe Bazaar's own and are single-sourced, and the company has a commercial interest in a large Android base; subtracting one from the other does not give an iPhone count, since no second source supports a device-level iOS number for Iran. For Android dominance, StatCounter had Android at 85.74 percent of Iranian mobile web traffic in July 2026, a traffic measure and not a device measure.
Domestic market share2023-24 installs; range as reportedThird-party reported
About 92% of domestic Android app installs; separately reported at roughly 85% to 97% of Iran's Android app-store market depending on the category measured.
Persian tech press; third-party market coverage · retrieved 2026-08-03Range is wide because different sources measure installs, revenue or catalogue share. Recorded as a range rather than a single figure.
Post-acquisition disclosures2025-2026Not disclosed
None published since the January 2025 sale
Neither Tapsell nor Pegah has published Cafe Bazaar operating figures post-acquisition.
Platform position (to April 2025)To 30 April 2025Third-party reported
Reported as retaining its position as Iran's leading digital platform with the largest base of unique active monthly users in the country, and as the dominant Iranian app store. No absolute user figure was disclosed.
Pomegranate Investment AB (publ), audited Annual Report 2024/25 ↗ · retrieved 2026-08-13A ranking claim by a minority shareholder, not an audited user count. No number is published because none was given.
Business model & group
ModelAs the article reads on 28 September 2026Third-party reported
Android app store for Persian speaking users, with mobile advertising and in-app purchases paid by local debit card; the article calls it by far the most popular app store among Iranians, with 97 per cent of the market
Wikipedia, Cafe Bazaar ↗ · retrieved 2026-09-28An encyclopedia article. The 97 per cent share rests on a 2017 source the article cites, so it describes the market then, not now. The article names mobile advertising, and says developers receive 70 per cent of revenue from their apps.
Strategic roleCurrentTI derived
The store the Tehran Index App Index series is captured from weekly; platform-level shifts (e.g. the 2026 Bale delisting dispute) surface on the Tehran Index signal feed
Tehran Index App Index · retrieved 2026-07-10
Leadership
FoundersDurableThird-party reported
Reza Mohammadi & Hessam Armandehi (April 2011, within the Cafe Bazaar/Hezardastan family)
Wikipedia ↗ · retrieved 2026-07-10The cited source is English Wikipedia, which does not meet the Tehran Index source standard. The founders and April 2011 are reported to be corroborated by the Persian primary source karkhanedar.com, which is not the source cited here.
LeadershipCurrentNot disclosed
Pre-sale CEO: Manoochehr Sadri (registry). Post-acquisition leadership not disclosed
Corporate family
Pegah Holding
MetrixMediaTapsellMedia

Tracked entities in the same corporate family. Ownership percentages appear in Ownership & capital only when disclosed.

Ownership & capital
Ownership change: acquired by Tapsell, and the former foreign shareholdingFormer structure as at 30 April 2025; acquisition subsequentOfficial record
Cafe Bazaar was acquired by Tapsell, whose holding company is Pegah Holding. It previously sat within the Hezardastan group alongside Divar. A Swedish listed investor reported a combined look-through economic interest of 4.3% across Cafe Bazaar and Divar as at 30 April 2025, held indirectly through Iran Internet International Holding, and flagged a group restructuring as under way and unresolved at that date. That restructuring was this acquisition.
Pomegranate Investment AB (publ), audited Annual Report 2024/25 ↗ · retrieved 2026-08-13The registered legal name آوای همراه هوشمند هزاردستان still carries the former holding company's name, which will keep pointing readers at Hezardastan. The acquisition date and consideration are not established here and are open items.
Legal operator (privacy policy)Company disclosed
The privacy policy states that the product belongs to the company Avaye Hamrah Hooshmand Hezardastan, registration number [held on the record].
Cafe Bazaar privacy policy (cafebazaar.ir/privacy) ↗ · retrieved 2026-09-16Read on 16 September 2026. The passage is the operator naming itself on its own surface; Tehran Index read the sentence and judged that it ties this brand to this legal person.
Pomegranate Investment AB look-through30 April 2021TI derived
About 4.4%, being 28.6% of IIIC which held 15.5% of the Cafe Bazaar group
Pomegranate Investment AB (publ), annual report for the year to 30 April 2021 ↗ · retrieved 2026-09-02Derived by Tehran Index from two disclosed percentages in the same report, and marked as derived for that reason. Pomegranate holds no direct stake; the exposure runs entirely through the Dutch vehicle IIIC, whose carrying value is a basket covering Digikala, the Cafe Bazaar group and others and cannot be attributed to any one of them.
Competitive set
Competitive setCurrentTI derived
Myket (primary store rival) · Sibche / Sibapp (iOS-focused stores)
Tehran Index registry mapping · retrieved 2026-07-10
Evidence timeline, how this record was built
2025-04-11Executive interviewExecutive interview, Sobhan Foroughi (Tapsell) ↗, Sobhan Foroughi3 records
Date pendingShareholder reportPomegranate Investment Q4 2017 update ↗2 records

Primary sources catalogued in the Evidence Library; extracted claims appear above as period-stamped facts, never as current news.

Signals & timeline, Cafe Bazaar mentions
2026-06-30Bale Messenger removed from Cafe Bazaar due to financial dispute

From the published signal feed; each record links to its source. All signals →

What we don't know
Current installed base and developer countNot disclosed
Written deal termsNot disclosed

Stated gaps are part of the record: in an opaque market, knowing what is NOT publicly established is as decision-relevant as what is.

Source ledger, every field, its evidence
Revenue earned by developers from in-app products through BazaarCompany disclosedYear to 20 March 2017
More than 600 billion rial
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Largest rise in active installs, by category (Social networks)Company disclosed22 June to 22 September 2018
Up 17 per cent
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for game purchasesCompany disclosed23 September to 21 December 2018
10 pm
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07retrieved 2026-10-07
Bazaar users who have made a purchase, cumulativeCompany disclosedat 20 March 2018
8,070,986
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
App page views on BazaarCompany disclosedYear to 20 March 2017
4.8 billion
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Average monthly spend per buyerCompany disclosed19 February to 20 March 2017
More than 180 thousand rial
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Developer teams registered on Bazaar as companiesCompany disclosedAs at the report date, between 21 January and 19 February 2018
1,433
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07retrieved 2026-10-07
Average download volume from Bazaar per active downloading userCompany disclosed6 March to 4 April 2017
101.5 megabytes
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for game purchasesCompany disclosed22 December 2017 to 20 March 2018
9 pm
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07retrieved 2026-10-07
Instant app launches through Bazaar in a monthCompany disclosed22 May to 21 June 2018
More than 7 million
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07retrieved 2026-10-07
Fastest growth in number of apps, by category (Video and media)Company disclosed22 June to 22 September 2018
19 per cent
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Samsung devicesCompany disclosedat 21 December 2018
60.79 per cent
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07retrieved 2026-10-07
Bazaar users who have bought more than once, cumulativeCompany disclosedat 20 March 2018
4,633,583
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
Revenue earned by developers through Bazaar, cumulativeCompany disclosedCumulative to 20 March 2017
1,000 billion rial
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Revenue of Iranian apps through Bazaar, year-on-year changeCompany disclosedYear to 20 March 2017
Up 65 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Company-registered developer teams that meet Bazaar's active thresholdCompany disclosedAs at the report date, between 21 January and 19 February 2018
418
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar's active users living outside IranCompany disclosed6 March to 4 April 2017
1.7 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07retrieved 2026-10-07
New apps published on BazaarCompany disclosedYear to 19 March 2024
74,185
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
New apps published on BazaarCompany disclosedYear to 20 March 2025
17,706
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Game searches on BazaarCompany disclosedYear to 20 March 2023
884 million
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06retrieved 2026-10-06
Major banks whose mobile banking apps are published on BazaarCompany disclosedat 20 March 2023
22
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06retrieved 2026-10-06
Installs of Iranian mobile banking apps through BazaarCompany disclosedYear to 20 March 2023
More than 45 million
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06retrieved 2026-10-06
App and game installs from BazaarCompany disclosedYear to 20 March 2023
1.8 billion
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06retrieved 2026-10-06
App and game releases refused publication for security risks or rule breachesCompany disclosedYear to 20 March 2023
900
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06retrieved 2026-10-06
App and game updates made through BazaarCompany disclosedYear to 20 March 2023
630 million
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06retrieved 2026-10-06
App searches on BazaarCompany disclosedYear to 20 March 2023
1.17 billion
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games removed or suspended for security risks or rule breachesCompany disclosedYear to 20 March 2023
33 thousand
Cafe Bazaar annual report in five minutes, year to 20 March 2023 · retrieved 2026-10-06retrieved 2026-10-06
Active installs of Bazaar, year-on-year changeCompany disclosedYear to 20 March 2022
Up 17.8 per cent
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06retrieved 2026-10-06
App and game downloads and updates through BazaarCompany disclosedYear to 20 March 2022
1.7 billion
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06retrieved 2026-10-06
Active installs of BazaarCompany disclosedYear to 20 March 2022
More than 53 million
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06retrieved 2026-10-06
Installs delivered to advertisers by Bazaar's advertising systemCompany disclosedYear to 20 March 2022
29.5 million
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06retrieved 2026-10-06
Installs delivered to advertisers by Bazaar's advertising systemCompany disclosedYear to 20 March 2021
24 million
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06retrieved 2026-10-06
Installs delivered to advertisers, year-on-year changeCompany disclosedYear to 20 March 2022
Up 23 per cent
Bazaar Ads annual report, year to 20 March 2022 · retrieved 2026-10-06retrieved 2026-10-06
App and game updates, year-on-year changeCompany disclosedYear to 20 March 2025
Up 16 per cent
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
New games published on BazaarCompany disclosedYear to 19 March 2024
46,117
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games refused publicationCompany disclosedYear to 20 March 2025
About 4 thousand
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Active developers (published at least one app, game or new version in the year)Company disclosedYear to 20 March 2025
27,400
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Publication requests submitted by developersCompany disclosedYear to 20 March 2025
67 thousand
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
App and game updates made by users through BazaarCompany disclosedYear to 20 March 2025
1,017 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
App and game updates made by users through BazaarCompany disclosedYear to 19 March 2024
About 879 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Phones registered on Bazaar, cumulativeCompany disclosedat 20 March 2025
More than 166 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Phones newly registered on Bazaar during the yearCompany disclosedYear to 20 March 2025
More than 28 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
New games published on BazaarCompany disclosedYear to 20 March 2025
18,757
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Installs delivered through Bazaar's advertising toolsCompany disclosedYear to 20 March 2025
More than 51.5 million
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Advertising packages behind those installsCompany disclosedYear to 20 March 2025
More than 7.4 thousand
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
New versions of apps and games published by developersCompany disclosedYear to 20 March 2025
33.5 thousand
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Developer support calls and tickets answeredCompany disclosedYear to 20 March 2025
More than 15 thousand calls and 17 thousand tickets
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Incoming user support callsCompany disclosedYear to 20 March 2025
170 thousand, down 24 per cent on the previous year
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
Farabourse admissionCompany disclosedYear to 20 March 2025
Admission to the Farabourse obtained after four years of effort; the report calls Bazaar the second active digital economy platform to obtain it
Cafe Bazaar annual report for the year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06
New registered Bazaar users during the yearCompany disclosedYear to 20 March 2021
More than 6.7 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Active installs of BazaarCompany disclosedat 20 March 2021
More than 44 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Successful payment transactions on BazaarCompany disclosedYear to 20 March 2021
27.1 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by developers through BazaarCompany disclosedYear to 20 March 2021
280.5 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Games with sales on BazaarCompany disclosedYear to 20 March 2021
6,700
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by app developers through BazaarCompany disclosedYear to 20 March 2021
203.7 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Buyers on Bazaar during the yearCompany disclosedYear to 20 March 2021
3.73 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Active apps and games on BazaarCompany disclosedYear to 20 March 2021
161 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Active installs of Bazaar, year-on-year changeCompany disclosedYear to 20 March 2021
Up more than 7 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Searches made on BazaarCompany disclosedYear to 20 March 2021
2.8 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by game developers through BazaarCompany disclosedYear to 20 March 2021
76.8 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Transactions per buyerCompany disclosedYear to 20 March 2021
7.26
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Successful payment transactions on Bazaar, cumulativeCompany disclosed21 March 2010 to 20 March 2021
More than 117 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Registered Bazaar users, cumulativeCompany disclosedat 20 March 2021
More than 51 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Game installs and updates through BazaarCompany disclosedYear to 20 March 2021
More than 670 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by developers through Bazaar, year-on-year changeCompany disclosedYear to 20 March 2021
Up 48 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Successful payment transactions, year-on-year changeCompany disclosedYear to 20 March 2021
Up 13 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
App and game installs and updates through BazaarCompany disclosedYear to 20 March 2021
1.67 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Buyers on Bazaar, cumulativeCompany disclosed21 March 2010 to 20 March 2021
15.7 million people
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
App installs and updates through BazaarCompany disclosedYear to 20 March 2021
More than 1 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Apps with sales on BazaarCompany disclosedYear to 20 March 2021
30 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by developers through Bazaar, cumulativeCompany disclosed21 March 2010 to 20 March 2021
More than 756 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Requests to update apps and gamesCompany disclosedSix months to 21 September 2020
More than 17 thousand
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Malicious apps detected and removed by Bazaar's security shieldCompany disclosedSix months to 21 September 2020
691
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
App and game installs delivered by Bazaar search adsCompany disclosedYear to 20 March 2021
More than 23 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Video ad impressions on Bazaar in a monthCompany disclosed19 February to 20 March 2021
135 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games on Bazaar at year endCompany disclosedat 19 March 2020
127 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Successful payment transactions on BazaarCompany disclosedYear to 19 March 2020
24 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Apps with sales on BazaarCompany disclosedYear to 19 March 2020
32 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games submitted for updateCompany disclosedSix months to 21 September 2020
5,981
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games removed from BazaarCompany disclosedSix months to 21 September 2020
4,256
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Apps that received installs through Bazaar search adsCompany disclosedYear to 20 March 2021
1,159
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Video ad impressions on Bazaar in a monthCompany disclosed20 January to 18 February 2021
122 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games on Bazaar at year end, year-on-year changeCompany disclosedYear to 19 March 2020
Down 22 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Successful payment transactions, year-on-year changeCompany disclosedYear to 19 March 2020
Up 50 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Games with sales on BazaarCompany disclosedYear to 19 March 2020
7,700
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
New apps and games submitted for publicationCompany disclosedSix months to 21 September 2020
9,915
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Warning and suspension messages sent to developersCompany disclosedSix months to 21 September 2020
3,178
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Video ads served by Bazaar, install and brand-awareness campaignsCompany disclosedYear to 20 March 2021
More than 742 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Women's share of video watch time on BazaarCompany disclosedYear to 20 March 2021
52 per cent
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
App and game downloads and updates through BazaarCompany disclosedYear to 19 March 2020
1.85 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by developers through Bazaar, year-on-year changeCompany disclosedYear to 19 March 2020
Up 83 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Registered Bazaar users, cumulativeCompany disclosedat 19 March 2020
More than 43 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
New apps and games publishedCompany disclosedSix months to 21 September 2020
5,532
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Developer requests to lift a warning or suspensionCompany disclosedSix months to 21 September 2020
2,019
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Daily game detail-page visits as a share of total daily visitsCompany disclosedYear to 20 March 2021
59 per cent
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
App and game downloads and updates, year-on-year changeCompany disclosedYear to 19 March 2020
Up 16 per cent
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by app developers through BazaarCompany disclosedYear to 19 March 2020
120 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by developers through Bazaar, cumulativeCompany disclosed21 March 2010 to 19 March 2020
More than 477 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
New apps first submitted in the period and publishedCompany disclosedSix months to 21 September 2020
3,683
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Share of app and game violations identified through user reportsCompany disclosedSix months to 21 September 2020
28 per cent
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Unique users who saw Bazaar video ads in a month, peak monthCompany disclosed20 January to 18 February 2021
More than 4.5 million
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Active developers on BazaarCompany disclosedYear to 19 March 2020
29 thousand
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by game developers through BazaarCompany disclosedYear to 19 March 2020
69 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Successful payment transactions on Bazaar, cumulativeCompany disclosed21 March 2010 to 19 March 2020
90 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Requests to publish new apps and gamesCompany disclosedSix months to 21 September 2020
More than 19 thousand
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Share of update requests approvedCompany disclosedSix months to 21 September 2020
75 per cent
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Share of removed apps belonging to 12 developer accountsCompany disclosedSix months to 21 September 2020
60 per cent
Bazaar report on app and game review and publication, six months to 21 September 2020 · retrieved 2026-10-06retrieved 2026-10-06
Average daily views of the Bazaar browse-ads rowCompany disclosedYear to 20 March 2021
More than 26 million a day
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Minutes of video watched on Bazaar in a monthCompany disclosed19 February to 20 March 2021
More than 1 billion minutes
Bazaar Ads annual report, year to 20 March 2021 · retrieved 2026-10-06retrieved 2026-10-06
Active installs of BazaarCompany disclosedat 19 March 2020
41 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Revenue earned by developers through BazaarCompany disclosedYear to 19 March 2020
189 billion toman
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Buyers on Bazaar during the yearCompany disclosedYear to 19 March 2020
3.7 million
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Searches made on BazaarCompany disclosedYear to 19 March 2020
2.13 billion
Cafe Bazaar annual report on Iran's mobile app and game industry, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Share of Bazaar users on Huawei devicesCompany disclosedat 21 June 2019
22.36 per cent
Cafe Bazaar quarterly developer report, spring 2019 (21 March to 21 June 2019) · retrieved 2026-10-06retrieved 2026-10-06
Active installs of BazaarCompany disclosed21 March to 20 April 2019
More than 40 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06retrieved 2026-10-06
Successful payment transactions on BazaarCompany disclosedYear to 20 March 2019
More than 15 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06retrieved 2026-10-06
Developer teams active on BazaarCompany disclosedat 20 March 2019
More than 21 thousand
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games available on Bazaar at year endCompany disclosedat 20 March 2019
163 thousand
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06retrieved 2026-10-06
Iranian developers with an app above 10 thousand active installsCompany disclosedat 20 March 2019
1,653
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06retrieved 2026-10-06
Iranian developers with a game above 10 thousand active installsCompany disclosedat 20 March 2019
375
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2019 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games made by developers in Iran, total across provincesCompany disclosedAs at the report date, between 23 September and 22 October 2018
157,849
Cafe Bazaar, Made in Iran: apps and games by Iranian developers, by province, published September to October 2018 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games made by developers in Tehran provinceCompany disclosedAs at the report date, between 23 September and 22 October 2018
42,293
Cafe Bazaar, Made in Iran: apps and games by Iranian developers, by province, published September to October 2018 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games made by developers in Gilan provinceCompany disclosedAs at the report date, between 23 September and 22 October 2018
15,568
Cafe Bazaar, Made in Iran: apps and games by Iranian developers, by province, published September to October 2018 · retrieved 2026-10-06retrieved 2026-10-06
Games as a share of all apps made by developers in IranCompany disclosedAs at the report date, between 23 September and 22 October 2018
20.89 per cent
Cafe Bazaar, Made in Iran: apps and games by Iranian developers, by province, published September to October 2018 · retrieved 2026-10-06retrieved 2026-10-06
Peak hour for app purchasesCompany disclosed22 June to 22 September 2019
11 am
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06retrieved 2026-10-06
Fastest growth in number of apps, by category (Shopping)Company disclosed21 March to 21 June 2019
8 per cent
Cafe Bazaar quarterly developer report, spring 2019 (21 March to 21 June 2019) · retrieved 2026-10-06retrieved 2026-10-06
Peak hour for game purchasesCompany disclosed21 March to 21 June 2019
9 pm
Cafe Bazaar quarterly developer report, spring 2019 (21 March to 21 June 2019) · retrieved 2026-10-06retrieved 2026-10-06
Share of active apps in the Education categoryCompany disclosedat 21 December 2019
18 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06retrieved 2026-10-06
New apps added to Bazaar (apps and games)Company disclosed23 September to 21 December 2019
2,196
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06retrieved 2026-10-06
Active games on Bazaar at year endCompany disclosedat 19 March 2020
18 thousand
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Active games on Bazaar at year end, year-on-year changeCompany disclosedYear to 19 March 2020
Down 42 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Game buyers on Bazaar, year-on-year changeCompany disclosedYear to 19 March 2020
Up 8 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Game buyers' share of all app and game buyers on BazaarCompany disclosedYear to 19 March 2020
26 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Highest cost per install in Bazaar search ads, by category (Transport)Company disclosed21 March to 21 June 2019
2,545 toman
Cafe Bazaar quarterly developer report, spring 2019 (21 March to 21 June 2019) · retrieved 2026-10-06retrieved 2026-10-06
Share of Bazaar searches that ended in an installCompany disclosed23 September to 21 December 2019
More than 89 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06retrieved 2026-10-06
Non-Iranian publishers and developers on BazaarCompany disclosedAs stated in a report dated October 2019
About 120
Cafe Bazaar Global Report, October 2019 · retrieved 2026-10-06retrieved 2026-10-06
Game downloads and updates through BazaarCompany disclosedYear to 19 March 2020
670 million
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Successful purchases in games through Bazaar, year-on-year changeCompany disclosedYear to 19 March 2020
Up 20 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Fastest growth in number of apps, by category (Shopping)Company disclosed22 June to 22 September 2019
10 per cent
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06retrieved 2026-10-06
Share of successful Bazaar searches that named no appCompany disclosed23 September to 21 December 2019
32 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06retrieved 2026-10-06
Products offered by non-Iranian publishers and developers on BazaarCompany disclosedAs stated in a report dated October 2019
About 800
Cafe Bazaar Global Report, October 2019 · retrieved 2026-10-06retrieved 2026-10-06
Game downloads and updates through Bazaar, year-on-year changeCompany disclosedYear to 19 March 2020
Up 16 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Games with sales on Bazaar, year-on-year changeCompany disclosedYear to 19 March 2020
Down 25 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Largest change in active installs, by category (Educational games)Company disclosed22 June to 22 September 2019
Up 26.8 per cent
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06retrieved 2026-10-06
Share of Bazaar users on Samsung devicesCompany disclosedat 21 December 2019
62 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06retrieved 2026-10-06
Share of Bazaar's monthly downloads that are gamesCompany disclosedat October 2019
More than 35 per cent
Cafe Bazaar Global Report, October 2019 · retrieved 2026-10-06retrieved 2026-10-06
Games' share of app and game downloads and updates on BazaarCompany disclosedYear to 19 March 2020
36 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Games' share of apps and games with sales on BazaarCompany disclosedYear to 19 March 2020
19 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Share of Bazaar users on Huawei devicesCompany disclosedat 22 September 2019
21.89 per cent
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06retrieved 2026-10-06
Highest cost per install in Bazaar search ads, by category (Transport)Company disclosed22 June to 22 September 2019
3,900 toman
Cafe Bazaar quarterly developer report, summer 2019 (22 June to 22 September 2019) · retrieved 2026-10-06retrieved 2026-10-06
Fastest growth in number of apps, by category (Shopping)Company disclosed23 September to 21 December 2019
9 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06retrieved 2026-10-06
Share of purchases made on FridaysCompany disclosed23 September to 21 December 2019
17 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06retrieved 2026-10-06
Active installs of games through Bazaar, year-on-year changeCompany disclosedYear to 19 March 2020
Up 15 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Games' share of active app and game installs on Bazaar at year endCompany disclosedat 19 March 2020
12 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Game buyers on BazaarCompany disclosedYear to 19 March 2020
1 million
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Games' share of developer net revenue on BazaarCompany disclosedYear to 19 March 2020
36 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Apps and games that earned revenue on BazaarCompany disclosed23 September to 21 December 2019
About 23,282
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06retrieved 2026-10-06
Developer teams and companies working with BazaarCompany disclosedAs stated in a report dated October 2019
22,000
Cafe Bazaar Global Report, October 2019 · retrieved 2026-10-06retrieved 2026-10-06
Games' share of active apps and games on Bazaar at year endCompany disclosedat 19 March 2020
14 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Successful purchases in games through BazaarCompany disclosedYear to 19 March 2020
6 million
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Share of Bazaar users on Huawei devicesCompany disclosedat 21 December 2019
21 per cent
Cafe Bazaar quarterly report, autumn 2019 (23 September to 21 December 2019) · retrieved 2026-10-06retrieved 2026-10-06
Active installs of games through Bazaar at year endCompany disclosedat 19 March 2020
83 million
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Net revenue earned by game developers through Bazaar, year-on-year changeCompany disclosedYear to 19 March 2020
Up 47 per cent
Cafe Bazaar analytical report on the growth of Iranian games, year to 19 March 2020 · retrieved 2026-10-06retrieved 2026-10-06
Unique users of BazaarCompany disclosedAs stated in the summer 2017 report, published October 2017
About 34 million
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07retrieved 2026-10-07
Weekly runs per instant app, against average weekly downloads of a regular appCompany disclosed22 June to 22 September 2017
About 3 times
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for app purchasesCompany disclosed22 June to 22 September 2017
12 noon
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for game purchasesCompany disclosed22 June to 22 September 2017
Midnight
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Samsung devicesCompany disclosedat 22 September 2017
57 per cent
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Huawei devicesCompany disclosedat 22 September 2017
22 per cent
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07retrieved 2026-10-07
Fastest growth in number of apps, by category (Cooking and restaurants)Company disclosed22 June to 22 September 2017
40 per cent
Cafe Bazaar quarterly developer report, summer 2017 (22 June to 22 September 2017) · retrieved 2026-10-07retrieved 2026-10-07
Unique users of BazaarCompany disclosedAs stated in the autumn 2017 report, published January 2018
More than 35 million
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07retrieved 2026-10-07
Growth in paying users of subscription apps, against other appsCompany disclosed23 September to 21 December 2017
3 times, on average
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07retrieved 2026-10-07
Weekly runs per instant app, against average weekly downloads of a regular appCompany disclosed23 September to 21 December 2017
About 10 times
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of game purchases made on FridaysCompany disclosed22 December 2017 to 20 March 2018
16 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Samsung or Huawei devicesCompany disclosedat 21 June 2018
More than 80 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for app purchasesCompany disclosed22 June to 22 September 2018
10 am
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Huawei devicesCompany disclosedat 21 December 2018
22.54 per cent
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07retrieved 2026-10-07
Developer teams with at least one published app on BazaarCompany disclosedat 20 March 2018
More than 23 thousand
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
User ratings on Bazaar, cumulativeCompany disclosedCumulative to 20 March 2017
46.7 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Revenue of Iranian games through Bazaar, year-on-year changeCompany disclosedYear to 20 March 2017
Up 135 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Developer teams in Tehran province meeting Bazaar's activity thresholdCompany disclosedAs at the report date, between 21 January and 19 February 2018
2,125
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar's users outside Iran who are in IraqCompany disclosed6 March to 4 April 2017
24 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for app purchasesCompany disclosed23 September to 21 December 2017
10 am
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of app purchases made on SaturdaysCompany disclosed22 December 2017 to 20 March 2018
16 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07retrieved 2026-10-07
Most common phone model among Bazaar usersCompany disclosedat 21 June 2018
Samsung Galaxy J7
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for game purchasesCompany disclosed22 June to 22 September 2018
3 pm
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07retrieved 2026-10-07
Apps and games on Bazaar at year endCompany disclosedat 20 March 2018
More than 151 thousand
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
User reviews on Bazaar, cumulativeCompany disclosedCumulative to 20 March 2017
17.2 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar's active Iranian developer teams (activity threshold) based in Tehran provinceCompany disclosedAs at the report date, between 21 January and 19 February 2018
More than 28 per cent
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07retrieved 2026-10-07
Share of Tehran residents who are active downloading users of BazaarCompany disclosed6 March to 4 April 2017
More than 26.2 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for game purchasesCompany disclosed23 September to 21 December 2017
9 pm
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Samsung devicesCompany disclosedat 20 March 2018
52 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for app purchasesCompany disclosed21 March to 21 June 2018
11 am
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Samsung devicesCompany disclosedat 22 September 2018
59.33 per cent
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07retrieved 2026-10-07
Successful payment transactions on BazaarCompany disclosedYear to 20 March 2018
More than 14.5 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
Active installs of BazaarCompany disclosedat 20 March 2017
33 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Successful payment transactions on BazaarCompany disclosedYear to 20 March 2017
More than 12 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar download traffic carried over WiFiCompany disclosed6 March to 4 April 2017
52.9 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Samsung devicesCompany disclosedat 21 December 2017
51 per cent
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Huawei devicesCompany disclosedat 20 March 2018
33 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07retrieved 2026-10-07
Largest growth in number of users, by category (Messengers)Company disclosed21 March to 21 June 2018
Up 54.6 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Huawei devicesCompany disclosedat 22 September 2018
22.60 per cent
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07retrieved 2026-10-07
Buyers who bought only in-app products, shareCompany disclosedYear to 20 March 2018
54 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
Registered Bazaar users, cumulativeCompany disclosedat 20 March 2017
19,606,766
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar downloading users who downloaded over WiFiCompany disclosed6 March to 4 April 2017
59 per cent
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Huawei devicesCompany disclosedat 21 December 2017
32 per cent
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07retrieved 2026-10-07
Fastest growth in number of apps, by category (Adventure games)Company disclosed22 December 2017 to 20 March 2018
40 per cent
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07retrieved 2026-10-07
Fastest growth in number of apps, by category (Weather)Company disclosed21 March to 21 June 2018
38.5 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07retrieved 2026-10-07
Province with the highest share of Bazaar users making a purchaseCompany disclosed23 September to 21 December 2018
Tehran
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07retrieved 2026-10-07
Revenue earned by developers through Bazaar, cumulativeCompany disclosedCumulative to 20 March 2018
More than 180 billion toman
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
Bazaar users who have made a purchase, cumulativeCompany disclosedat 20 March 2017
5,785,361
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Revenue earned by developers from subscriptions through BazaarCompany disclosedYear to 20 March 2017
2.7 billion rial
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Fastest growth in number of apps, by category (Cooking and restaurants)Company disclosed23 September to 21 December 2017
33 per cent
Cafe Bazaar quarterly developer report, autumn 2017 (23 September to 21 December 2017) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Samsung devicesCompany disclosedat 21 June 2018
52 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07retrieved 2026-10-07
Largest rise in active installs, by category (Tools)Company disclosed23 September to 21 December 2018
Up 18 per cent
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07retrieved 2026-10-07
Active installs of BazaarCompany disclosedat 20 March 2018
36 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
Revenue of Iranian games through Bazaar, year-on-year changeCompany disclosedYear to 20 March 2018
Up 94 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
Bazaar users who have bought more than once, cumulativeCompany disclosedat 20 March 2017
3,349,757
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Buyers on Bazaar during the yearCompany disclosedYear to 20 March 2017
More than 3 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Iranian developer teams with a Bazaar developer accountCompany disclosedAs at the report date, between 21 January and 19 February 2018
About 19 thousand
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07retrieved 2026-10-07
Growth in paying users of subscription apps, against other appsCompany disclosed22 December 2017 to 20 March 2018
More than 5 times, on average
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07retrieved 2026-10-07
Share of Bazaar users on Huawei devicesCompany disclosedat 21 June 2018
34 per cent
Cafe Bazaar quarterly developer report, spring 2018 (21 March to 21 June 2018) · retrieved 2026-10-07retrieved 2026-10-07
Fastest growth in number of apps, by category (Cooking and restaurants)Company disclosed23 September to 21 December 2018
14 per cent
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07retrieved 2026-10-07
Registered Bazaar users, cumulativeCompany disclosedat 20 March 2018
29,057,169
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
Revenue of Iranian apps through Bazaar, year-on-year changeCompany disclosedYear to 20 March 2018
Up 64 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
Developer teams earning revenue on BazaarCompany disclosedYear to 20 March 2017
10,451
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Buyers on Bazaar during the year, year-on-year changeCompany disclosedYear to 20 March 2017
Up 45 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Iranian app developer teams meeting Bazaar's activity thresholdCompany disclosedAs at the report date, between 21 January and 19 February 2018
7,172
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07retrieved 2026-10-07
Monthly active users of BazaarCompany disclosed6 March to 4 April 2017
25,900,460
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07retrieved 2026-10-07
Weekly runs per instant app, against average weekly downloads of a regular appCompany disclosed22 December 2017 to 20 March 2018
About 4.5 times
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07retrieved 2026-10-07
Most common phone model among Bazaar usersCompany disclosedat 22 September 2018
Samsung Galaxy J7
Cafe Bazaar quarterly developer report, summer 2018 (22 June to 22 September 2018) · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for app purchasesCompany disclosed23 September to 21 December 2018
10 am
Cafe Bazaar quarterly developer report, autumn 2018 (23 September to 21 December 2018) · retrieved 2026-10-07retrieved 2026-10-07
New registered Bazaar users during the yearCompany disclosedYear to 20 March 2018
9 million
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
App downloads and updates through BazaarCompany disclosedYear to 20 March 2018
1.6 billion
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2018 (edition 1.1, May 2018) · retrieved 2026-10-07retrieved 2026-10-07
App installs and updates through BazaarCompany disclosedYear to 20 March 2017
1.4 billion
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Buyers who bought only in-app products, shareCompany disclosedYear to 20 March 2017
43 per cent
Cafe Bazaar annual report on Iran's mobile app industry, year to 20 March 2017 (published May 2017) · retrieved 2026-10-07retrieved 2026-10-07
Iranian game developer teams meeting Bazaar's activity thresholdCompany disclosedAs at the report date, between 21 January and 19 February 2018
268
Cafe Bazaar report on employment in Iran's mobile app industry, January to February 2018 · retrieved 2026-10-07retrieved 2026-10-07
Users who downloaded at least one app through Bazaar in the monthCompany disclosed6 March to 4 April 2017
14,474,809
Cafe Bazaar report on the internet networks of Bazaar users, May to June 2017 · retrieved 2026-10-07retrieved 2026-10-07
Peak hour for app purchasesCompany disclosed22 December 2017 to 20 March 2018
10 am
Cafe Bazaar quarterly developer report, winter 2017 to 2018 (22 December 2017 to 20 March 2018) · retrieved 2026-10-07retrieved 2026-10-07
OwnershipThird-party reported2025-01
Acquired by Tapsell on 24 January 2025
PitchBook, Cafe Bazaar company profile ↗ · retrieved 2026-09-28retrieved 2026-09-28
Platform scaleCompany disclosed2024-25
Up to 50 million monthly active users on Bazaar in 2024-25. The same report puts Iran's smartphone base at 68 million and Android users at 61 million, roughly 90% of smartphone users, against a population above 85 million.
Cafe Bazaar / Bazaar annual market report 1403 (2024-25), read directly · retrieved 2026-08-03retrieved 2026-08-03
Domestic market shareThird-party reported2023-24 installs; range as reported
About 92% of domestic Android app installs; separately reported at roughly 85% to 97% of Iran's Android app-store market depending on the category measured.
Persian tech press; third-party market coverage · retrieved 2026-08-03retrieved 2026-08-03
Deal priceCompany disclosed2025-01
About 2,000 billion toman, roughly $25M at the ~80,000 toman/$ rate of January 2025, stated on record by the buyer's CEO.
Tapsell CEO, on-record video interview (timestamped) ↗ · retrieved 2026-07-10retrieved 2026-07-10
2017 valuation anchorThird-party reported2017-Q4
EUR 38M in a deal for an increased 10% shareholding in Cafe Bazaar Group (then including Divar); at face value about EUR 380M for the whole group
Pomegranate Investment Q4 2017 update ↗ · retrieved 2026-07-10retrieved 2026-07-10
Registered capitalOfficial recordCurrent registry record
500,000,000,000 IRR (50 billion toman). Registered capital is a nominal legal figure and is not a valuation.
National Company Registry via Rasmio ↗ · retrieved 2026-08-05retrieved 2026-08-05
Post-acquisition disclosuresNot disclosed2025-2026
None published since the January 2025 sale
retrieved 2026-07-10
ModelThird-party reportedAs the article reads on 28 September 2026
Android app store for Persian speaking users, with mobile advertising and in-app purchases paid by local debit card; the article calls it by far the most popular app store among Iranians, with 97 per cent of the market
Wikipedia, Cafe Bazaar ↗ · retrieved 2026-09-28retrieved 2026-09-28
Strategic roleTI derivedCurrent
The store the Tehran Index App Index series is captured from weekly; platform-level shifts (e.g. the 2026 Bale delisting dispute) surface on the Tehran Index signal feed
Tehran Index App Index · retrieved 2026-07-10retrieved 2026-07-10
FoundersThird-party reportedDurable
Reza Mohammadi & Hessam Armandehi (April 2011, within the Cafe Bazaar/Hezardastan family)
Wikipedia ↗ · retrieved 2026-07-10retrieved 2026-07-10
LeadershipNot disclosedCurrent
Pre-sale CEO: Manoochehr Sadri (registry). Post-acquisition leadership not disclosed
retrieved 2026-07-10
Competitive setTI derivedCurrent
Myket (primary store rival) · Sibche / Sibapp (iOS-focused stores)
Tehran Index registry mapping · retrieved 2026-07-10retrieved 2026-07-10
Platform position (to April 2025)Third-party reportedTo 30 April 2025
Reported as retaining its position as Iran's leading digital platform with the largest base of unique active monthly users in the country, and as the dominant Iranian app store. No absolute user figure was disclosed.
Pomegranate Investment AB (publ), audited Annual Report 2024/25 ↗ · retrieved 2026-08-13retrieved 2026-08-13
Ownership change: acquired by Tapsell, and the former foreign shareholdingOfficial recordFormer structure as at 30 April 2025; acquisition subsequent
Cafe Bazaar was acquired by Tapsell, whose holding company is Pegah Holding. It previously sat within the Hezardastan group alongside Divar. A Swedish listed investor reported a combined look-through economic interest of 4.3% across Cafe Bazaar and Divar as at 30 April 2025, held indirectly through Iran Internet International Holding, and flagged a group restructuring as under way and unresolved at that date. That restructuring was this acquisition.
Pomegranate Investment AB (publ), audited Annual Report 2024/25 ↗ · retrieved 2026-08-13retrieved 2026-08-13
Legal operator (privacy policy)Company disclosed
The privacy policy states that the product belongs to the company Avaye Hamrah Hooshmand Hezardastan, registration number [held on the record].
Cafe Bazaar privacy policy (cafebazaar.ir/privacy) ↗ · retrieved 2026-09-16retrieved 2026-09-16
Pomegranate Investment AB look-throughTI derived30 April 2021
About 4.4%, being 28.6% of IIIC which held 15.5% of the Cafe Bazaar group
Pomegranate Investment AB (publ), annual report for the year to 30 April 2021 ↗ · retrieved 2026-09-02retrieved 2026-09-02

Last full review: 2026-08-13 · Tehran Index research desk · corrections: desk@tehranindex.com

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Registered entity
Legal entityAvaye Hamrah Hooshmand Hezardastan
Entity typeoperating
StatusActive
Registered4 January 2014
Registered capital500 billion IRR
OwnershipAcquired by Tapsell (Pegah group); deal completed 22 Jan 2025. Hezardastan retained Divar.
Entity notesGROUP CORRECTED 2026-08-13 from "Pegah Holding" to "Hezardastan". Three independent lines of evidence: the registered legal name is آوای همراه هوشمند هزاردستان, which carries the holding name inside it; Pomegranate Investment's audited annual report to 30 April 2025 lists the holding as HEZARDASTAN (CAFE BAZAAR AND DIVAR) in its look-through interest table; and the sibling records Divar, Sotoon and Karnameh already sat under Hezardastan. Pegah Holding is پگاه داده کاوان شریف, the parent of Tapsell, and is a different group. Note that the same shareholder report calls the group "Cafe Bazaar Group" in its prose, which is a brand shorthand rather than the legal structure, and following the prose over the table is how this class of error happens. CORRECTION OF A CORRECTION, same session 2026-08-13. The group was briefly changed to Hezardastan on the strength of Pomegranate Investment's audited report to 30 April 2025, which lists the holding as HEZARDASTAN (CAFE BAZAAR AND DIVAR). Mehdi caught it: Cafe Bazaar was subsequently ACQUIRED BY TAPSELL, whose holding company is Pegah Holding, so Pegah Holding was the current and correct value and Hezardastan is the historic one. Reverted. The same shareholder report flags "a corporate restructuring process launched during and shortly after the reporting period, ongoing" without naming it; that restructuring is this acquisition. LESSON: a document dated April 2025 does not outrank a record that already knows about a later event. The registered legal name آوای همراه هوشمند هزاردستان still carries the former holding's name and will keep suggesting Hezardastan to anyone reading the entity name alone.

Registered capital is the share capital recorded in the official gazette. Increases are real corporate events, but they are commonly funded from retained earnings or converted receivables and are also driven by inflation and regulatory minimums. It is not a valuation, and Tehran Index does not present it as one.

Official contact
Registered addressNo. 8, Peyvand 2 St, Farhang Blvd, Saadat Abad, Tehran, Iran (3rd floor)
Postal code1997748311
Phone021-88372311
Emailinfo@cafebazaar.ir
Instagram@cafebazaar
Evidence & verification
Verification tierVerified, registry / official source
Primary evidencecafebazaar.ir
Registry identifiersWithheld for compliance

Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →

Quick facts
Tehran, Iran
Founded 2011
cafebazaar.ir/LinkedIn
Company dossier

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