Shareholder structureOfficial recordAs at 30 September 2025
Ide Negaran Atlas Roomak PJSC (ایده نگاران اطلس روماک), national ID [identifier held on the record], registration number [held on the record], holds 5,999,999,990,000 IRR of the partners capital, effectively the entire company. Almas Ide Gostaran Pars LLC (الماس ایده گستران پارس), national ID [identifier held on the record], holds the remaining 10,000 IRR. Both shareholders are represented by Jalal Gharaei (جلال قارایی).
Registered usersCompany disclosedFY2025-26
13,548,854 accounts (3,527,485 monthly active)
Licences and permitsOfficial recordCurrent
Knowledge-based enterprise (danesh-bonyan), Vice-Presidency for Science and Technology, from 24 July 2022. Virtual-store services trading licence, Supreme Supervisory Board for Trade Unions, from 18 June 2024. Online gold and silver trading system licence, same authority, from 11 July 2026. eNamad e-commerce trust marks, Electronic Commerce Development Centre, from 22 September 2020 and renewed 8 July 2026.
Brand to operator, stated by the company itselfCompany disclosed
The company's own page names شرکت اطلس تجارت نوین دیبا as the operator behind the brand. The passage is quoted verbatim in the source passage.
Capital historyOfficial record2015-2025
Seven registered capital events: 1,000,000 IRR at incorporation (14 February 2015); 2,000,000 and 1,000,000 IRR (both 7 December 2021); 450,566,624,581 IRR (17 April 2022); 901,524,624,588 IRR (18 September 2022); 2,000,000,000,000 IRR (10 January 2024); 6,000,000,000,000 IRR (30 September 2025). The 2024 and 2025 increases were paid in by Ide Negaran Atlas Roomak.
Merchant networkCompany disclosedFY2025-26
22,165 stores (13,670 in-person branches / 5,946 brands; 8,495 online)
Legal identityOfficial recordCurrent registry record
Atlas Tejarat Novin Diba (اطلس تجارت نوین دیبا), a limited liability company. National ID [identifier held on the record], registration number [held on the record], economic code [held on the record]. Status: active, most recent official gazette notice 4 October 2025.
Registered capitalOfficial recordCurrent registry record
6,000,000,000,000 IRR (6 trillion rial, 600 billion toman), registered 30 September 2025. Registered capital is a nominal legal figure and is not a valuation.
Registered addressOfficial recordCurrent registry record
Zaferanieh, Tajrish, Shemiranat County, Tehran Province, Shahid Sarlashgar Falahi St, off Shahid Kaveh Parzin Baghdadi St, No. 2, 8th floor, west unit. Postal code 1987914345.
Entity age versus product ageOfficial recordRegistration 2015, product launch 2020
The legal entity was registered 14 February 2015. The SnappPay buy-now-pay-later product launched in 2020. The registry supports the gap: capital sat at 1,000,000 IRR from incorporation in 2015 until the first material increase in 7 December 2021 (December 2021), the pattern of a dormant entity later activated for a new business.
Wallet adoption growthCompany disclosedFY2025-26
+2,609% YoY growth in users transacting via the wallet
Black Friday record (28 November 2025)Company disclosedFY2025-26
650,957 4-instalment orders and 980,750 total credit orders in a single day
SnappPay CEOFounder disclosureSince June 2020
Majid Hesami, Founder and CEO since June 2020, per his own LinkedIn profile (1st-degree connection, ID-verified badge). Also Managing Director, Snapp Group (Jan 2020-present); INSEAD MBA (Class of Dec 2019); prior Investment Associate, World Bank (2019).
Registered officersOfficial recordSince 19 February 2023
Chairman and board member: Majid Hesami. Vice chairman and board member: Ehsan Rahmani Nia. Board member: Hossein Olia. Managing director: Ahmad Kazerouni Afifoun, appointed from outside the membership and partnership for an indefinite term. All four appointed by resolution of 19 February 2023, gazette 10 April 2023. National identifiers for each officer are held on the internal record and are not published.
Signature authorityOfficial recordSince 10 April 2023
Banking documents, securities, cheques, promissory notes, bills, other binding instruments, contracts and Islamic finance agreements require the joint signature of any two of the four registered officers, at least one of them the chairman or the vice chairman, together with the company seal. Ordinary documents and administrative correspondence need the signature of any one of the four, with the seal.
