Companies›Snapp

Snapp

Verified
MobilitySnapp Group ›Index constituentFlagship dossier
Entity IDIR-CO-002
SectorMobility
Founded2014
HQTehran
VerificationVerified
Last reviewed2026-08-01

Iran's leading ride-hailing platform, founded 2014.

Tehran Index tracks this company as part of a source-linked research record on Iran’s technology economy. Access opens to a limited first cohort. Register for access, or browse the registry.

Decision snapshot
Total trips
7,960,133,547 ride-hailing trips cumulative reporting series 2018-19-2018-2026, across 751 cities and towns
2018-2026Company disclosed
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27
Ride-hailing market share
89.9% average by trip count (2025-26); peaked at 92.4% in Esfand, the year’s final month
2025-26Company disclosed
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27
User accounts
90,265,313 registered (+8.73M in the year, +10.71%)
endCompany disclosed
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27
Group headcount
8,728 across 12 operating units
2025-26Company disclosed
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27
Super-app opens
8,297,915,624 (avg ~22.7M/day, down ~3% YoY)
2025-26Company disclosed
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27
Ownership
Operates under Iran Internet Group (IIG); MTN an IIG shareholder since 2016; stakes undisclosed
OngoingThird-party reported
Wamda; ITWeb ↗ · retrieved 2026-07-10
Snapp Pro subscribers
1,510,000 active subscribers across 29 cities
2025-26Company disclosed
Snapp Group FY1404 annual report · retrieved 2026-07-27
Operating resilience
Grew registered accounts +10.7% YoY despite two extended nationwide service disruptions in 2025 and a January 2026 internet outage that cut super-app requests ~80% on its worst days
2025-26Company disclosed
Snapp Group FY1404 annual report · retrieved 2026-07-27
Active users (super-app)
47,999,098 active accounts in the year. Accounts, not people: the report itself notes one person can hold several accounts. Ride-hailing alone: 37,874,564 active passenger accounts
2025-26Company disclosed
Snapp Group FY1404 annual report ↗ · retrieved 2026-08-06
Driver accounts (ride-hailing)
8,592,169 registered driver accounts; 3,919,028 active in the year. Accounts, not people, per the report's own convention
2025-26Company disclosed
Snapp Group FY1404 annual report ↗ · retrieved 2026-08-06

Every field carries an explicit evidence state and its source. Self-reported figures are labelled as such; nothing is presented with more certainty than its source supports.

Operating metrics, period-stamped
Record daily trips (ride+delivery combined)2024-25Company disclosed
5,896,797 in one day (ride + delivery services)
Snapp Annual Report FY1403 ↗ · retrieved 2026-07-10
Headcount by unit2024-25Company disclosed
Khodro 2,581 · Food 2,271 · Market 1,640 · Box 504 · Pay 435 · Shop 409 · Kitchen 331 · Trip 300 · HQ 123 · Doctor 86 · Supply 79 · Store 25
Snapp Group HR Annual Report FY1403 ↗ · retrieved 2026-07-10
Snapp Pro subscribers2024-25Company disclosed
710,000 across 29 cities
Snapp Annual Report FY1403 ↗ · retrieved 2026-07-10
CSR spend2024-25Company disclosed
200.1B toman, including 182.9B toman of driver commission exemptions
Snapp Annual Report FY1403 ↗ · retrieved 2026-07-10
Trips (all services)2024-25Company disclosed
1,513,844,390 rides across 424 cities (+10.01% YoY)
Snapp FY1403 annual report ↗ · retrieved 2026-07-11FY1402 comparable not stated directly in the blog summary (only the growth rate); prior-year absolute NOT back-calculated per house rule.
Accounts & engagement2024-25Company disclosed
81,537,368 cumulative registered accounts (9.17M added, +12.67%) · 8.57B super-app opens
Snapp FY1403 annual report ↗ · retrieved 2026-07-11Cumulative accounts, not active users, definition matters.
Ride-hailing market share2024-25 → mid-2025Company disclosed
88.7% average (2024-25, company-stated) · >90% reported mid-2025 amid GPS signal disruptions, with revenue ~-7% vs earlier months
Snapp FY1403 report; Zoomit (2025-08) citing Snapp data ↗ · retrieved 2026-07-11Company-stated shares; the mid-2025 datapoint is Snapp data via Zoomit (third-party carried).
Group headcount2023-24Company disclosed
7,526 employees
Snapp FY1402 annual report ↗ · retrieved 2026-07-11FY1403 headcount not stated in the blog summary; full FY1402 PDF (150+pp) held for per-unit extraction.
Record daily trips (ride-hailing only)2025-26Company disclosed
5,393,042 trips on 19 Nov 2025 (28 Aban 2025-26), Snapp's all-time ride-hailing record
Snapp Group FY1404 annual report · retrieved 2026-07-27Not directly comparable to the ride+delivery combined FY1403 figure above; this is the ride-hailing service line item alone.
Record monthly trips (ride-hailing)2025-26Company disclosed
143,873,707 trips in Ordibehesht
Snapp Group FY1404 annual report · retrieved 2026-07-27
Snapp Pay wallet adoption2025-26Company disclosed
+2,609% YoY growth in users transacting via the Snapp Pay wallet
Snapp Group FY1404 annual report · retrieved 2026-07-27Vertical-integration signal: Snapp states its own services (transport, food, etc.), not third-party retail, take the largest share of Snapp Pay's 4-instalment credit orders, 62%+ of organisational credit usage is transport alone.
Online-retail penetration, Iran vs world2024-25-2025-26Company disclosed
Iran ~7 to 9% vs global average 19 to 25% (China 45 to 50%, UK/South Korea 25 to 30%)
Snapp Group FY1404 annual report, market-research team (citing emarketer.com, nielseniq.com, mckinsey.com, euromonitor.com, statista.com, Insider Intelligence) · retrieved 2026-07-27Greenfield benchmark chart, self-published by Snapp; underlying comparators are third-party but the framing/curation is Snapp's own.
Service-disruption impact2025-26Company disclosed
Ride-hailing urban trips down up to 42% during a 12-day nationwide disruption and 25-60% in the first week of a 39-day disruption; Snapp Shop daily orders down up to 80% and 60% respectively; SnappPay daily 4-instalment orders down ~54%; a nationwide internet outage (January 2026) cut super-app requests ~80%
Snapp Group FY1404 annual report · retrieved 2026-07-27Reported by Snapp as operational/business-continuity data across all nine subsidiaries; framed neutrally in the source report. Perimeter edit 2026-08-06: disruption periods described operationally; conflict naming and Persian month removed (P0.1, external audit).
Driver economics (ride-hailing)2025-26Company disclosed
High-trip driver cohort avg monthly income 51,974,386 toman (+25% YoY) · low-trip cohort 17,600,622 toman (+20% YoY)
Snapp Group FY1404 annual report · retrieved 2026-07-27
Support & service quality (ride-hailing)2025-26Company disclosed
35,345,533 total support calls · 23,030,000 tickets · 4.5/5 satisfaction · 0.5% complaint rate
Snapp Group FY1404 annual report · retrieved 2026-07-27
Business model & group
Business modelDurableCompany disclosed
Super-app group, ride-hailing origin (2014): consumer services span ride-hailing (Snapp Khodro), food delivery (Snapp Food), grocery/instalment retail (Snapp Market), logistics (Snapp Box), fintech/BNPL (Snapp Pay), insurance (Snapp Bimeh), travel/OTA (Snapp Trip), e-commerce (Snapp Shop) and telehealth (Snapp Doctor), all consumed through one super-app account layer
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27The group is counted differently in its own two reports: nine consumer-facing service lines here, against twelve legal and operating units in the HR report (which separates Snapp Kitchen, Snapp Supply, Snapp Store and the group central team). Both countings are stated rather than reconciled.
Group service historyDurableCompany disclosed
2014 Taxi-Yab launches → rebrands Snapp 2015-16; Zoodfood joins group → Snapp Box, Snapp Food (renamed), Snapp Trip launch 2017-18 → super-app pivot + Snapp Market, Snapp Express launch 2018-19 → Snapp Fintech + Snapp Doctor launch 2019-20 (Fintech renamed Snapp Pay 2021-22) → Snapp Shop launches 2020-21
Snapp Group FY1404 annual report · retrieved 2026-07-27
Snapp Food scale2025-26Company disclosed
37.7M total accounts / 9.2M active · 262 cities · food 67.5% of order mix (rest grocery/flowers/other via the Food app) · 98% on-time delivery
Snapp Group FY1404 annual report · retrieved 2026-07-27
Snapp Market scale2025-26Company disclosed
34.9M total accounts / 5.5M active · 4,447 active partner stores (1,384 added in the year) · AI shopping-list assistant and store-management software ("Nama") launched in 2025-26
Snapp Group FY1404 annual report · retrieved 2026-07-27
Snapp Box scale (logistics)2025-26Company disclosed
38.8M total accounts / 9.6M active · 174.1M annual trips (+16.4% YoY) · 868.7M km driven · organisational/B2B customers are 33.6% of accounts but 83% of all trips, logistics revenue is heavily B2B-weighted
Snapp Group FY1404 annual report · retrieved 2026-07-27
Snapp Pay scale (fintech/BNPL)2025-26Company disclosed
13.5M registered users / 3.5M monthly active · 22,165-strong merchant network (13,670 in-person branches + 8,495 online stores) · bank-credit volume +79% YoY, 4-instalment order value +103% YoY
Snapp Group FY1404 annual report · retrieved 2026-07-27
Snapp Pay, vertical integration2025-26Company disclosed
The group's own services, not third-party retailers, take the largest share of 4-instalment credit orders: transport 62.1% · Snapp Food 24.2% · Snapp Pay-network stores 5% · Snapp Market 4.9% · Snapp Shop 1.7% · Snapp Pro 1.3% · Snapp Doctor 0.5% · other 0.3%, Snapp's BNPL arm primarily finances spending inside its own ecosystem
Snapp Group FY1404 annual report · retrieved 2026-07-27
Snapp Trip scale (OTA/travel)2025-26Company disclosed
5.8M active accounts (+17% YoY) · 1M+ hotel room-nights booked · international flight market share +42% YoY, domestic +30% · villa/lodging bookings +663% YoY, tour bookings +172% YoY
Snapp Group FY1404 annual report · retrieved 2026-07-27
Snapp Doctor scale (telehealth)2025-26Company disclosed
19.8M total accounts / 1.06M active in the consultation service · 7,509 registered doctors/specialists/psychologists · online medical/psych consultation requests +111.8% YoY
Snapp Group FY1404 annual report · retrieved 2026-07-27
Iran vs world, online penetration benchmarks2024-26Third-party reported
Snapp's own market-research team: online retail penetration Iran 7 to 9% vs global avg 19 to 25% (China 45 to 50%) · online medical services Iran ~15% (parity with Turkey) vs global avg ~20% (USA ~25%) · online travel context: USA ~85%, China ~70%, Turkey ~70%
Snapp Group FY1404 annual report, citing emarketer.com / nielseniq.com / mckinsey.com / statista.com / euromonitor.com · retrieved 2026-07-27
Leadership
Co-foundersDurableCompany disclosed
Eyad Al-Qassar (إياد القصار) and Mahmoud Fouz (محمود فوز), 2014, corrects an earlier internal record spelling ("Eyad Alghafarri"); this is the spelling per the 2025-26 annual report's own signature block
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27
Snapp (ride-hailing) CEOSince April 2020Third-party reported
Mohammad Khalaj Ghasem Abadi, Managing Director (مدیرعامل) & Board Member since April 2020, succeeding Zhoubin Alaghband; immediately prior held "Consultant of CEO, Snapp Group" (Oct 2018-Jun 2020), independently confirms a different CEO held the role through mid-2020, consistent with Alaghband. Also: Vice Chairman, Board of Snapp!; Board Member, Snappbox (Apr 2020-present); Board Member, TAPCell (Oct 2019-Sep 2021)
LinkedIn (self-reported, verified profile); corroborated by Digiato/Click.ir/ICTNA/Peivast/Way2Pay (Jun-Jul 2020 press) ↗ · retrieved 2026-07-27
Group holding CEOCurrentThird-party reported
LinkedIn lead (single-source, not press-corroborated): Mohammadreza Karimi lists "Managing Director, Snapp Group" since Jun 2022, group-holding-level title, distinct from Khalaj Ghasem Abadi's opco-level role. Treat as a lead, not a confirmed holder, until corroborated by a second source
LinkedIn (self-reported, single source) · retrieved 2026-07-27Holding versus operating-company leadership distinction is not documented.
Opco CEO, registry confirmedRegistry snippets, 2026-07-11Official record
Mohammad Khalaj Ghasem Abadi is the registered managing director and vice chairman of the ride-hailing operating company ایده گزین ارتباطات روماک (NID 14004334449), appointed by board decision of 1403/12/11 and published in the gazette of 1404/02/24, on an unlimited term and from outside the shareholders. Abdollah Bolbolvand, who also appears against the entity, was the original registrant and first managing director from incorporation in 2014; he preceded rather than replaced the current holder. Intervening holders on record: Mahmoud Fouz (interim) and Shahram Shahkar, who was publicly presented as CEO during a period when he was not the gazette-registered MD.
Official gazette 1404/02/24 (board decision 1403/12/11), via registry · retrieved 2026-08-01CONFLICT CLOSED 2026-08-01. The conflicting state stood from 2026-07-11 to 2026-08-01 and was correct to hold: the registry listing shows cumulative management history rather than only the current configuration, which is what made two names look like a live dispute. Resolved by dating the appointments rather than by choosing a name.
Predecessor CEOTo June 2020Third-party reported
Zhoubin Alaghband (ژوبین علاقه‌بند), CEO preceding Khalaj Ghasem Abadi; departed June 2020
Peivast, ICTNA (Persian tech press, Jun 2020) · retrieved 2026-07-27
Board representationTo 2020Third-party reported
Prior to his 2020 CEO appointment, Khalaj Ghasem Abadi served on Snapp's board, press coverage links this to Irancell (MCI/MTN Iran JV), a Snapp Group shareholder, consistent with MTN's reported 43% stake in Snapp
Digiato (Persian tech press, Jun 2020) · retrieved 2026-07-27
Subsidiary leadersLinkedIn-statedThird-party reported
Resolved on their own company records and carried here for reference: Snapp Food, Saeed Lotfi (CEO); Snapptrip, Sahar Shishegar (CEO); Snapp Market, Pouya Rastegar (CEO). Still single-source LinkedIn leads, not confirmed holders: Snapp Supply, Erfan Ghafarian (CEO, also CBDO at Snapp Food). None of these names appear in the 2025-26 annual report, which names no executives beyond the founders.
Individual subsidiary records (see each company page); LinkedIn self-reported profiles for the unconfirmed lead · retrieved 2026-08-01Superseded 2026-08-01. This record previously named Ramin Layeghi as Snapp Market Co-CEO and a truncated "Saba" as Snapptrip CEO, both of which contradicted the resolved values on the Snapp Market and Snapptrip records, the group page and the subsidiary pages disagreed with each other. Layeghi is retained on the Snapp Market record as the prior holder; the Snapptrip lead did not survive verification.
Corporate family
Snapp Group
Snapp MarketE-commerceSnappBimeFintechSnappBoxLogisticsSnappDoctorHealthtechSnappFoodFoodTechSnappPayFintechSnapptripTravel

Tracked entities in the same corporate family. Ownership percentages appear in Ownership & capital only when disclosed.

Ownership & capital
Series A2016-10Third-party reported
€20M (~$22M) via Iran Internet Group, MTN-backed
Wamda ↗ · retrieved 2026-07-10
Shareholder structureAs reported Aug 2020; current stake not re-confirmedThird-party reported
MTN Group held 43% of Snapp (per MTN CFO Ralph Mupita); Snapp operates under Iran Internet Group (IIG), an MTN-linked holding vehicle, individual founder/other-shareholder stakes not publicly disclosed
Bloomberg via IOL.co.za, 10 Aug 2020 · retrieved 2026-07-27
MTN divestment considerationReported Aug 2020Third-party reported
MTN Group stated it was considering selling its Snapp stake as part of a phased Middle East exit (alongside its 49% Irancell stake), citing Snapp as non-core; no completed sale has been publicly confirmed since
Bloomberg via IOL.co.za, 10 Aug 2020 · retrieved 2026-07-27
Legal entity map (registry)Registry, snippet capture 2026-07-11Official record
Ride-hailing opco: Idea Gozin Ertebatat-e Romak (registered capital ~12,097B rial; 15 management members) · Snapp Food: Modern Samaneh Ghazarasan Atlas (945B; holds the Zoodfood e-namad since 2018-19) · likely Snapp Market: Idea Gozin Kalaye Atlas Tejarat (762B) · Snapp Box e-namad held by Atlas Negar Aftab Gostar
Official corporate registry records (indexed capture) · retrieved 2026-07-11Indexed capture; per-entity boards and capital histories pending direct registry retrieval.
Group lineage (IIG)HistoricalThird-party reported
Iran Internet Group (IIG) previously operated Bamilo.com (e-commerce marketplace, since discontinued) alongside Zoodfood.com, which joined Snapp Group in 2015 and was renamed Snapp Food in 2017
Snapp Group FY1404 annual report; contemporaneous IIG reporting · retrieved 2026-07-27
Competitive set
Competitive setCurrentTI derived
Tapsi (ride-hailing) · AloPeyk (on-demand delivery) · Okala (grocery q-commerce) · Digikala Group / Digikala Shop (e-commerce, instalment retail, group rival) · Basalam (social marketplace)
Tehran Index registry mapping · retrieved 2026-07-27Derived from the tracked-entity registry, not a market study.
Evidence timeline, how this record was built
2026-07-11Registry documentCorporate registry records, Digipay, Alibaba, Divar/Hezardastan, Snapp7 records
Date pendingAnnual reportSnapp Annual Report FY1403 ↗8 records
Date pendingAnnual reportSnapp Group HR Annual Report FY1403 ↗2 records
Date pendingAnnual reportSnapp Group annual report FY1403 ↗10 records

Primary sources catalogued in the Evidence Library; extracted claims appear above as period-stamped facts, never as current news.

What we don't know
Audited financialsNot disclosed
Private; consolidated under IIG. Only exec-stated operating figures exist.
Ownership stakesNot disclosed
IIG/MTN percentages have never been published.
GMV / revenueNot disclosed
Bookings estimates exist only as labelled Tehran Index modeling in the Hidden Unicorns analysis.

Stated gaps are part of the record: in an opaque market, knowing what is NOT publicly established is as decision-relevant as what is.

Source ledger, every field, its evidence
Total tripsCompany disclosed2018-2026
7,960,133,547 ride-hailing trips cumulative reporting series 2018-19-2018-2026, across 751 cities and towns
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27retrieved 2026-07-27
Ride-hailing market shareCompany disclosed2025-26
89.9% average by trip count (2025-26); peaked at 92.4% in Esfand, the year’s final month
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27retrieved 2026-07-27
User accountsCompany disclosedend
90,265,313 registered (+8.73M in the year, +10.71%)
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27retrieved 2026-07-27
Group headcountCompany disclosed2025-26
8,728 across 12 operating units
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27retrieved 2026-07-27
Super-app opensCompany disclosed2025-26
8,297,915,624 (avg ~22.7M/day, down ~3% YoY)
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27retrieved 2026-07-27
OwnershipThird-party reportedOngoing
Operates under Iran Internet Group (IIG); MTN an IIG shareholder since 2016; stakes undisclosed
Wamda; ITWeb ↗ · retrieved 2026-07-10retrieved 2026-07-10
Snapp Pro subscribersCompany disclosed2025-26
1,510,000 active subscribers across 29 cities
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Operating resilienceCompany disclosed2025-26
Grew registered accounts +10.7% YoY despite two extended nationwide service disruptions in 2025 and a January 2026 internet outage that cut super-app requests ~80% on its worst days
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Active users (super-app)Company disclosed2025-26
47,999,098 active accounts in the year. Accounts, not people: the report itself notes one person can hold several accounts. Ride-hailing alone: 37,874,564 active passenger accounts
Snapp Group FY1404 annual report ↗ · retrieved 2026-08-06retrieved 2026-08-06
Driver accounts (ride-hailing)Company disclosed2025-26
8,592,169 registered driver accounts; 3,919,028 active in the year. Accounts, not people, per the report's own convention
Snapp Group FY1404 annual report ↗ · retrieved 2026-08-06retrieved 2026-08-06
Record daily trips (ride+delivery combined)Company disclosed2024-25
5,896,797 in one day (ride + delivery services)
Snapp Annual Report FY1403 ↗ · retrieved 2026-07-10retrieved 2026-07-10
Headcount by unitCompany disclosed2024-25
Khodro 2,581 · Food 2,271 · Market 1,640 · Box 504 · Pay 435 · Shop 409 · Kitchen 331 · Trip 300 · HQ 123 · Doctor 86 · Supply 79 · Store 25
Snapp Group HR Annual Report FY1403 ↗ · retrieved 2026-07-10retrieved 2026-07-10
Snapp Pro subscribersCompany disclosed2024-25
710,000 across 29 cities
Snapp Annual Report FY1403 ↗ · retrieved 2026-07-10retrieved 2026-07-10
CSR spendCompany disclosed2024-25
200.1B toman, including 182.9B toman of driver commission exemptions
Snapp Annual Report FY1403 ↗ · retrieved 2026-07-10retrieved 2026-07-10
Trips (all services)Company disclosed2024-25
1,513,844,390 rides across 424 cities (+10.01% YoY)
Snapp FY1403 annual report ↗ · retrieved 2026-07-11retrieved 2026-07-11
Accounts & engagementCompany disclosed2024-25
81,537,368 cumulative registered accounts (9.17M added, +12.67%) · 8.57B super-app opens
Snapp FY1403 annual report ↗ · retrieved 2026-07-11retrieved 2026-07-11
Ride-hailing market shareCompany disclosed2024-25 → mid-2025
88.7% average (2024-25, company-stated) · >90% reported mid-2025 amid GPS signal disruptions, with revenue ~-7% vs earlier months
Snapp FY1403 report; Zoomit (2025-08) citing Snapp data ↗ · retrieved 2026-07-11retrieved 2026-07-11
Group headcountCompany disclosed2023-24
7,526 employees
Snapp FY1402 annual report ↗ · retrieved 2026-07-11retrieved 2026-07-11
Business modelCompany disclosedDurable
Super-app group, ride-hailing origin (2014): consumer services span ride-hailing (Snapp Khodro), food delivery (Snapp Food), grocery/instalment retail (Snapp Market), logistics (Snapp Box), fintech/BNPL (Snapp Pay), insurance (Snapp Bimeh), travel/OTA (Snapp Trip), e-commerce (Snapp Shop) and telehealth (Snapp Doctor), all consumed through one super-app account layer
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27retrieved 2026-07-27
Group service historyCompany disclosedDurable
2014 Taxi-Yab launches → rebrands Snapp 2015-16; Zoodfood joins group → Snapp Box, Snapp Food (renamed), Snapp Trip launch 2017-18 → super-app pivot + Snapp Market, Snapp Express launch 2018-19 → Snapp Fintech + Snapp Doctor launch 2019-20 (Fintech renamed Snapp Pay 2021-22) → Snapp Shop launches 2020-21
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Record daily trips (ride-hailing only)Company disclosed2025-26
5,393,042 trips on 19 Nov 2025 (28 Aban 2025-26), Snapp's all-time ride-hailing record
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Record monthly trips (ride-hailing)Company disclosed2025-26
143,873,707 trips in Ordibehesht
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Snapp Food scaleCompany disclosed2025-26
37.7M total accounts / 9.2M active · 262 cities · food 67.5% of order mix (rest grocery/flowers/other via the Food app) · 98% on-time delivery
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Snapp Market scaleCompany disclosed2025-26
34.9M total accounts / 5.5M active · 4,447 active partner stores (1,384 added in the year) · AI shopping-list assistant and store-management software ("Nama") launched in 2025-26
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Snapp Pay wallet adoptionCompany disclosed2025-26
+2,609% YoY growth in users transacting via the Snapp Pay wallet
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Online-retail penetration, Iran vs worldCompany disclosed2024-25-2025-26
Iran ~7 to 9% vs global average 19 to 25% (China 45 to 50%, UK/South Korea 25 to 30%)
Snapp Group FY1404 annual report, market-research team (citing emarketer.com, nielseniq.com, mckinsey.com, euromonitor.com, statista.com, Insider Intelligence) · retrieved 2026-07-27retrieved 2026-07-27
Snapp Box scale (logistics)Company disclosed2025-26
38.8M total accounts / 9.6M active · 174.1M annual trips (+16.4% YoY) · 868.7M km driven · organisational/B2B customers are 33.6% of accounts but 83% of all trips, logistics revenue is heavily B2B-weighted
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Service-disruption impactCompany disclosed2025-26
Ride-hailing urban trips down up to 42% during a 12-day nationwide disruption and 25-60% in the first week of a 39-day disruption; Snapp Shop daily orders down up to 80% and 60% respectively; SnappPay daily 4-instalment orders down ~54%; a nationwide internet outage (January 2026) cut super-app requests ~80%
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Snapp Pay scale (fintech/BNPL)Company disclosed2025-26
13.5M registered users / 3.5M monthly active · 22,165-strong merchant network (13,670 in-person branches + 8,495 online stores) · bank-credit volume +79% YoY, 4-instalment order value +103% YoY
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Snapp Pay, vertical integrationCompany disclosed2025-26
The group's own services, not third-party retailers, take the largest share of 4-instalment credit orders: transport 62.1% · Snapp Food 24.2% · Snapp Pay-network stores 5% · Snapp Market 4.9% · Snapp Shop 1.7% · Snapp Pro 1.3% · Snapp Doctor 0.5% · other 0.3%, Snapp's BNPL arm primarily finances spending inside its own ecosystem
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Driver economics (ride-hailing)Company disclosed2025-26
High-trip driver cohort avg monthly income 51,974,386 toman (+25% YoY) · low-trip cohort 17,600,622 toman (+20% YoY)
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Support & service quality (ride-hailing)Company disclosed2025-26
35,345,533 total support calls · 23,030,000 tickets · 4.5/5 satisfaction · 0.5% complaint rate
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Snapp Trip scale (OTA/travel)Company disclosed2025-26
5.8M active accounts (+17% YoY) · 1M+ hotel room-nights booked · international flight market share +42% YoY, domestic +30% · villa/lodging bookings +663% YoY, tour bookings +172% YoY
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Snapp Doctor scale (telehealth)Company disclosed2025-26
19.8M total accounts / 1.06M active in the consultation service · 7,509 registered doctors/specialists/psychologists · online medical/psych consultation requests +111.8% YoY
Snapp Group FY1404 annual report · retrieved 2026-07-27retrieved 2026-07-27
Iran vs world, online penetration benchmarksThird-party reported2024-26
Snapp's own market-research team: online retail penetration Iran 7 to 9% vs global avg 19 to 25% (China 45 to 50%) · online medical services Iran ~15% (parity with Turkey) vs global avg ~20% (USA ~25%) · online travel context: USA ~85%, China ~70%, Turkey ~70%
Snapp Group FY1404 annual report, citing emarketer.com / nielseniq.com / mckinsey.com / statista.com / euromonitor.com · retrieved 2026-07-27retrieved 2026-07-27
Co-foundersCompany disclosedDurable
Eyad Al-Qassar (إياد القصار) and Mahmoud Fouz (محمود فوز), 2014, corrects an earlier internal record spelling ("Eyad Alghafarri"); this is the spelling per the 2025-26 annual report's own signature block
Snapp Group FY1404 annual report ↗ · retrieved 2026-07-27retrieved 2026-07-27
Snapp (ride-hailing) CEOThird-party reportedSince April 2020
Mohammad Khalaj Ghasem Abadi, Managing Director (مدیرعامل) & Board Member since April 2020, succeeding Zhoubin Alaghband; immediately prior held "Consultant of CEO, Snapp Group" (Oct 2018-Jun 2020), independently confirms a different CEO held the role through mid-2020, consistent with Alaghband. Also: Vice Chairman, Board of Snapp!; Board Member, Snappbox (Apr 2020-present); Board Member, TAPCell (Oct 2019-Sep 2021)
LinkedIn (self-reported, verified profile); corroborated by Digiato/Click.ir/ICTNA/Peivast/Way2Pay (Jun-Jul 2020 press) ↗ · retrieved 2026-07-27retrieved 2026-07-27
Group holding CEOThird-party reportedCurrent
LinkedIn lead (single-source, not press-corroborated): Mohammadreza Karimi lists "Managing Director, Snapp Group" since Jun 2022, group-holding-level title, distinct from Khalaj Ghasem Abadi's opco-level role. Treat as a lead, not a confirmed holder, until corroborated by a second source
LinkedIn (self-reported, single source) · retrieved 2026-07-27retrieved 2026-07-27
Opco CEO, registry confirmedOfficial recordRegistry snippets, 2026-07-11
Mohammad Khalaj Ghasem Abadi is the registered managing director and vice chairman of the ride-hailing operating company ایده گزین ارتباطات روماک (NID 14004334449), appointed by board decision of 1403/12/11 and published in the gazette of 1404/02/24, on an unlimited term and from outside the shareholders. Abdollah Bolbolvand, who also appears against the entity, was the original registrant and first managing director from incorporation in 2014; he preceded rather than replaced the current holder. Intervening holders on record: Mahmoud Fouz (interim) and Shahram Shahkar, who was publicly presented as CEO during a period when he was not the gazette-registered MD.
Official gazette 1404/02/24 (board decision 1403/12/11), via registry · retrieved 2026-08-01retrieved 2026-08-01
Predecessor CEOThird-party reportedTo June 2020
Zhoubin Alaghband (ژوبین علاقه‌بند), CEO preceding Khalaj Ghasem Abadi; departed June 2020
Peivast, ICTNA (Persian tech press, Jun 2020) · retrieved 2026-07-27retrieved 2026-07-27
Board representationThird-party reportedTo 2020
Prior to his 2020 CEO appointment, Khalaj Ghasem Abadi served on Snapp's board, press coverage links this to Irancell (MCI/MTN Iran JV), a Snapp Group shareholder, consistent with MTN's reported 43% stake in Snapp
Digiato (Persian tech press, Jun 2020) · retrieved 2026-07-27retrieved 2026-07-27
Subsidiary leadersThird-party reportedLinkedIn-stated
Resolved on their own company records and carried here for reference: Snapp Food, Saeed Lotfi (CEO); Snapptrip, Sahar Shishegar (CEO); Snapp Market, Pouya Rastegar (CEO). Still single-source LinkedIn leads, not confirmed holders: Snapp Supply, Erfan Ghafarian (CEO, also CBDO at Snapp Food). None of these names appear in the 2025-26 annual report, which names no executives beyond the founders.
Individual subsidiary records (see each company page); LinkedIn self-reported profiles for the unconfirmed lead · retrieved 2026-08-01retrieved 2026-08-01
Series AThird-party reported2016-10
€20M (~$22M) via Iran Internet Group, MTN-backed
Wamda ↗ · retrieved 2026-07-10retrieved 2026-07-10
Shareholder structureThird-party reportedAs reported Aug 2020; current stake not re-confirmed
MTN Group held 43% of Snapp (per MTN CFO Ralph Mupita); Snapp operates under Iran Internet Group (IIG), an MTN-linked holding vehicle, individual founder/other-shareholder stakes not publicly disclosed
Bloomberg via IOL.co.za, 10 Aug 2020 · retrieved 2026-07-27retrieved 2026-07-27
MTN divestment considerationThird-party reportedReported Aug 2020
MTN Group stated it was considering selling its Snapp stake as part of a phased Middle East exit (alongside its 49% Irancell stake), citing Snapp as non-core; no completed sale has been publicly confirmed since
Bloomberg via IOL.co.za, 10 Aug 2020 · retrieved 2026-07-27retrieved 2026-07-27
Legal entity map (registry)Official recordRegistry, snippet capture 2026-07-11
Ride-hailing opco: Idea Gozin Ertebatat-e Romak (registered capital ~12,097B rial; 15 management members) · Snapp Food: Modern Samaneh Ghazarasan Atlas (945B; holds the Zoodfood e-namad since 2018-19) · likely Snapp Market: Idea Gozin Kalaye Atlas Tejarat (762B) · Snapp Box e-namad held by Atlas Negar Aftab Gostar
Official corporate registry records (indexed capture) · retrieved 2026-07-11retrieved 2026-07-11
Group lineage (IIG)Third-party reportedHistorical
Iran Internet Group (IIG) previously operated Bamilo.com (e-commerce marketplace, since discontinued) alongside Zoodfood.com, which joined Snapp Group in 2015 and was renamed Snapp Food in 2017
Snapp Group FY1404 annual report; contemporaneous IIG reporting · retrieved 2026-07-27retrieved 2026-07-27
Competitive setTI derivedCurrent
Tapsi (ride-hailing) · AloPeyk (on-demand delivery) · Okala (grocery q-commerce) · Digikala Group / Digikala Shop (e-commerce, instalment retail, group rival) · Basalam (social marketplace)
Tehran Index registry mapping · retrieved 2026-07-27retrieved 2026-07-27

Last full review: 2026-08-01 · Tehran Index research desk · corrections: desk@tehranindex.com

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Registered entity
Legal entityIde Gozin Ertebatat Romak
Entity typeoperating
StatusActive · LLC
Registered1393/06/01 (2014-08-23)
Registered capital12.1 trillion IRR
Board & shareholdersMahmoud Fouz (Chairman, ID 104158307348); Mohammad Khalaj Ghasem Abadi (Vice Chairman & Managing Director, NID 0069627800); Kasra Sadeghizadeh (board member, NID 0451624807); Jalal Qaraei (board member, NID 1375845829). Authorised signatory outside the board and partnership: Martin Rohland (ID 149408530512).

Registered capital is the share capital recorded in the official gazette. Increases are real corporate events, but they are commonly funded from retained earnings or converted receivables and are also driven by inflation and regulatory minimums. It is not a valuation, and Tehran Index does not present it as one.

Official contact
Registered addressPlot 2, 12th Floor, Shahid Falahi St, Shahid Kaveh Parzin Baghdadi St, Zaferanieh, Tajrish, Shemiranat, Tehran Province, Iran
Postal code1987914329
Phone+98 21 91039000 (driver support); +98 21 91079550 (passenger support)
Emailinfo@snapp.ir
Instagram@snapp_team
Evidence & verification
Verification tierVerified, registry / official source
Primary evidencesnapp.ir
Registry identifiersWithheld for compliance

Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →

Quick facts
Tehran, Iran
Founded 2014
snapp.ir/LinkedIn
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