Azki
Entity IDIR-CO-042
SectorFintech
Founded2018
HQTehran
VerificationReported
Last reviewed2026-08-01
Online insurance comparison and purchase platform
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Decision snapshot
Founded
2018, per Max Holding's own portfolio page.
UnresolvedThird-party reported
Max Holding portfolio (maxholding.co) ↗ · retrieved 2026-07-27
Market position
Iran's leading online insurance comparison/purchase platform, over 80% share of the online insurance-services market
Trailing 12 months, as of sourceThird-party reported
way2pay.ir (Max Holding feature) ↗ · retrieved 2026-07-27
Policy volume
500,000+ policies issued, sourced from 20 insurance providers
Trailing 12 months, as of sourceThird-party reported
way2pay.ir (Max Holding feature) ↗ · retrieved 2026-07-27
Parent / group
Portfolio company of Max Holding (VC holding company, est. 2019 to 20), founded by the same person who founded Azki
CurrentThird-party reported
way2pay.ir; maxholding.co portfolio listing ↗ · retrieved 2026-07-27
Every field carries an explicit evidence state and its source. Self-reported figures are labelled as such; nothing is presented with more certainty than its source supports.
Business model & group
Group / sibling brandsCurrentThird-party reported
AzkiVam (consumer lending), Azki Sarmayeh (investment-fund comparison), Azki Service (vehicle maintenance), sibling brands in the same Azki/Max Holding ecosystem; tracked as separate entities in TI's registry (slugs: azkivam, azki-sarmayeh)
Leadership
Founders and CEO, Max Holding source adds two names, deepens the Sany tensionCurrentThird-party reported
Max Holding, Azki's VC investor (not a controlling parent, per this registry's existing reclassification), lists three official founders on its own portfolio page: Armin Mohammadhosseini, Hamed Valipouri, and Aidin Mohammadhosseini. The same page dates Azki's founding to Persian year 2018 and describes a roughly-2017-18 (2017/18) merger with Bimito, another online insurance provider, putting Azki's online-insurance market share at over 80%, consistent with an existing fact here. Tim (Teym) Latif is named and quoted on Azki's own blog as "مدیرعامل ازکی" (Azki's CEO) and is also CEO of Max Holding itself; he does not appear on the founders list, consistent with a professional CEO brought in rather than a founder, though it leaves open whether "Azki's CEO" there refers to the operating business or to Max Holding's oversight of it as investor. Hamed Valipouri's own LinkedIn separately states CEO of "Azki.com & Bimito.com," which now reads as an operating title alongside his founder credit rather than a competing claim. Independent reporting (Mehr News, two articles; Tehran Times) named Yashar Z. Sany (Yashar Zhalehdoust) as Azki.com's co-founder and CEO from 2017 before he left for Microsoft; he is absent from Max Holding's founders list entirely, an unreconciled gap, not a resolved contradiction.
Corporate family
AdilarHR TechAzki SarmayehFintechAzkiVamFintechBarolineLogisticsChapAghaE-commerceDoctorPayFintechDoctorToHealthtechGMaxAdsMediaKhodro45E-commerceMammut System (msys)Enterprise SWMax DentalHealthtechMax DigitalFintechOtobanE-commerceVaranegarEnterprise SWVira Chemists (Shimidanan Vira)HealthtechYoutopinTravel
Tracked entities in the same corporate family. Ownership percentages appear in Ownership & capital only when disclosed.
Ownership & capital
Reported investorsUnconfirmed timingThird-party reported
Max Holding, Sturgeon Capital (London-based frontier-markets VC), and an unnamed German VC group reported as investors; valuation reportedly grew from ~$6.5M to $50M+
Signals & timeline, Azki mentions
2026-08-23Tapsifood launches in-store BNPL with Tara, Digipay, Bluebank, AzkiVam2026-07-22AzkiVam CEO: Lendtech growth requires transparency, self-regulation, and bank cooperation2026-06-30AzkiVam provided 73000 loans worth 3500 billion toman in 2024-25
From the published signal feed; each record links to its source. All signals →
What we don't know
Revenue / profitabilityNot disclosed
Funding round dates / amountsNot disclosed
Stated gaps are part of the record: in an opaque market, knowing what is NOT publicly established is as decision-relevant as what is.
Source ledger, every field, its evidence
Founded
2018, per Max Holding's own portfolio page.
Max Holding portfolio (maxholding.co) ↗ · retrieved 2026-07-27retrieved 2026-07-27
Market position
Iran's leading online insurance comparison/purchase platform, over 80% share of the online insurance-services market
way2pay.ir (Max Holding feature) ↗ · retrieved 2026-07-27retrieved 2026-07-27
Policy volume
500,000+ policies issued, sourced from 20 insurance providers
way2pay.ir (Max Holding feature) ↗ · retrieved 2026-07-27retrieved 2026-07-27
Parent / group
Portfolio company of Max Holding (VC holding company, est. 2019 to 20), founded by the same person who founded Azki
way2pay.ir; maxholding.co portfolio listing ↗ · retrieved 2026-07-27retrieved 2026-07-27
Founders and CEO, Max Holding source adds two names, deepens the Sany tension
Max Holding, Azki's VC investor (not a controlling parent, per this registry's existing reclassification), lists three official founders on its own portfolio page: Armin Mohammadhosseini, Hamed Valipouri, and Aidin Mohammadhosseini. The same page dates Azki's founding to Persian year 2018 and describes a roughly-2017-18 (2017/18) merger with Bimito, another online insurance provider, putting Azki's online-insurance market share at over 80%, consistent with an existing fact here. Tim (Teym) Latif is named and quoted on Azki's own blog as "مدیرعامل ازکی" (Azki's CEO) and is also CEO of Max Holding itself; he does not appear on the founders list, consistent with a professional CEO brought in rather than a founder, though it leaves open whether "Azki's CEO" there refers to the operating business or to Max Holding's oversight of it as investor. Hamed Valipouri's own LinkedIn separately states CEO of "Azki.com & Bimito.com," which now reads as an operating title alongside his founder credit rather than a competing claim. Independent reporting (Mehr News, two articles; Tehran Times) named Yashar Z. Sany (Yashar Zhalehdoust) as Azki.com's co-founder and CEO from 2017 before he left for Microsoft; he is absent from Max Holding's founders list entirely, an unreconciled gap, not a resolved contradiction.
Max Holding portfolio (maxholding.co), Azki blog, Hamed Valipouri LinkedIn, Mehr News, Tehran Times ↗ · retrieved 2026-07-27retrieved 2026-07-27
Group / sibling brands
AzkiVam (consumer lending), Azki Sarmayeh (investment-fund comparison), Azki Service (vehicle maintenance), sibling brands in the same Azki/Max Holding ecosystem; tracked as separate entities in TI's registry (slugs: azkivam, azki-sarmayeh)
digiato.com; Tracxn ↗ · retrieved 2026-07-27retrieved 2026-07-27
Reported investors
Max Holding, Sturgeon Capital (London-based frontier-markets VC), and an unnamed German VC group reported as investors; valuation reportedly grew from ~$6.5M to $50M+
PitchBook, Tracxn aggregator profiles · retrieved 2026-07-27retrieved 2026-07-27
Last full review: 2026-08-01 · Tehran Index research desk · corrections: desk@tehranindex.com
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Registered entity
Legal entityTejarat Electronic Novin Nar (official online insurance brokerage)
Entity typeoperating
StatusActive
Registered1395/06/17 (2016-09-07)
Registered capital4.5 trillion IRR
Board & shareholders
Hamed ValipouriCEO
Sasan ModelChairman
Javad BahrehVice Chairman
Aras Anarimember
Entity notesOfficial insurance broker (licensed)
Registered capital is the share capital recorded in the official gazette. Increases are real corporate events, but they are commonly funded from retained earnings or converted receivables and are also driven by inflation and regulatory minimums. It is not a valuation, and Tehran Index does not present it as one.
Official contact
Registered addressEkbatan, D1 St, Shakouri Gharbi St, Shahid Beheshti University Campus (Pardis 2), Ground floor, Unit 1, Tehran, Iran
Postal code1393950051
Phone021-91020345
Emailinfo@azki.com
Instagram@azkidotcom
Evidence & verification
Verification tierReported, single public source
Primary evidencewww.azki.com
Registry identifiersWithheld for compliance
Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →
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