Companies›AzkiVam

AzkiVam

Verified
FintechlendtechMAX Holding ›Index constituentFlagship dossier
Entity IDIR-CO-233
SectorFintech
Founded2020
HQTehran
VerificationVerified
Last reviewed2026-08-05

Lendtech/loan platform under Azki/MAX Holding ecosystem

Tehran Index tracks this company as part of a source-linked research record on Iran’s technology economy. Access opens to a limited first cohort. Register for access, or browse the registry.

Decision snapshot
Founded
2020
2020Third-party reported
Way2Pay company profile ↗ · retrieved 2026-07-27
Legal entity
Afra Sarmayeh Digital (افرا سرمایه دیجیتال)
CurrentCompany disclosed
Azkivam blog / Way2Pay ↗ · retrieved 2026-07-27
Parent group
MAX Holding Group, operating under the Azki brand
CurrentCompany disclosed
Way2Pay profile ↗ · retrieved 2026-07-27
Employees
140
CurrentThird-party reported
Way2Pay profile ↗ · retrieved 2026-07-27
Registered capital
1,450,000,000,000 IRR (145 billion toman), increase registered 1404/02/08 (28 April 2025). Registered capital is a nominal legal figure and is not a valuation.
Current registry record (increase registered 2025-26/02/08 = 2025-04-28)Official record
National Company Registry via Rasmio (capital-change table on record page) ↗ · retrieved 2026-08-05

Every field carries an explicit evidence state and its source. Self-reported figures are labelled as such; nothing is presented with more certainty than its source supports.

Operating metrics, period-stamped
Users~2022-23Third-party reported
500K+
Ecomotive.ir (CEO interview) ↗ · retrieved 2026-07-271401 figure; current count is likely higher but unconfirmed
Credit-volume growth~2022-23Third-party reported
16x increase year-over-year
Ecomotive.ir (CEO interview) ↗ · retrieved 2026-07-27Growth rate at time of interview, not a current figure
Industry recognition2024-25Company disclosed
"Best Lendtech of the Year," 2024-25
Azkivam blog ↗ · retrieved 2026-07-27
Business model & group
Core productsCurrentCompany disclosed
BNPL credit purchases, Propi (organizational BNPL), Vadi (B2B lending infrastructure platform), cashback, in-person sales financing
Way2Pay profile ↗ · retrieved 2026-07-27Vadi lets other businesses implement BNPL for their own customers
Business modelCurrentThird-party reported
Lendtech, earns spread on credit products; B2B SaaS (Vadi); merchant commissions
Way2Pay / Azkivam blog ↗ · retrieved 2026-07-27
Key partnershipsCurrentThird-party reported
Blubank, credit up to 75M toman; Bank Mellat, new credit scheme
Way2Pay ↗ · retrieved 2026-07-27Tripartite agreement: MAX Holding + AzkiVam + Blubank
Leadership
CEOCurrentFounder disclosure
Mohammad Mehdi Momeni Renani (محمدمهدی مومنی رنانی)
Instagram / Golden Business Magazine ↗ · retrieved 2026-07-27Co-founder and CEO; BSc Civil Engineering, University of Tabriz
Co-founderCurrentThird-party reported
Mahmoud Mirzaei (محمود میرزایی)
Instagram (Iran Retail Show) ↗ · retrieved 2026-07-27
Ownership & capital
Parent companyCurrentCompany disclosed
MAX Holding Group, via the Azki brand
Way2Pay profile ↗ · retrieved 2026-07-27MAX Holding owns Azki (insurance marketplace); AzkiVam is the lendtech arm, see Azki's own dossier for the wider group structure
Competitive set
DirectCurrentThird-party reported
Digipay (Digikala), Tara, SnappPay (Snapp Group)
Way2Pay profile ↗ · retrieved 2026-07-27BNPL/lendtech space
What we don't know
Not disclosedNot disclosed

Stated gaps are part of the record: in an opaque market, knowing what is NOT publicly established is as decision-relevant as what is.

Source ledger, every field, its evidence
FoundedThird-party reported2020
2020
Way2Pay company profile ↗ · retrieved 2026-07-27retrieved 2026-07-27
Legal entityCompany disclosedCurrent
Afra Sarmayeh Digital (افرا سرمایه دیجیتال)
Azkivam blog / Way2Pay ↗ · retrieved 2026-07-27retrieved 2026-07-27
Parent groupCompany disclosedCurrent
MAX Holding Group, operating under the Azki brand
Way2Pay profile ↗ · retrieved 2026-07-27retrieved 2026-07-27
EmployeesThird-party reportedCurrent
140
Way2Pay profile ↗ · retrieved 2026-07-27retrieved 2026-07-27
Registered capitalOfficial recordCurrent registry record (increase registered 2025-26/02/08 = 2025-04-28)
1,450,000,000,000 IRR (145 billion toman), increase registered 1404/02/08 (28 April 2025). Registered capital is a nominal legal figure and is not a valuation.
National Company Registry via Rasmio (capital-change table on record page) ↗ · retrieved 2026-08-05retrieved 2026-08-05
CEOFounder disclosureCurrent
Mohammad Mehdi Momeni Renani (محمدمهدی مومنی رنانی)
Instagram / Golden Business Magazine ↗ · retrieved 2026-07-27retrieved 2026-07-27
Co-founderThird-party reportedCurrent
Mahmoud Mirzaei (محمود میرزایی)
Instagram (Iran Retail Show) ↗ · retrieved 2026-07-27retrieved 2026-07-27
Core productsCompany disclosedCurrent
BNPL credit purchases, Propi (organizational BNPL), Vadi (B2B lending infrastructure platform), cashback, in-person sales financing
Way2Pay profile ↗ · retrieved 2026-07-27retrieved 2026-07-27
Business modelThird-party reportedCurrent
Lendtech, earns spread on credit products; B2B SaaS (Vadi); merchant commissions
Way2Pay / Azkivam blog ↗ · retrieved 2026-07-27retrieved 2026-07-27
Key partnershipsThird-party reportedCurrent
Blubank, credit up to 75M toman; Bank Mellat, new credit scheme
Way2Pay ↗ · retrieved 2026-07-27retrieved 2026-07-27
UsersThird-party reported~2022-23
500K+
Ecomotive.ir (CEO interview) ↗ · retrieved 2026-07-27retrieved 2026-07-27
Credit-volume growthThird-party reported~2022-23
16x increase year-over-year
Ecomotive.ir (CEO interview) ↗ · retrieved 2026-07-27retrieved 2026-07-27
Industry recognitionCompany disclosed2024-25
"Best Lendtech of the Year," 2024-25
Azkivam blog ↗ · retrieved 2026-07-27retrieved 2026-07-27
DirectThird-party reportedCurrent
Digipay (Digikala), Tara, SnappPay (Snapp Group)
Way2Pay profile ↗ · retrieved 2026-07-27retrieved 2026-07-27
Parent companyCompany disclosedCurrent
MAX Holding Group, via the Azki brand
Way2Pay profile ↗ · retrieved 2026-07-27retrieved 2026-07-27

Last full review: 2026-08-05 · Tehran Index research desk · corrections: desk@tehranindex.com

Work with this record
All AzkiVam signalsEvidence Library

Alerts, company comparisons, and full-history exports are joining the partner workspace. Request access →

Registered entity
Legal entityAfra Sarmaye Digital
Entity typeoperating
StatusActive
Registered1399/12/20 (2021-03-10)
Registered capital1.5 trillion IRR
Board & shareholders
Mohammad Mehdi Momeni RenaniCEO
Sasan Mo'adelChairman · rep. Mekas Sarmaye
Hamed ValipouriVice Chair · rep. Azki insurance brokerage
Mahmoud Mirzaei LonbarMember
Mohammad Gerkani NezhadMember · rep. Mekas Novin Technology
Aras AnariMember
OwnershipAzki / MAX group

Registered capital is the share capital recorded in the official gazette. Increases are real corporate events, but they are commonly funded from retained earnings or converted receivables and are also driven by inflation and regulatory minimums. It is not a valuation, and Tehran Index does not present it as one.

Official contact
Registered addressTehran, Heshmatieh, Marvdasht St., Moallem St., Mega Pars Administrative Complex, 9th Floor
Postal code1639769523
Emailinfo@azkivam.com
Evidence & verification
Verification tierVerified, registry / official source
Primary evidencemaxholding.co
Registry identifiersWithheld for compliance

Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →

Quick facts
Tehran, Iran
Founded 2020
azkivam.com/LinkedIn
Institutional access

This dossier shows the working standard. Institutional access will add a scoped custom dossier or watchlist, the weekly briefing, sourced research requests, coverage reviews, and dataset exports. It is not open yet; the first cohort is being registered now.

Request Access