Total bookings, growth on previous yearYear to 20 March 2023Company disclosed
3.2 times
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08Growth in the number of bookings; the report does not print the booking count itself.
Reviews and ratings recorded in the yearYear to 20 March 2025Company disclosed
391,634
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08
Villas, share of listingsYear to 20 March 2025Company disclosed
38.7 per cent
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08Share of listings by type; apartments are next at 20.5 per cent.
Cities added in the yearYear to 20 March 2025Company disclosed
63
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08
Total usersAt 20 March 2025Company disclosed
More than 8 million
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08Cumulative registered users at the end of the year, printed as 8,000,000 with a plus sign; not active users.
New users in the yearYear to 20 March 2025Company disclosed
1 million
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08The report gives this as the number of new users against the previous year.
HostsAt 20 March 2025Company disclosed
More than 18,000
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08The report says the host count was similar to the year before, which it attributes to a focus on platform quality and host standards.
Accommodation listingsAt 20 March 2025Company disclosed
More than 30,000
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08Listed properties on the platform, not rooms or beds. The report says the count was similar to the year before.
Cities with listingsAt 20 March 2025Company disclosed
832
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08The report also states that every one of Iran's 31 provinces has at least one listing.
Reviews and ratings, cumulativeAt 20 March 2025Company disclosed
1,112,751
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08All reviews and ratings recorded on the platform since launch, not in this year alone.
Experiences offeredAt 20 March 2025Company disclosed
1,021
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08Experiences are tours and activities, bookable with a stay or on their own; the report counts 375 more than the year before.
Experience users, growth on previous yearYear to 20 March 2025Company disclosed
70 per cent
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08
App installs, growth on previous yearYear to 20 March 2025Company disclosed
More than 1.5 times
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08A multiple of the previous year's installs, not a count of installs.
New users who signed up through the appYear to 20 March 2025Company disclosed
More than 50 per cent
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08
Average booking valueYear to 20 March 2025Company disclosed
3,400,000 toman
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08Average spend per booking on Jabama in toman, as printed.
Average person-nights per bookingYear to 20 March 2025Company disclosed
5.19
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08Person-nights are guests multiplied by nights stayed. The same page gives 1.6 room-nights per booking.
Host income, growth on previous yearYear to 20 March 2025Company disclosed
2 times
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08A multiple of the previous year's host income through the platform; the report gives no total in toman.
Special hostsAt 20 March 2025Company disclosed
More than 2,500
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08Special hosts are the report's term for multi-property operators, investors who run several listings; the report says 92 per cent are in eleven provinces led by Mazandaran and Gilan.
EmployeesAs reported for the year to 20 March 2025Company disclosed
193
Jabama annual report 2024-25 (year to 20 March 2025) · retrieved 2026-10-08The report prints the headcount without a date; it may be the count when the report was written.
Total usersAt 19 March 2024Company disclosed
More than 7 million
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08Cumulative users at the end of the year, printed as 7 million with a plus sign; not active users.
Total users, growth on previous yearYear to 19 March 2024Company disclosed
3 times
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08The user count at the end of the year was three times the count a year earlier.
HostsAt 19 March 2024Company disclosed
More than 18,000
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08The hosts chapter of the same report calls these active hosts.
Cities with listingsAt 19 March 2024Company disclosed
769
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08The report says the city count was 2.1 times the year before, and that listings reached all 31 provinces.
Hosts, growth on previous yearYear to 19 March 2024Company disclosed
2.1 times
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08
Room-nights booked, growth on previous yearYear to 19 March 2024Company disclosed
3 times
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08A room-night is one room or unit booked for one night.
Users living in Tehran, share of all usersYear to 19 March 2024Company disclosed
More than 50 per cent
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08The report says the capital is the home of more than half of its users, as in the year before.
Accommodation listingsAt 19 March 2024Company disclosed
More than 30,000
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08Listed properties on the platform, which the accommodation chapter calls active listings; not rooms or beds.
Sales value, growth on previous yearYear to 19 March 2024Company disclosed
3.5 times
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08Growth in the value of bookings sold through the platform in toman terms; not the company's revenue, and before inflation.
App installs, growth on previous yearYear to 19 March 2024Company disclosed
Nearly 2 times
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08Growth in installs of the mobile app, not in active app users.
Accommodation listings, growth on previous yearYear to 19 March 2024Company disclosed
1.7 times
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08
Average booking valueYear to 19 March 2024Company disclosed
2.6 million toman
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08The report says the average price of a booking rose about 1.05 times on the year before, which it presents as nearly flat against inflation.
New users who signed up through the appYear to 19 March 2024Company disclosed
At least 70 per cent
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08The same page says 98 per cent of app users are on Android and 2 per cent on iOS.
EmployeesAs reported for the year to 19 March 2024Company disclosed
180
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08The report says headcount was 1.2 times the year before.
Host income, growth on previous yearYear to 19 March 2024Company disclosed
3 times
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08Growth in what hosts earned through the platform, in toman terms; the report does not print the amount.
Total bookings, growth on previous yearYear to 19 March 2024Company disclosed
3 times
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08Growth in the number of bookings; the report does not print the booking count itself.
Experiences offeredAt 19 March 2024Company disclosed
646
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08Experiences are tours and activities. The report says the count was eight times the year before, offered by 172 experience hosts in 47 cities.
Average person-nights per bookingYear to 19 March 2024Company disclosed
5.78
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08Guests multiplied by nights, averaged over bookings.
Average guest ratingYear to 19 March 2024Company disclosed
4.3
Jabama annual report 2023-24 (year to 19 March 2024) · retrieved 2026-10-08Average of ratings guests gave stays, on a scale of 1 to 5; 0.12 higher than the year before.
Active users, growth on previous yearYear to 20 March 2023Company disclosed
223 per cent
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08The report describes this as a 223 per cent increase on the year before.
EmployeesAs reported for the year to 20 March 2023Company disclosed
More than 150
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08Printed as 150 with a plus sign.
Visits to app and website, growth on previous yearYear to 20 March 2023Company disclosed
235 per cent
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08Visits, not unique visitors or bookings.
Users living in Tehran, share of all usersYear to 20 March 2023Company disclosed
More than 50 per cent
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08The capital is home to more than half of the platform's users.
Accommodation listingsAt 20 March 2023Company disclosed
More than 18,000
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08Listed properties open to bookings, which the report calls active listings; not rooms or beds.
Host income, growth on previous yearYear to 20 March 2023Company disclosed
220 per cent
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08The report gives this as an average across hosts and attributes it to more bookings rather than higher prices.
Active users in the yearYear to 20 March 2023Company disclosed
More than 2.3 million
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08Users active during the year. The report's summary page prints the same 2.3 million as total users; the following year's report counts more than 7 million, three times this figure.
HostsAt 20 March 2023Company disclosed
More than 8,600
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08The report calls these active hosts.
App installs, growth on previous yearYear to 20 March 2023Company disclosed
160 per cent
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08Growth in installs of the mobile app, not in active app users. The report says most of the growth came in the first half of the year, before marketing stopped in the autumn.
Guest reviews recorded in the yearYear to 20 March 2023Company disclosed
112 thousand
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08Written reviews left by guests during the year; star ratings are counted separately.
Cities with listingsAt 20 March 2023Company disclosed
361
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08Cities where at least one listing was active on the platform; listings reached all 31 provinces.
Room-nights booked, growth on previous yearYear to 20 March 2023Company disclosed
3.4 times
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08A room-night is one listing booked for one night.
Provinces with listingsAt 20 March 2023Company disclosed
31
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08
Sales value, growth on previous yearYear to 20 March 2023Company disclosed
4.6 times
Jabama annual report 2022-23 (year to 20 March 2023) · retrieved 2026-10-08Growth in what the report calls Jabama's sales amount, in nominal toman. The report says stay prices rose by less than the 46 per cent inflation rate.
Users, hosts and reach2024-25, 21 March 2024 to 20 March 2025Third-party reported
8 million users at the end of the year, 1 million of them new in the year · 18,000 hosts · 832 cities, 63 more than the year before · more than 30,000 accommodations listed · host income doubled against 2023-24
Growth over three yearsIranian years 2021-22 to 2024-25, March 2021 to March 2025Third-party reported
Average annual sales growth of 206 percent from 2021-22 to 2024-25; bookings up 132 percent over the same period, 2.3 times
Market context as stated by the companyYear to 20 March 2025Third-party reported
Online share of non-hotel accommodation bookings in Iran: 7 percent in 2022-23, 17 percent in 2023-24, 20 percent in 2024-25 · total accommodation market 28,000 billion toman in 2024-25, +17 percent · market gross profit 4,200 billion toman, +35 percent · 7.5 million bookings a year · 3.5 million toman average spend per booking · more than 60,000 hosts and about 120,000 accommodations across platforms
