The first Iran E-commerce Report puts buy-now-pay-later at 25% of sales value in 2024-25 among the platforms it covers, up from 2% in 2020-21. The report does not publish its sample or its denominator, so this is a covered-platform share and NOT a national market-share statistic. Corrected 2026-08-30: the earlier version stated 2019 to 2024, claimed the share for Iranian e-commerce generally rather than for covered platforms, and carried an unlabelled interpretive sentence that has been removed. The desk's reading of what this shift means is published separately as analysis in TI Weekly Edition 004.
Evidence status is semantic, not decorative, see Methodology for how verification tiers are defined.
Create an account to comment. Members also get a watchlist and the Friday digest.