Iran's online gold market draws 1.2–1.4M active users, led by Milli and Inviy

Of about 10 million registered users, an estimated 1.2-1.4 million are active (at least one purchase a year). Despite 70-80 trillion toman traded in FY1403 (2024-25), roughly $1.1-1.3 billion at the FY1403 average free-market rate (~62,000 toman/$), online platforms led by Milli and Inviy still account for under 1% of Iran's total gold market.