Iran's online gold platforms hold under 1% of the gold market, with 1.2-1.4M active users in 2024-25

Of about 10 million unique registered users on Iran's online gold platforms, an estimated 1.2 to 1.4 million were active in 2024-25, meaning at least one purchase during the year. Despite 70 to 80 trillion toman traded on these platforms over that year, about $1.0 to 1.1B at ~70,000 toman/$, the 2024-25 average on record, they account for under 1% of Iran's total gold market, which the report's steering council estimates at roughly 5,000 tonnes, or over 21,000 trillion toman, in the absence of official data. Milli led the segment across both measured periods, with Talain, Inviy and Darik as persistent challengers. Figures come from TechRasa Insight's Iran fintech report series for 2025-26; Milli, Inviy and MelliGold sponsored this segment, so platform-level figures are sponsor-adjacent.