Saeed Mohammadi, board chairman of Digikala and of Iran's E-Commerce Association, says Iran's e-commerce platforms reach more than 50 million users but active customers buy only 8-10 times a year across all platforms. He puts the market's annual growth at 34%, says online retail's share of total retail still trails leading and some regional markets, and notes that fashion and apparel remain a small share of online sales.
Evidence status is semantic, not decorative, see Methodology for how verification tiers are defined.
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