Video advertising fill rate reached in the recovery window25 June to 25 July 2025Company disclosed
93 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06The report says the rate reached this level in the recovery window; it does not say whether 93 per cent is that window's average or its peak.
Active advertising campaigns on YektaNet, daily average26 July to 8 August 2025Company disclosed
5,398
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06Campaigns running on YektaNet's own platform each day, averaged over the window.
Active advertising campaigns, daily average, against the pre-war window13 to 24 June 2025, against 30 May to 12 June 2025Company disclosed
Down 37 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06
Share of advertisers studied that cut budgets by less than half in the war and spent more in the recovery window than before it13 June to 25 July 2025, against 30 May to 12 June 2025Company disclosed
30 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06A share of the businesses the report studied. It does not say whether that population is the roughly 2,000 businesses whose campaign data it used or the roughly 100 largest advertisers it plots by industry. The four shares sum to 99 per cent as printed.
Share of advertisers studied that cut budgets by more than half in the war but spent more afterwards than before it13 June to 25 July 2025, against 30 May to 12 June 2025Company disclosed
9 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06A share of the businesses the report studied. It does not say whether that population is the roughly 2,000 businesses whose campaign data it used or the roughly 100 largest advertisers it plots by industry. The four shares sum to 99 per cent as printed.
Average cost per click, banner ads on mobile23 September 2018 to 22 September 2019Company disclosed
542 toman
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08
Share of Yektanet revenue from offline businesses23 September 2017 to 22 September 2018Company disclosed
5.78 per cent
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08
Publishers showing Yektanet ads23 September 2018 to 22 September 2019Company disclosed
More than 820
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08
Average cost per click, banner ads on desktop23 September 2018 to 22 September 2019Company disclosed
551 toman
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08
Average cost per click, native ads on desktop23 September 2018 to 22 September 2019Company disclosed
308 toman
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08
Share of Yektanet revenue from offline businesses23 September 2018 to 22 September 2019Company disclosed
16.53 per cent
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08Up from 5.78 per cent in the year to 22 September 2018.
Average cost per click, native ads on mobile23 September 2018 to 22 September 2019Company disclosed
132 toman
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08
Average monthly mobile and desktop users on Yektanet's network23 September 2018 to 22 September 2019Company disclosed
More than 100 million
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08As stated by the company; the report does not say how users on several devices are counted.
Average click-through rate, native ads on desktop23 September 2018 to 22 September 2019Company disclosed
0.09 per cent
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08
Advertisers on Yektanet23 September 2018 to 22 September 2019Company disclosed
More than 10,000
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08
Average click-through rate, native ads on mobile23 September 2018 to 22 September 2019Company disclosed
0.1 per cent
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08
Offline businesses advertising on Yektanet23 September 2018 to 22 September 2019Company disclosed
About 200, up from about 50
Yektanet annual online advertising report, 23 September 2018 to 22 September 2019 · retrieved 2026-10-08Offline (bricks-and-mortar) businesses that advertised through Yektanet; the figure rose from about 50 at the start of the window to about 200 at its end.
Active advertising campaigns on YektaNet, daily average30 May to 12 June 2025Company disclosed
5,585
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06Campaigns running on YektaNet's own platform each day, averaged over the window.
Businesses that have advertised on websites through Yektanet, cumulativeCumulative to 20 March 2022Company disclosed
55,000
Yektanet annual report, year to 20 March 2022 · retrieved 2026-10-08A running total of businesses that have ever advertised through the network, not the number active in the year.
Average monthly advertising display capacity on Yektanet's networkYear to 20 March 2022Company disclosed
40 billion ads
Yektanet annual report, year to 20 March 2022 · retrieved 2026-10-08Capacity is the number of ad slots the network could fill in a month, not the number of ads actually shown.
HeadcountAt 20 March 2021Company disclosed
236
Yektanet annual online advertising report, year to 20 March 2021 · retrieved 2026-10-08
Share of campaigns created on Yektanet that were targetedYear to 20 March 2022Company disclosed
55 per cent
Yektanet annual report, year to 20 March 2022 · retrieved 2026-10-08Targeted campaigns are those using retargeting, product retargeting, topic, keyword or behaviour targeting, as the report defines them.
Share of users of publisher websites in Yektanet's network browsing on mobileYear to 20 March 2021Company disclosed
About 83 per cent
Yektanet annual online advertising report, year to 20 March 2021 · retrieved 2026-10-08Measured on the publisher websites in Yektanet's network, not across all Iranian internet users.
Share of active Yektanet advertisers that ran at least one targeted campaignYear to 20 March 2022Company disclosed
70 per cent
Yektanet annual report, year to 20 March 2022 · retrieved 2026-10-08
New advertising campaigns created on Yektanet per day, averageYear to 20 March 2021Company disclosed
156
Yektanet annual online advertising report, year to 20 March 2021 · retrieved 2026-10-08
Publisher websites working with YektanetYear to 20 March 2022Company disclosed
More than 2,300
Yektanet annual report, year to 20 March 2022 · retrieved 2026-10-08Counts websites that showed Yektanet ads at some point in the year.
Revenue Yektanet generated for publisher websites, year-on-year changeYear to 20 March 2022, against year to 20 March 2021Company disclosed
Up more than 72 per cent
Yektanet annual report, year to 20 March 2022 · retrieved 2026-10-08This is revenue earned by the websites that show Yektanet ads, not Yektanet's own revenue; the report gives no amount.
Clicks identified as fraudulent and not charged to advertisersYear to 20 March 2022Company disclosed
More than 200 million
Yektanet annual report, year to 20 March 2022 · retrieved 2026-10-08As detected by the company's own systems.
Average cost per click, banner ads on mobileYear to 20 March 2021Company disclosed
520 toman
Yektanet annual online advertising report, year to 20 March 2021 · retrieved 2026-10-08Advertisers set their own click price on Yektanet; this is the average they paid.
Cost per click (CPC) on websites, after recovery, against the pre-war window26 July to 8 August 2025, against 30 May to 12 June 2025Company disclosed
Up 27 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06
Advertising impressions inside mobile games, against the pre-war window13 to 24 June 2025, against 30 May to 12 June 2025Company disclosed
Up 41 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06
Total daily visits to websites showing YektaNet advertising, against the pre-war window13 to 24 June 2025, against 30 May to 12 June 2025Company disclosed
Down about 14 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06Covers more than 5,300 Persian websites carrying YektaNet advertising. The report puts the lowest day at 18 June 2025, the sixth day of the war.
Cost per click (CPC) on websites, average fall during the war13 to 24 June 2025Company disclosed
Down by up to 46 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06The report states the fall as 'on average, up to 46 per cent' and does not name the base it is measured against.
Active advertising campaigns on YektaNet, daily average25 June to 25 July 2025Company disclosed
4,305
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06Campaigns running on YektaNet's own platform each day, averaged over the window.
Use of advertising capacity inside apps, against the pre-war window13 to 24 June 2025, against 30 May to 12 June 2025Company disclosed
Up 28 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06Measured as advertising impressions served inside the apps that show YektaNet advertising, unlike websites, whose visits fell.
Video advertising fill rate13 to 24 June 2025Company disclosed
35 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06The share of video advertising capacity that was filled. The same page reports visits to video websites up 37 per cent in these days.
Video advertising fill rate, average before the war30 May to 12 June 2025Company disclosed
80 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06
Share of advertisers studied that cut budgets by less than half in the war but could not raise them above the pre-war level afterwards13 June to 25 July 2025, against 30 May to 12 June 2025Company disclosed
23 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06A share of the businesses the report studied. It does not say whether that population is the roughly 2,000 businesses whose campaign data it used or the roughly 100 largest advertisers it plots by industry. The four shares sum to 99 per cent as printed.
Share of advertisers studied that cut budgets by more than half in the war and stayed below the pre-war level afterwards13 June to 25 July 2025, against 30 May to 12 June 2025Company disclosed
37 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06A share of the businesses the report studied. It does not say whether that population is the roughly 2,000 businesses whose campaign data it used or the roughly 100 largest advertisers it plots by industry. The four shares sum to 99 per cent as printed.
Advertising budgets spent on the YektaNet platform on their lowest day, against the pre-war window22 June 2025, against 30 May to 12 June 2025Company disclosed
Down 79 per cent
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-0622 June 2025 was the tenth day of the war and the lowest budget level the platform recorded. The figure compares one day with the pre-war window.
Active advertising campaigns on YektaNet, daily average13 to 24 June 2025Company disclosed
3,517
YektaNet report on the effects of the war on digital advertising, 30 May to 8 August 2025 · retrieved 2026-10-06Campaigns running on YektaNet's own platform each day, averaged over the window.
