Companies›Tara

Tara

FintechIndex constituent
Entity IDIR-CO-039
SectorFintech
Founded2020
HQTehran
VerificationReported

Credit-based BNPL and payment service; up to 100M toman instant loans

Tehran Index tracks this company as part of a source-linked research record on Iran’s technology economy. Access opens to a limited first cohort. Register for access, or browse the registry.

Operating metrics, period-stamped
Scale and credit book (May 2025)Stated 21 May 2025Company disclosed
Over 4 million app installs and 1.5 million active users, with 20 million transactions processed in the preceding year. More than 1 million people used its credit services, at an average allocated credit of 2.5 million toman each and a ceiling of 10 million toman, across a network of over 350 large merchants.
Chief Growth Officer Arian Afshar at a company press conference, via Zoomit ↗ · retrieved 2026-08-13App installs and active users are distinct measures and both are as the company stated them. Installs are not users.
Signals & timeline, Tara mentions
2026-08-23Tapsifood launches in-store BNPL with Tara, Digipay, Bluebank, AzkiVam

From the published signal feed; each record links to its source. All signals →

Source ledger, every field, its evidence
Scale and credit book (May 2025)Company disclosedStated 21 May 2025
Over 4 million app installs and 1.5 million active users, with 20 million transactions processed in the preceding year. More than 1 million people used its credit services, at an average allocated credit of 2.5 million toman each and a ceiling of 10 million toman, across a network of over 350 large merchants.
Chief Growth Officer Arian Afshar at a company press conference, via Zoomit ↗ · retrieved 2026-08-13retrieved 2026-08-13
Work with this record
All Tara signalsEvidence Library

Alerts, company comparisons, and full-history exports are joining the partner workspace. Request access →

Registered entity
Legal entityTose'e Tejarat va Fanavari Tara
Entity typeoperating
StatusActive
Evidence & verification
Verification tierReported, single public source
Primary evidencewww.tejaratetalaeenews.ir
Registry identifiersWithheld for compliance

Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →

Quick facts
Tehran, Iran
Founded 2020
pwa.tara.mobiLinkedIn
Institutional access

This dossier shows the working standard. Institutional access will add a scoped custom dossier or watchlist, the weekly briefing, sourced research requests, coverage reviews, and dataset exports. It is not open yet; the first cohort is being registered now.

Request Access