Credit-based BNPL and payment service; up to 100M toman instant loans. Tehran Index record: founded 2020, headquartered in Tehran.
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Operating metrics, period-stamped
Scale and credit book (May 2025)Stated 21 May 2025Company disclosed
Over 4 million app installs and 1.5 million active users, with 20 million transactions processed in the preceding year. More than 1 million people used its credit services, at an average allocated credit of 2.5 million toman each, upgradable to 10 million toman. A separate cashback service was designed with more than 350 large merchants.
Chief Growth Officer Arian Afshar at a company press conference, via Zoomit ↗ · retrieved 2026-09-26App installs and active users are distinct measures and both are as the company stated them. Installs are not users. The source gives the 350 merchants as partners of the cashback service, not of the credit network.
Ownership & capital
Brand to operator, stated by the company itselfCompany disclosed
The company's own page names توسعه تجارت و فناوری تارا as the operator behind the brand. The passage is quoted verbatim in the source passage.
tara.mobi (company website) ↗ · retrieved 2026-09-17Corroborated: two independent reads of this page returned the same sentence.
From the published signal feed; each record links to its source. All signals →
Source ledger, every field, its evidence
Scale and credit book (May 2025)Company disclosedStated 21 May 2025
Over 4 million app installs and 1.5 million active users, with 20 million transactions processed in the preceding year. More than 1 million people used its credit services, at an average allocated credit of 2.5 million toman each, upgradable to 10 million toman. A separate cashback service was designed with more than 350 large merchants.
Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →
Registry check on Tara: legal entity, capital, board and managing director from the Official Gazette. USD 750, three working days. Full dossier with audited figures, competitors and risks: USD 3,000, five working days.
