Iran's first and largest group-buying and discount platform founded 2011. Offers daily deals across restaurants; retail; and services. Applied for IPO. Portfolio company of Pomegranate Investment.
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Operating metrics, period-stamped
Merchant network and transaction growth (to March 2025)Month to 20 March 2025, merchant count to April 2025Third-party reported
Around 30,000 merchants nationwide. In the month to 20 March 2025 monthly transactions rose 69% and offline cashback grew 90%, while gross merchandise value was flat year on year. Loan requests through Takhfifan Pay reached a record in the same year.
Business model shift from group discounts to cashbackTo 30 April 2025Third-party reported
Described by its shareholder as having evolved from Iran's first group discount platform into a combined online and offline cashback business, offering merchants customer acquisition and retention tools alongside consumer discounts. Revenue is diversifying across cashback, marketing solutions and core commercial lines.
Pomegranate Investment AB (publ), audited Annual Report 2024/25 ↗ · retrieved 2026-08-13Relevant to sector classification: this record sits under e-commerce, and the company now describes itself as a cashback and merchant-marketing business rather than a deals site.
Ownership & capital
Foreign minority interest via a holding vehicleAs at 30 April 2025Official record
A Swedish listed investor holds an indirect look-through economic interest of 3.2% as at 30 April 2025, held through Iran Internet International Holding. The same investor reports having exited its Digikala Group position in the same structure in August 2024.
Merchant network and transaction growth (to March 2025)Third-party reportedMonth to 20 March 2025, merchant count to April 2025
Around 30,000 merchants nationwide. In the month to 20 March 2025 monthly transactions rose 69% and offline cashback grew 90%, while gross merchandise value was flat year on year. Loan requests through Takhfifan Pay reached a record in the same year.
Business model shift from group discounts to cashbackThird-party reportedTo 30 April 2025
Described by its shareholder as having evolved from Iran's first group discount platform into a combined online and offline cashback business, offering merchants customer acquisition and retention tools alongside consumer discounts. Revenue is diversifying across cashback, marketing solutions and core commercial lines.
Foreign minority interest via a holding vehicleOfficial recordAs at 30 April 2025
A Swedish listed investor holds an indirect look-through economic interest of 3.2% as at 30 April 2025, held through Iran Internet International Holding. The same investor reports having exited its Digikala Group position in the same structure in August 2024.
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