Sheypoor
VerifiedEntity IDIR-CO-017
SectorClassifieds
Founded2013
HQTehran
VerificationVerified
Last reviewed2026-08-01
One of Iran's largest online classifieds platforms for goods, cars, property, and jobs.
Tehran Index tracks this company as part of a source-linked research record on Iran’s technology economy. Access opens to a limited first cohort. Register for access, or browse the registry.
Decision snapshot
Ownership
Pomegranate Investment holds 41.3% directly plus a further 1% through an employee share vehicle, and 2 of 5 board seats. It first invested in 2014. Ownership fell by 1 percentage point over the year under an agreement to transfer shares to management against performance conditions.
As at 30 April 2025Official record
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08
Third-party valuation (model basis)
Pomegranate values Sheypoor at 16,717 billion rial, which it states as EUR 18.1M, with its own stake at 7,048 billion rial or EUR 7.6M, as at 30 April 2025. The report labels the basis as a model valuation.
As at 30 April 2025Third-party reported
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08
Founded
Founded 2012, per the audited annual report of a shareholder that has held the company since 2014.
DurableOfficial record
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08
Every field carries an explicit evidence state and its source. Self-reported figures are labelled as such; nothing is presented with more certainty than its source supports.
Operating metrics, period-stamped
Operating revenue growth2024-25Company disclosed
Operating revenue grew 34% year on year in the financial year 2024-25.
Change in shareholder fair value2024-25Third-party reported
The holding fell 38.8% in euro over the year to 30 April 2025, from EUR 12,475 thousand to EUR 7,640 thousand. The company section states minus 39%, including the 1 percentage point ownership decrease.
Full-year results (to April 2025)Year to 30 April 2025Third-party reported
Operating revenue rose 34% year on year, driven by online growth in the first half and offline gains in the second. A headcount reduction of 70 people contributed to improved EBITDA. Real estate led online revenue growth despite a sharp decline offline. Valuation in euro terms was stable, with improved net revenue offsetting rial devaluation.
Business model & group
Market positionAs at 30 April 2025Third-party reported
Described by its shareholder as Iran's second largest online classifieds company, behind Divar.
Vertical performance and strategy2024-25Third-party reported
Real estate led online revenue growth, against a sharp decline offline. New Android app releases lifted traffic in the second half. The shareholder reports the company is examining strategic mergers.
Source ledger, every field, its evidence
Ownership
Pomegranate Investment holds 41.3% directly plus a further 1% through an employee share vehicle, and 2 of 5 board seats. It first invested in 2014. Ownership fell by 1 percentage point over the year under an agreement to transfer shares to management against performance conditions.
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08retrieved 2026-08-08
Operating revenue growth
Operating revenue grew 34% year on year in the financial year 2024-25.
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08retrieved 2026-08-08
Third-party valuation (model basis)
Pomegranate values Sheypoor at 16,717 billion rial, which it states as EUR 18.1M, with its own stake at 7,048 billion rial or EUR 7.6M, as at 30 April 2025. The report labels the basis as a model valuation.
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08retrieved 2026-08-08
Change in shareholder fair value
The holding fell 38.8% in euro over the year to 30 April 2025, from EUR 12,475 thousand to EUR 7,640 thousand. The company section states minus 39%, including the 1 percentage point ownership decrease.
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08retrieved 2026-08-08
Founded
Founded 2012, per the audited annual report of a shareholder that has held the company since 2014.
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08retrieved 2026-08-08
Market position
Described by its shareholder as Iran's second largest online classifieds company, behind Divar.
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08retrieved 2026-08-08
Vertical performance and strategy
Real estate led online revenue growth, against a sharp decline offline. New Android app releases lifted traffic in the second half. The shareholder reports the company is examining strategic mergers.
Pomegranate Investment AB (publ) audited annual report, year to 30 April 2025 ↗ · retrieved 2026-08-08retrieved 2026-08-08
Full-year results (to April 2025)
Operating revenue rose 34% year on year, driven by online growth in the first half and offline gains in the second. A headcount reduction of 70 people contributed to improved EBITDA. Real estate led online revenue growth despite a sharp decline offline. Valuation in euro terms was stable, with improved net revenue offsetting rial devaluation.
Pomegranate Investment AB (publ), audited Annual Report 2024/25 ↗ · retrieved 2026-08-13retrieved 2026-08-13
Last full review: 2026-08-01 · Tehran Index research desk · corrections: desk@tehranindex.com
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Registered entity
Legal entityNet Tejarat Ahoora
Entity typeoperating
StatusActive
Registered1390/04/29 (2011-07-20)
Registered capital174.2 billion IRR
Board & shareholders
Reza ArbabianChairman · founder
Iran-France Investment Co. rep. Ali MousaviVice Chair
Peter Karl Gustav Axelsonrep. Ideh Sazan Ariya Kian
Florian Helmichrep. Mahdavaran Tejarat Gostar Simin
Aref Faghih NasiriMD · from outside the board
Ownership| Pomegranate Investment AB (Sweden) holds ~41.3% + 1% ESOP with 2 of 5 board seats (Pomegranate annual report to Apr 2025); founder Reza Arbabian is Chairman. Nov 2023 reports of a Tapsell share acquisition were never confirmed closed, no Tapsell/Pegah entry appears in any Pomegranate filing through Apr 2025; Tapsell instead completed the Cafe Bazaar acquisition (Jan 2025).
Entity notesRegistered capital reduced under Art. 141 (accumulated losses)
Registered capital is the share capital recorded in the official gazette. Increases are real corporate events, but they are commonly funded from retained earnings or converted receivables and are also driven by inflation and regulatory minimums. It is not a valuation, and Tehran Index does not present it as one.
Official contact
Registered addressGround floor, Azadi Innovation Factory, No. 31, Amir Lashgar Hossein Lashgari Highway, Shahid Masoud Azmounnia St, Africa Blvd, Tehran, Iran
Postal code1391955411
Evidence & verification
Verification tierVerified, registry / official source
Primary evidenceen.wikipedia.org
Registry identifiersWithheld for compliance
Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →
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