Instagram sellers registered on PodroshopAt late May 2022Company disclosed
More than 24,000
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08Cumulative registrations on Podroshop, Podro's shop builder, to late May 2022, not active sellers.
Cities reached by Podropin parcelsYear to late May 2022Company disclosed
More than 970
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08Iranian cities Podro shipped customers' parcels to in the year before late May 2022.
HeadcountAt late May 2022Company disclosed
74
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08People on Podro's team at the report's date, late May 2022.
Average age of the teamAt late May 2022Company disclosed
27 years
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08Average age of Podro's 74-person team at late May 2022.
Second funding round, amount agreedYear to 20 March 2022Company disclosed
300 billion toman
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08The investment Podro states it agreed with Fanap in its second funding round. The report does not say how much was paid in, on what terms, or for what stake.
Active Podroshop storefrontsAt late May 2022Company disclosed
More than 9,500
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08Sellers with an active Podroshop storefront listing priced products, at late May 2022; a subset of the 24,000 registered.
Partner courier companiesAt late May 2022Company disclosed
9
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08Delivery companies integrated with Podro's shipping service at late May 2022.
Women in the teamAt late May 2022Company disclosed
31 people
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08Women among Podro's 74 staff at late May 2022, about 42 per cent of the team.
Instagram accounts connected to PodroshopAt late May 2022Company disclosed
More than 15,000
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08Sellers who linked an Instagram account to Podroshop, cumulative to late May 2022.
New unique visitors over the past yearYear to late May 2022Company disclosed
3 million
Podro report 'Podro, second year', May 2022 · retrieved 2026-10-08New, unique visitors to Podro's websites in the year before late May 2022.
Revenue, growth multiple over the past yearYear to June 2023Company disclosed
7 times
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08A growth multiple only; the report prints no revenue amount. 'The past year' is counted back from the report's date of 11 June 2023.
Women in the teamAt 11 June 2023Company disclosed
49 per cent
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08Share of Podro's 81-person team, at 11 June 2023.
New unique visitors over the past yearYear to June 2023Company disclosed
4.3 million
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08Visitors to Podro's websites, new and unique, over the year before the report's date of 11 June 2023. The report writes the figure in words as four million three hundred.
Instagram shops on PodroSummer 2022, first halfCompany disclosed
More than 38,000
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08Instagram shops using Podro, counted by the company in the first half of summer 2022. It is not the count of all active Instagram shops in Iran, which the same report gives separately as a market figure in the hundreds of thousands.
Instagram sellers registered on PodroshopAt 11 June 2023Company disclosed
More than 40,000
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08Cumulative registrations on Podroshop, Podro's shop builder, to the report's date of 11 June 2023, not active sellers.
Processed orders, fall in autumn 202223 September to 21 December 2022Company disclosed
More than 70 per cent
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08A fall in the number of orders Podro processed during autumn 2022; the report does not state the base it is measured from.
Products uploaded to PodroshopAt 11 June 2023Company disclosed
More than 1 million
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08Cumulative product listings uploaded to Podroshop to 11 June 2023.
Podro sales, fall in autumn 202223 September to 21 December 2022Company disclosed
Up to 90 per cent
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08The largest fall the company reports in its sales during autumn 2022, not an average for the season.
Partner courier companiesAt 11 June 2023Company disclosed
10
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08Delivery companies integrated with Podro's shipping service at the report's date of 11 June 2023.
Orders, monthly growth in winter 2022-2322 December 2022 to 20 March 2023Company disclosed
20 per cent a month
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08
HeadcountAt 11 June 2023Company disclosed
81
Podro report, 'Podro, gateway to the online market', dated 11 June 2023 · retrieved 2026-10-08People on Podro's team at the report's date of 11 June 2023.
Instagram shops partnered2023-24 annual report, published 12 June 2023Company disclosed
42,000+ Instagram shops, shipping to 1,000+ cities, 1,000,000+ products defined on the platform
Instagram stores on the platform, and a definitional conflict the company has not resolved2022Conflicting evidence
The FY2022-23 annual report states more than 388,000 Instagram stores on the platform as of summer 2022-23, with 14,000+ new sellers onboarded in one quarter. The CEO separately stated in the 2023-24 report that Podro works with more than 42,000 Instagram shops. Both are company statements and they differ ninefold.
