ProductCompany disclosed
Online purchase and sale of 18-carat melted gold from a minimum of one milligram, tradable at any hour, with the company stating buy and sell prices are identical, and physical redemption available as gram bars.
Brand to operator, stated by the company itselfCompany disclosed
The company's own page names سرمایه زرین ماندگار as the operator behind the brand. The passage is quoted verbatim in the source passage.
Custody and oversightCompany disclosed
Customer gold is held in cooperation with Bank Kargoshaei, and the company states its activity is supervised by the Gold and Jewellery Union.
Licences claimedCompany disclosed
Retail melted-gold trading permit, gold wholesale (bonakdari) permit, permit from the Computer Trade Organisation of Iran, and a Chamber of Commerce membership card.
Adjacent productsCompany disclosed
Instalment gold purchase, a goods loan against stored gold requiring no guarantor, gold gift cards, and a "Milli Card" that spends saved gold on everyday purchases. Branches and agencies operate in Tehran and several provinces.
User baseConflicting evidenceAs at September 2026
Company states more than 27 million active users. Tehran Index does not republish this figure as fact.
Registered capital (latest Official Gazette capital notice)Official recordLatest capital notice, published 30 September 2025; notices checked to 18 August 2026
The most recent capital notice in the Official Gazette, published in gazette 23449 (Tehran edition) on 30 September 2025, records an extraordinary general meeting of 5 May 2025 raising capital from 10,000,000 rial to 250,000,000,000 rial, divided into 100,000 shares of 2,500,000 rial (74,000 registered ordinary and 26,000 registered preferred shares), entirely by converting matured claims. Registered capital is a nominal legal figure and is not a valuation.
CEO (Official Gazette board notice)Official recordBoard resolution of 22 June 2026; notice published 18 August 2026
The Official Gazette notice published in gazette 23705 (Tehran edition) on 18 August 2026 records that the board, by resolution of 22 June 2026, named Saeed Ali Asgari chief executive, from outside the board and the shareholders, for a term to 21 June 2028.