Gold bought and sold on the busiest trading day of the yearYear to 20 March 2026Company disclosed
239 kilograms 671 grams
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08Buying and selling combined, on the single busiest day of the year, which the report's illustration marks as 29 January 2026.
Users, growth over the yearYear to 20 March 2026Company disclosed
2,987 per cent
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08Growth from 570,000 users at the start of the year to 17,595,835 at its end, as the company's chart prints them.
Support calls and chats answeredYear to 20 March 2026Company disclosed
More than 800,000
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08Calls and chats combined.
Share of users who are womenYear to 20 March 2026Company disclosed
42 per cent
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08The remaining 58 per cent of users are men. The report does not say whether the split is of all users or of buyers.
Support call waiting timeYear to 20 March 2026Company disclosed
10 seconds
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08The report does not say whether this is an average or a target.
Value of trades on the busiest trading day of the yearYear to 20 March 2026Company disclosed
4.9 thousand billion toman
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08Buying and selling combined, for one day. The report prints the unit as thousand billion toman.
App share of purchasesYear to 20 March 2026Company disclosed
54 per cent
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08The website carried the other 46 per cent of purchases.
Website share of visitsYear to 20 March 2026Company disclosed
69 per cent
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08Visits, not purchases: the app carried 31 per cent of visits but 54 per cent of purchases.
New registered users from the Winning Combination campaignYear to 20 March 2026Company disclosed
900,000
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08Sign ups the company attributes to one campaign, an investment game with virtual credit, not to the year as a whole.
Purchases made with the fee discount codeYear to 20 March 2026Company disclosed
1,400,000
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08Purchases under the company's PayDay campaigns, which cut the trading fee in the first days of each month.
Physical collection branchesYear to 20 March 2026Company disclosed
23
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08Branches where customers collect physical gold in person, at the end of the year.
UsersYear to 20 March 2026Company disclosed
17,595,835
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08The report counts users and does not say whether they are registered accounts or active users. The figure is the count at the end of the year, as the report's growth chart shows.
Women on staffYear to 20 March 2026Company disclosed
51 (40 per cent)
Melli Gold annual report, year to 20 March 2026 · retrieved 2026-10-08Out of 130 staff at the end of the year; the other 79 are men.
Physical gold deliveries21 March 2025 to 20 March 2026Company disclosed
20,145 successful physical delivery orders; separately, the company states the 5-gram gold bar was the choice of 36 percent of users
UsersFY2025-26Company disclosed
Company states more than 17 million users were added by the end of 2025-26
