Websites refused as publishers for low qualityYear to 19 March 2020Company disclosed
1,119
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Websites that applied to carry the network's ads during the year and were turned down for low quality.
New publishers joinedYear to 19 March 2020Company disclosed
2,404
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Publishers are the websites that carry the network's ads. This counts websites added during the year, not the total at year end.
Actions delivered in pay-per-action campaignsYear to 19 March 2020Company disclosed
More than 26 million
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Actions are the results advertisers pay for under pay-per-action pricing; the report names sign-ups, leads, file downloads, app installs and completed purchases among the most common.
Ad traffic by user genderYear to 19 March 2020Company disclosed
66 per cent men, 34 per cent women
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Share of the ad traffic the network served, by the gender of the user. The report does not say how gender was determined.
Publisher earnings from click ads, change on the previous quarterThree months to 21 December 2019, against the three months to 22 September 2019Company disclosed
1.7 per cent increase
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Change in what publishers earned from showing the network's pay-per-click ads, against the previous three months. The report prints the changes, not the amounts.
Share of new ad creatives refusedYear to 19 March 2020Company disclosed
10 per cent
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Share of submitted ads the network refused for breaking its content rules.
Publisher earnings from click ads, change on the previous quarterThree months to 19 March 2020, against the three months to 21 December 2019Company disclosed
2.6 per cent decrease
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Change in what publishers earned from showing the network's pay-per-click ads, against the previous three months. The report prints the changes, not the amounts.
Ad impressions, change on the previous quarterThree months to 21 December 2019, against the three months to 22 September 2019Company disclosed
7.2 per cent increase
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Change in the number of ad impressions served on the network against the previous three months. The chart's axis is in billions of impressions; the quarterly totals themselves are drawn, not printed. This quarter includes the nationwide internet shutdown of November 2019.
Ad impressions, change on the previous quarterThree months to 22 September 2019, against the three months to 21 June 2019Company disclosed
13.77 per cent increase
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Change in the number of ad impressions served on the network against the previous three months. The chart's axis is in billions of impressions; the quarterly totals themselves are drawn, not printed.
Click fraud detected by the platform, valueYear to 19 March 2020Company disclosed
2.8 billion toman
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09The value of fraudulent clicks the network's own systems identified over the year, in toman as printed. It measures fraud detected, not money lost.
Ad traffic, fall during the nationwide internet shutdownNovember 2019Company disclosed
60 per cent
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09The fall in the network's ad traffic during Iran's nationwide internet shutdown in the second half of November 2019, against its level before the shutdown.
Ad impressions, change on the previous quarterThree months to 19 March 2020, against the three months to 21 December 2019Company disclosed
20.1 per cent increase
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Change in the number of ad impressions served on the network against the previous three months. The chart's axis is in billions of impressions; the quarterly totals themselves are drawn, not printed.
Average cost per click, all devicesYear to 19 March 2020Company disclosed
220 toman
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Average price an advertiser paid per click over the year, in toman as printed.
Publisher earnings from click ads, change on the previous quarterThree months to 22 September 2019, against the three months to 21 June 2019Company disclosed
19.3 per cent increase
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Change in what publishers earned from showing the network's pay-per-click ads, against the previous three months. The report prints the changes, not the amounts.
New ad creatives submittedYear to 19 March 2020Company disclosed
59,912
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Ads submitted by advertisers during the year, about 164 a day. Includes those later refused.
Advertisers, change over the yearYear to 19 March 2020Company disclosed
885 per cent increase
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09The chart compares the number of advertisers in the first month of this year with the first month of the next. The report does not print the counts themselves.
Average cost per click, desktopYear to 19 March 2020Company disclosed
368 toman
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Average price an advertiser paid per click over the year, in toman as printed.
Average cost per click, mobileYear to 19 March 2020Company disclosed
167 toman
MediaAd annual report on its online advertising network, year to 19 March 2020 · retrieved 2026-10-09Average price an advertiser paid per click over the year, in toman as printed.
Average earnings per publisher website, change on the previous quarterThree months to 21 June 2019, against the three months to 20 March 2019Company disclosed
17 per cent increase
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Change in the average earnings of a publisher website on the network against the previous three months. The report prints the changes, not the amounts.
Average earnings per publisher website, change on a year earlierMonth to 22 July 2019, against the month to 22 July 2018Company disclosed
5.5 times
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09The average earnings of a publisher website in one month against the same month a year earlier: a multiple of 5.5, not a 5.5 per cent rise.
Ad impressions, change on the previous quarterThree months to 21 December 2018, against the three months to 22 September 2018Company disclosed
35 per cent increase
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Change in the number of ad impressions served on the network against the previous three months. The chart's axis is in billions of impressions; the quarterly totals themselves are drawn, not printed.
Ad impressions, change on the previous quarterThree months to 20 March 2019, against the three months to 21 December 2018Company disclosed
33 per cent increase
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Change in the number of ad impressions served on the network against the previous three months. The chart's axis is in billions of impressions; the quarterly totals themselves are drawn, not printed.
Ad impressions, change on the previous quarterThree months to 21 June 2019, against the three months to 20 March 2019Company disclosed
25 per cent increase
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Change in the number of ad impressions served on the network against the previous three months. The chart's axis is in billions of impressions; the quarterly totals themselves are drawn, not printed.
Advertising campaigns, change over the yearMonth to 22 July 2019, against the month to 22 July 2018Company disclosed
630 per cent increase
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09The chart compares the number of campaigns in one month with the same month a year later. The report does not print the counts themselves.
Ad clicks, change on the previous quarterThree months to 20 March 2019, against the three months to 21 December 2018Company disclosed
82 per cent increase
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Change in the number of clicks on the network's ads against the previous three months. The report prints the changes, not the counts.
Ad clicks, change on the previous quarterThree months to 21 June 2019, against the three months to 20 March 2019Company disclosed
21 per cent increase
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Change in the number of clicks on the network's ads against the previous three months. The report prints the changes, not the counts.
Ad traffic by user genderTwelve months from late June 2018 to July 2019Company disclosed
64 per cent men, 36 per cent women
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Share of the ad traffic the network served, by the gender of the user. The report does not say how gender was determined.
New publishers joinedTwelve months from late June 2018 to July 2019Company disclosed
2,239
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Publishers are the websites that carry the network's ads. This counts websites added during the year, not the total at year end.
Average earnings per publisher website, change on the previous quarterThree months to 21 December 2018, against the three months to 22 September 2018Company disclosed
92 per cent increase
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Change in the average earnings of a publisher website on the network against the previous three months. The report prints the changes, not the amounts.
Ad impressions, change over the yearMonth to 21 May 2021, against the month to 20 May 2020Company disclosed
29 per cent increase
MediaAd third annual report on its online advertising network, April 2020 to April 2021 · retrieved 2026-10-09Change in ad impressions served on the network in one month against the same month a year earlier. The report prints the change, not the totals.
Websites refused as publishers for low qualityTwelve months from late June 2018 to July 2019Company disclosed
726
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09Websites that applied to carry the network's ads during the year and were turned down for low quality.
Click fraud detected by the platform, valueTwelve months from late June 2018 to July 2019Company disclosed
2.1 billion toman
MediaAd first annual report on its online advertising network, June 2018 to June 2019 · retrieved 2026-10-09The value of fraudulent clicks the network's own systems identified over the year, in toman as printed. It measures fraud detected, not money lost.
