Companies›Khanoumi

Khanoumi

Verified

E-commerceFankam GroupIn the registry

Entity IDIR-CO-2161

SectorE-commerce

Founded2014

HQTehran

VerificationVerified

Last reviewed2026-09-11

Iran's largest online cosmetics, personal-care and perfume marketplace; 50,000+ products from 250+ brands and roughly a third of Iran's online beauty market. Part of Fankam Group.

Doing business with Khanoumi? Check who legally owns and runs it: registry identity, capital and current board from the Official Gazette, in English with the Persian source, in three working days for USD 750. Full dossier with audited figures and competitors, USD 3,000. Order a Khanoumi registry check · download the Khanoumi dossier (PDF, free)

Operating metrics, period-stamped

Transactions in the Black Beauty sales campaignYear to 20 March 2025Company disclosed

more than 175,000

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06Transactions during the company's Black Beauty campaign, its November sale. A count of transactions, not of customers or items.

New products introducedYear to 20 March 2026Company disclosed

18,413

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

HeadcountYear to 19 March 2024Company disclosed

235 people

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Unique usersYear to 19 March 2024Company disclosed

1,947,279

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Brands carriedYear to 20 March 2025Company disclosed

1,150

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06Refines the 'more than 1,000 brands' given for the same year in the previous report.

Tehran province orders, fall below normal daily volume on the two worst days18 June 2025 and 1 March 2026Company disclosed

nearly 95 per cent

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06Measured against Tehran province's normal daily order volume, on the single worst day of each war. It is not a drop over the whole war.

Foundation, change in units sold20 February to 20 April 2026, against 22 December 2025 to 19 February 2026Company disclosed

-32.1 per cent, the largest fall among cosmetics

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06Compared with the two months before the war, not with a year earlier. Limited to cosmetic subcategories selling at least 2,000 units in two months.

Instalment purchases' share of all orders, change20 February to 20 April 2026, against the same window a year earlierCompany disclosed

+11 percentage points

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06A change in share, in percentage points; the report does not print the share itself. The window starts eight days before the second war began on 28 February 2026.

Care products' share of unit sales, first war window26 May to 6 July 2025Company disclosed

52 per cent

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06Share of items sold, not of sales value. The report's own first-war window runs from 26 May, before the war began on 13 June 2025.

Spending per customer on care products (hygiene and health)20 February to 20 April 2026Company disclosed

1,324 thousand toman

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06Average spend per customer over the window on care products only, in nominal toman, not adjusted for inflation.

Spending per customer on care products, year-on-year change20 February to 20 April 2026, against the same window a year earlierCompany disclosed

+85 per cent, from 715 thousand toman

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06Nominal growth, not adjusted for inflation; the report cites the central bank's inflation rate for the year as 48 per cent.

Spending per customer on cosmetics20 February to 20 April 2026Company disclosed

252 thousand toman

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06Average spend per customer over the window on cosmetics only, in nominal toman.

Time for daily purchases to return to the year's average after the twelve-day warTwelve-day war of 13 to 24 June 2025 and the recovery after itCompany disclosed

four to five days after the ceasefire and the internet's return

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06The wait is counted from the ceasefire and the internet's return together; the report's timeline marks the internet back on 25 June 2025 and sales back on 30 June 2025.

Sales recovery ahead of internet restoration, January 2026 shutdownInternet shutdown of 8 to 27 January 2026Company disclosed

8 days before the internet returned

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06Sales fell on 9 January 2026 and returned on 19 January, while the internet stayed down from 8 to 27 January 2026.

Care products' share of unit sales, second war window20 February to 20 April 2026Company disclosed

67 per cent

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06Share of items sold, not of sales value. The window spans the end of the financial year to 20 March 2026 and the month after it.

Lip pencil and liner, change in units sold20 February to 20 April 2026, against 22 December 2025 to 19 February 2026Company disclosed

+50.5 per cent, the largest rise among cosmetics

Product return rateYear to 20 March 2026Company disclosed

0.072 per cent of items

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Net Promoter ScoreYear to 20 March 2026Company disclosed

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

HeadcountYear to 20 March 2025Company disclosed

321 people

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06The previous report's +36 per cent headcount growth agrees: 235 to 321 is +36.6 per cent. The same report puts headcount at 300 in the year to 20 March 2026.

Unique usersYear to 20 March 2025Company disclosed

2,743,999

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06Refines the rounded 2.7 million given for the same year in the previous report; not a contradiction.

Sales on the best-selling day of the year28 November 2025Company disclosed

140 billion toman in one day

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Orders dispatched on the busiest day9 December 2025Company disclosed

14,000

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Items sold during the Black Beauty campaign daysYear to 20 March 2026Company disclosed

1.5 million items

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06Campaign dates are not printed beyond Azar (autumn) of 1404, so the period is the report year.

New products introduced, year-on-year changeYear to 20 March 2026Company disclosed

+46 per cent

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Women's share of unique usersYear to 20 March 2026Company disclosed

90 per cent (men 10 per cent)

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Items processedYear to 20 March 2026Company disclosed

10 million

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Daily site visits, year-on-year changeYear to 20 March 2026Company disclosed

+23 per cent

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Tehran's share of ordersYear to 20 March 2026Company disclosed

38 per cent (other provinces 62 per cent)

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

New brands addedYear to 20 March 2026Company disclosed

265

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Calls to customer serviceYear to 20 March 2026Company disclosed

308,278

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Orders processed per minute, averageYear to 20 March 2026Company disclosed

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

On-time delivery rateYear to 20 March 2026Company disclosed

95 per cent (92 per cent the year before)

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Mobile share of devices usedYear to 20 March 2025Company disclosed

94 per cent (desktop 6 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06The page does not say whether the split is of visits or of users.

New products introducedYear to 20 March 2025Company disclosed

12,619 (7,875 the year before, +60 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06

Customer comments postedYear to 20 March 2025Company disclosed

73,592 (29,846 the year before, +146 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06

SuppliersYear to 20 March 2025Company disclosed

411 (243 the year before, +69 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06

Conversion rate on the first day of the birthday sale10 June 2024Company disclosed

6.6 per cent

Khanoumi tenth-birthday report, June 2024 · retrieved 2026-10-06Conversion rate as the report prints it, for the opening day of a sale with discounts of up to 70 per cent; not an ordinary-day rate.

Transactions in the Khanoumi birthday sales campaignYear to 20 March 2025Company disclosed

more than 130,000

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06Transactions during the company's birthday sale in June. A count of transactions, not of customers or items.

Cosmetics' share of sales by valueYear to 20 March 2025Company disclosed

15.1 per cent (23.2 per cent the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06Share of sales measured in rial.

New processing centre, processing capacityYear to 20 March 2025Company disclosed

120,000 items a day

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06The centre opened during the year; the report gives it 14,000 square metres and room for 2 million goods.

Women among senior and middle managersYear to 20 March 2025Company disclosed

34 (52 per cent of senior and middle managers), up from 10 (37 per cent) the year before

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06Senior and middle managers together. The same page gives 32 men in this group, from 17.

Net Promoter ScoreYear to 20 March 2025Company disclosed

54.5 (51.5 the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06Customers' willingness to recommend Khanoumi. The report prints the score with a per cent sign.

Users aged 25 to 34, shareYear to 20 March 2025Company disclosed

45.6 per cent

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06Largest age group among users. The report gives 35 to 44 at 32.1 per cent and 18 to 24 at 12.6 per cent.

Products on offerYear to 20 March 2025Company disclosed

47,708 (35,220 the year before, +35.5 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06The number of distinct products listed. The at-a-glance page rounds this to more than 40,000.

Unique users, year-on-year changeYear to 20 March 2025Company disclosed

+41 per cent

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06Growth in the number of unique users over the year before.

Tehran's share of ordersYear to 20 March 2025Company disclosed

39.7 per cent (44.05 per cent the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06The share of orders from Tehran province; the other provinces took 60.3 per cent.

Calls to customer serviceYear to 20 March 2025Company disclosed

181,395 (99,327 the year before, +82.6 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06

Women's share of staffYear to 20 March 2026Company disclosed

49 per cent (men 51 per cent)

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06

Hygiene products' share of sales by valueYear to 20 March 2025Company disclosed

65.4 per cent (72.4 per cent the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06Share of sales measured in rial. Cosmetics took 15.1 per cent and health products 10.7 per cent.

Customer service, average wait for an answerYear to 20 March 2025Company disclosed

17 seconds (38 seconds the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06

Women's share of staffYear to 20 March 2025Company disclosed

57 per cent (men 43 per cent; 50 per cent each the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06

Total discounts givenYear to 20 March 2025Company disclosed

365 billion toman

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06The total value of discounts the company gave over the year, in toman as printed.

Storage capacityYear to 20 March 2025Company disclosed

2 million items (1.5 million the year before, +33 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06

Daily site visitsYear to 20 March 2025Company disclosed

350,000 (225,000 the year before, +55 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06Visits to the website a day, as the report captions them.

New brands addedYear to 20 March 2025Company disclosed

155 (995 brands the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06995 brands plus 155 new ones gives the 1,150 brands the report counts for the year.

Customer return rate, average (customers buying again)Two years to 20 March 2026Company disclosed

57 per cent; the report adds that more than half of customers repeated a purchase in the two years

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06The same report's summary says more than half of customers repeated a purchase in the two years; the figure here is the stated one, 57 per cent.

Usersyear to 20 March 2025Company disclosed

2,700,000 users, 91% women. 10,500,000 monthly site visitors

Khanoumi Business ↗ · retrieved 2026-08-18Persian original: «خانومی تعداد کاربران خود در سال ۱۴۰۳ را ۲/۷ میلیون کاربر اعلام کرده که ۹۱ درصدشان از زنان بودند». The company also claims 80% revenue growth; that figure is not recorded because no absolute base is disclosed anywhere.

Salesyear to 20 March 2025Company disclosed

Sales of 1,800 billion toman (roughly $26M at the 2024-25 average free-market rate of ~70,000 toman/$). More than 1,000 brands and 40,000 product varieties carried.

Khanoumi annual report 1403, page 17 ↗ · retrieved 2026-08-20Persian original: «فروش: ۱.۸ همت», where 1 hemat is 1,000 billion toman. The annual report carries an absolute sales figure, not only a growth rate. Sales as printed, which for a retailer is not necessarily net revenue; the report does not distinguish. Dollar conversion is Tehran Index arithmetic at the 2024-25 average of ~70,000 toman/$. Read from the 92-page 1403 annual report, in a copy held by Tehran Index.

Revenue (audited)Year ended 20 March 2025Official record

1,149.7 billion toman (11,497,471 million rial)

Sarv Roshd Paydar Yekom venture fund, audited financial statements for the year to 21 June 2026, note 10-2, filed on Codal (tracing number 1589852) ↗ · retrieved 2026-09-09Identified by the national ID shown in this profile: the fund prints the investee as تجارت خلاق هدف, the registered name the corporate registry pairs with that ID. The same figures appear in note 10-3 of the fund's audited interim to 21 December 2025 (tracing 1483028). This is audited revenue of the legal entity. The company's own annual report for the same year states sales of 1,800 billion toman; the 650 billion toman difference is not explained by either document. Sales may be gross value through the platform and revenue net of amounts owed to suppliers or tax; neither document says. At the 2024-25 average of about 70,000 toman/$ the audited figure is roughly $16 million, against roughly $26 million for the company's stated sales.

Net profitYear ended 20 March 2025Official record

65.4 billion toman (653,718 million rial)

Sarv Roshd Paydar Yekom venture fund, audited financial statements for the year to 21 June 2026, note 10-2, filed on Codal (tracing number 1589852) ↗ · retrieved 2026-09-09Identified on national ID [identifier held on the record] (see the revenue fact). Net margin about 5.7 percent of audited revenue, Tehran Index arithmetic. About $0.9 million at the 2024-25 average of ~70,000 toman/$.

Balance sheetAt 20 March 2025Official record

Assets 1,223.4 billion toman (12,233,757 million rial), liabilities 798.3 billion toman (7,983,437 million rial), equity 425.0 billion toman (4,250,320 million rial)

Sarv Roshd Paydar Yekom venture fund, audited financial statements for the year to 21 June 2026, note 10-2, filed on Codal (tracing number 1589852) ↗ · retrieved 2026-09-09Identified on national ID [identifier held on the record] (see the revenue fact). Foots to the rial: 7,983,437 + 4,250,320 = 12,233,757. Liabilities are 65 percent of assets; the filing gives no breakdown. Toman figures above 1 billion carry no dollar equivalent here because the balance sheet is a point-in-time position; the 2024-25 average (~70,000 toman/$) would put assets at roughly $17 million.

Sales growth and scale2025-26, 21 March 2025 to 20 March 2026Company disclosed

Sales +83 percent year on year, which the report puts at 35 percentage points above inflation · 3,200,000+ unique users · units sold +23 percent · 50,000+ SKUs · 1,400+ brands · 300+ staff · women 40 percent of management

Khanoumi annual report 1404, "Khanoumi 1404 at a glance" ↗ · retrieved 2026-09-11Growth rate only; the report does not print the 1404 sales level. The 1403 base is itself two numbers in this profile: 1,800 billion toman by the company and 1,149.7 billion toman audited, so 83 percent cannot be turned into a 1404 level without choosing a base. Report: khanoumi.com/pub/reports/annual/1404/annual-report.pdf, not yet read page by page.

Two-year window, FY2023-24 to FY2025-26Iranian years 2023-24 to 2025-26, 21 March 2023 to 20 March 2026Company disclosed

Sales 3.6 times · profit value 5.3 times (the report says "on the basis of rial margin value") · units sold close to 2 times · more than half of customers repeated a purchase within the period

Khanoumi annual report 1404, "from growth to sustainability" ↗ · retrieved 2026-09-11Nominal rial multiples over a period of high inflation; the report itself frames the year as "sustainability" after a scale-up year (1402) and a transition year (1403). The report also carries a special section on the two wars and the internet shutdown of the year.

Ownership & capital

Shareholder on recordAt 21 June 2026Official record

Sarv Roshd Paydar Yekom venture fund holds a stake carried at 20.0 billion toman of cost (200,000,000,000 rial); the percentage owned is not disclosed in the filing

Sarv Roshd Paydar Yekom venture fund, audited financial statements for the year to 21 June 2026, note 10, filed on Codal (tracing number 1589852) ↗ · retrieved 2026-09-09Note 10 is in rial. The holding is 14.99 percent of the fund's venture portfolio at cost, which is a fact about the fund, not about Khanoumi's ownership. Registered capital and any implied valuation are deliberately not derived.

Signals & timeline, Khanoumi mentions

2026-07-18Saman Bank launches digital supply chain finance for Khanoumi 2026-06-29Khanoumi partners with Saman Bank to launch supply chain finance service

From the published signal feed; each record links to its source. All signals →

Source ledger, every field, its evidence

Transactions in the Black Beauty sales campaignCompany disclosedYear to 20 March 2025

more than 175,000

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

New products introducedCompany disclosedYear to 20 March 2026

18,413

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

HeadcountCompany disclosedYear to 19 March 2024

235 people

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Unique usersCompany disclosedYear to 19 March 2024

1,947,279

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Brands carriedCompany disclosedYear to 20 March 2025

1,150

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Tehran province orders, fall below normal daily volume on the two worst daysCompany disclosed18 June 2025 and 1 March 2026

nearly 95 per cent

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Foundation, change in units soldCompany disclosed20 February to 20 April 2026, against 22 December 2025 to 19 February 2026

-32.1 per cent, the largest fall among cosmetics

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Instalment purchases' share of all orders, changeCompany disclosed20 February to 20 April 2026, against the same window a year earlier

+11 percentage points

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Care products' share of unit sales, first war windowCompany disclosed26 May to 6 July 2025

52 per cent

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Spending per customer on care products (hygiene and health)Company disclosed20 February to 20 April 2026

1,324 thousand toman

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Spending per customer on care products, year-on-year changeCompany disclosed20 February to 20 April 2026, against the same window a year earlier

+85 per cent, from 715 thousand toman

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Spending per customer on cosmeticsCompany disclosed20 February to 20 April 2026

252 thousand toman

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Time for daily purchases to return to the year's average after the twelve-day warCompany disclosedTwelve-day war of 13 to 24 June 2025 and the recovery after it

four to five days after the ceasefire and the internet's return

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Sales recovery ahead of internet restoration, January 2026 shutdownCompany disclosedInternet shutdown of 8 to 27 January 2026

8 days before the internet returned

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Care products' share of unit sales, second war windowCompany disclosed20 February to 20 April 2026

67 per cent

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Lip pencil and liner, change in units soldCompany disclosed20 February to 20 April 2026, against 22 December 2025 to 19 February 2026

+50.5 per cent, the largest rise among cosmetics

Khanoumi report for the year to 20 March 2026, war and connectivity section · retrieved 2026-10-06retrieved 2026-10-06

Product return rateCompany disclosedYear to 20 March 2026

0.072 per cent of items

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Net Promoter ScoreCompany disclosedYear to 20 March 2026

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

HeadcountCompany disclosedYear to 20 March 2025

321 people

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Unique usersCompany disclosedYear to 20 March 2025

2,743,999

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Sales on the best-selling day of the yearCompany disclosed28 November 2025

140 billion toman in one day

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Orders dispatched on the busiest dayCompany disclosed9 December 2025

14,000

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Items sold during the Black Beauty campaign daysCompany disclosedYear to 20 March 2026

1.5 million items

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

New products introduced, year-on-year changeCompany disclosedYear to 20 March 2026

+46 per cent

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Women's share of unique usersCompany disclosedYear to 20 March 2026

90 per cent (men 10 per cent)

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Items processedCompany disclosedYear to 20 March 2026

10 million

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Daily site visits, year-on-year changeCompany disclosedYear to 20 March 2026

+23 per cent

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Tehran's share of ordersCompany disclosedYear to 20 March 2026

38 per cent (other provinces 62 per cent)

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

New brands addedCompany disclosedYear to 20 March 2026

265

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Calls to customer serviceCompany disclosedYear to 20 March 2026

308,278

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Orders processed per minute, averageCompany disclosedYear to 20 March 2026

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

On-time delivery rateCompany disclosedYear to 20 March 2026

95 per cent (92 per cent the year before)

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Mobile share of devices usedCompany disclosedYear to 20 March 2025

94 per cent (desktop 6 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

New products introducedCompany disclosedYear to 20 March 2025

12,619 (7,875 the year before, +60 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Customer comments postedCompany disclosedYear to 20 March 2025

73,592 (29,846 the year before, +146 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

SuppliersCompany disclosedYear to 20 March 2025

411 (243 the year before, +69 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Conversion rate on the first day of the birthday saleCompany disclosed10 June 2024

6.6 per cent

Khanoumi tenth-birthday report, June 2024 · retrieved 2026-10-06retrieved 2026-10-06

Transactions in the Khanoumi birthday sales campaignCompany disclosedYear to 20 March 2025

more than 130,000

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Cosmetics' share of sales by valueCompany disclosedYear to 20 March 2025

15.1 per cent (23.2 per cent the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

New processing centre, processing capacityCompany disclosedYear to 20 March 2025

120,000 items a day

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Women among senior and middle managersCompany disclosedYear to 20 March 2025

34 (52 per cent of senior and middle managers), up from 10 (37 per cent) the year before

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Net Promoter ScoreCompany disclosedYear to 20 March 2025

54.5 (51.5 the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Users aged 25 to 34, shareCompany disclosedYear to 20 March 2025

45.6 per cent

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Products on offerCompany disclosedYear to 20 March 2025

47,708 (35,220 the year before, +35.5 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Unique users, year-on-year changeCompany disclosedYear to 20 March 2025

+41 per cent

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Tehran's share of ordersCompany disclosedYear to 20 March 2025

39.7 per cent (44.05 per cent the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Calls to customer serviceCompany disclosedYear to 20 March 2025

181,395 (99,327 the year before, +82.6 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Women's share of staffCompany disclosedYear to 20 March 2026

49 per cent (men 51 per cent)

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

Hygiene products' share of sales by valueCompany disclosedYear to 20 March 2025

65.4 per cent (72.4 per cent the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Customer service, average wait for an answerCompany disclosedYear to 20 March 2025

17 seconds (38 seconds the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Women's share of staffCompany disclosedYear to 20 March 2025

57 per cent (men 43 per cent; 50 per cent each the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Total discounts givenCompany disclosedYear to 20 March 2025

365 billion toman

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Storage capacityCompany disclosedYear to 20 March 2025

2 million items (1.5 million the year before, +33 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Daily site visitsCompany disclosedYear to 20 March 2025

350,000 (225,000 the year before, +55 per cent)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

New brands addedCompany disclosedYear to 20 March 2025

155 (995 brands the year before)

Khanoumi annual report 1403, year to 20 March 2025 · retrieved 2026-10-06retrieved 2026-10-06

Customer return rate, average (customers buying again)Company disclosedTwo years to 20 March 2026

57 per cent; the report adds that more than half of customers repeated a purchase in the two years

Khanoumi annual report for the year to 20 March 2026 · retrieved 2026-10-06retrieved 2026-10-06

UsersCompany disclosedyear to 20 March 2025

2,700,000 users, 91% women. 10,500,000 monthly site visitors

Khanoumi Business ↗ · retrieved 2026-08-18retrieved 2026-08-18

SalesCompany disclosedyear to 20 March 2025

Sales of 1,800 billion toman (roughly $26M at the 2024-25 average free-market rate of ~70,000 toman/$). More than 1,000 brands and 40,000 product varieties carried.

Khanoumi annual report 1403, page 17 ↗ · retrieved 2026-08-20retrieved 2026-08-20

Revenue (audited)Official recordYear ended 20 March 2025

1,149.7 billion toman (11,497,471 million rial)

Sarv Roshd Paydar Yekom venture fund, audited financial statements for the year to 21 June 2026, note 10-2, filed on Codal (tracing number 1589852) ↗ · retrieved 2026-09-09retrieved 2026-09-09

Net profitOfficial recordYear ended 20 March 2025

65.4 billion toman (653,718 million rial)

Sarv Roshd Paydar Yekom venture fund, audited financial statements for the year to 21 June 2026, note 10-2, filed on Codal (tracing number 1589852) ↗ · retrieved 2026-09-09retrieved 2026-09-09

Balance sheetOfficial recordAt 20 March 2025

Assets 1,223.4 billion toman (12,233,757 million rial), liabilities 798.3 billion toman (7,983,437 million rial), equity 425.0 billion toman (4,250,320 million rial)

Sarv Roshd Paydar Yekom venture fund, audited financial statements for the year to 21 June 2026, note 10-2, filed on Codal (tracing number 1589852) ↗ · retrieved 2026-09-09retrieved 2026-09-09

Sales growth and scaleCompany disclosed2025-26, 21 March 2025 to 20 March 2026

Khanoumi annual report 1404, "Khanoumi 1404 at a glance" ↗ · retrieved 2026-09-11retrieved 2026-09-11

Shareholder on recordOfficial recordAt 21 June 2026

Sarv Roshd Paydar Yekom venture fund holds a stake carried at 20.0 billion toman of cost (200,000,000,000 rial); the percentage owned is not disclosed in the filing

Sarv Roshd Paydar Yekom venture fund, audited financial statements for the year to 21 June 2026, note 10, filed on Codal (tracing number 1589852) ↗ · retrieved 2026-09-09retrieved 2026-09-09

Two-year window, FY2023-24 to FY2025-26Company disclosedIranian years 2023-24 to 2025-26, 21 March 2023 to 20 March 2026

Sales 3.6 times · profit value 5.3 times (the report says "on the basis of rial margin value") · units sold close to 2 times · more than half of customers repeated a purchase within the period

Khanoumi annual report 1404, "from growth to sustainability" ↗ · retrieved 2026-09-11retrieved 2026-09-11

Last full review: 2026-09-11 · Tehran Index research desk · corrections: desk@tehranindex.com

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Registered entity

Legal entityTejarat Khalagh Hadaf

StatusActive

Board & shareholders

Masoud Shah Moradiregistered MD & Chairman) + 2 corporate entities (gazette 1404/05/30

Evidence & verification

Verification tierVerified, registry / official source

Primary evidenceir.linkedin.com

Registry identifiersWithheld for compliance

Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →

Quick facts

Tehran, Iran

Founded 2014

www.khanoumi.com LinkedIn

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