Taarof rebrands as Unbox and moves from parcel delivery toward an API-based logistics network

Taarof, after close to 10 years as a parcel delivery and distribution company, has changed its business model and renamed itself Unbox. Speaking to Way2Pay, chief executive Reza Torabi said the group is in the process of moving from parcel delivery and distribution toward a logistics network with nationwide coverage and API-based services, and did not present that network as complete. He put the problem Unbox is built to close as the gap between operators specialising in urban delivery and the nationwide distribution networks, which he said is one of the faults of the Iranian market. The company presented its new identity and its sorting infrastructure at the 29th Elecomp exhibition.