Karizma Financial Group entered lendtech with Karizma Pay, unveiled at Elecomp 2026, a service that lets users borrow against the value of financial assets without selling them. The asset stays with its custodian as collateral and the user keeps ownership and any return on it, such as fund income or a rise in the gold price. Credit is sized against the asset's value, can be spent across a network of accepting merchants or drawn as a cash facility, and part of the collateral is released as the debt is repaid. Tara, Zarin and the Snapp group are among the acceptors named. Assets held at other brokerages, funds and gold platforms can be pledged without being moved. Connecting crypto platforms to the network is under review, not under way.
Evidence status is semantic, not decorative, see Methodology for how verification tiers are defined.
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