BNPL had 20,000-25,000 points of sale in 2024-25, over 75% physical

Iran's BNPL industry ran an estimated 20,000 to 25,000 points of sale in 2024-25, about 15,000 to 20,000 of them physical and about 5,000 online, so more than 75 percent were physical. TechRasa Insight notes one brand may have a single online store but several branches. Credit use runs the other way: BNPL is an estimated 25 to 30 percent of sales at online merchants but under 5 percent at physical ones, a gap the report frames as the sector's main untapped growth room.