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Tehran Index · Insights

The Iran Fintech Landscape

Iran's fintech economy runs across twelve verticals, from super-app rails moving trillions of toman a year to a crowdfunding market of 12.8 trillion toman. Each shown on the measure that fits it, with the ownership lens that shows how a few groups reach across many of them. Built from the Tehran Index registry.

FintechJuly 23, 2026·6 min read
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Key takeaways
  • Tehran Index tracks 178 fintech and crypto companies across twelve verticals, each shown on the measure that fits it: flow, stock, credit, premium or infrastructure, so nothing is falsely ranked against a different metric.
  • Financial super-apps move the most, about 3,000 trillion toman of annual throughput, led by Ap; crypto exchange trading runs 2,000 to 2,500 trillion toman a year, led by Nobitex; wealth platforms hold about 618 trillion toman in assets, led by MofidApp.
  • The ownership lens is the differentiator: a handful of groups sit behind names in several verticals at once. Fanap spans API aggregation, super-apps and crowdfunding; Asan Pardakht runs a super-app, an insurtech and a gold service; Karizma spans wealth, crowdfunding and insurance.
  • Most of this scaled since 2019, and much of it is invisible in English until now, which is exactly the gap the registry closes.
  • Figures are shown in toman as reported; toman is the reliable read of period scale.

Sector research, financial year 2024 to 2025. Built from the Tehran Index registry and primary sector data. This is the living version: where a static report freezes the market once, we track the companies, the money, and the ownership underneath them.

Iran’s fintech economy runs across twelve distinct verticals, from online-gold apps and instalment credit that millions of people touch weekly to a crowdfunding market that raised 12.8 trillion toman in 2024-25. Each vertical below is shown on the measure that actually fits it, so a super-app’s throughput and a wealth platform’s assets are never ranked against each other.

The fintech surface, as we track it
12verticals mappedeach on its own measure
178companies in the registryfintech and crypto
3,000tn tomanlargest single flowsuper-app throughput, 2024-25
2019when most of this scaledin barely six years
Source: Tehran Index registry (live company counts) and 2024-25 sector data.

The twelve verticals

Online goldFlow
70 to 80 tn toman
annual trading
Leaders: Milli, Taline, Inviyindependent
Ecosystem players~40
Tracked by Tehran Index7
Buy now pay laterCredit
75 tn toman
credit extended
Leaders: SnappPay, Tara, KeepaSnapp; independent
Ecosystem players13
Tracked by Tehran Index7
Online insurancePremium
16 tn toman
policy sales
Leaders: Azki, BimeBazaar, Bime.comindependent
Ecosystem players36
Tracked by Tehran Index10
Betabanks and neobanksStock
100 to 110 tn toman
deposits held
Leaders: Blu, Wepod, BajetSaman Bank, Pasargad Bank
Ecosystem players~20
Tracked by Tehran Index24
Financial super-appsFlow
3,000 tn toman
annual throughput
Leaders: Ap, HamrahCard, DigiPayAsan Pardakht, Digikala
Ecosystem players~35
Tracked by Tehran Index12
Crypto exchangeFlow
2,000 to 2,500 tn toman
annual trading
Leaders: Nobitex, Wallex, Bitpinindependent
Ecosystem players~300
Tracked by Tehran Index13
Wealth and asset platformsStock
618 tn toman
assets under management
Leaders: MofidApp, Karizma, AgahManMofid, Karizma, Agah
Ecosystem players~20
Tracked by Tehran Index15
Lending and facilitatorsCredit
37 tn toman
loans disbursed
Leaders: Manisa, DigiPay, AzkiVamEtemad, Digikala
Ecosystem players~20
Tracked by Tehran Index8
Payment facilitatorsFlow
270 tn toman
internet-purchase volume
Leaders: Vandar, Zibal, ZarinPalindependent
Ecosystem players15
Tracked by Tehran Index16
Cross-border paymentsFlow
25 to 30 tn toman
annual cross-border flow
Leaders: IraniCard, ArzCreditindependent
Ecosystem players~30
Tracked by Tehran Index14
CrowdfundingCredit
12.8 tn toman
raised in 2024-25
Leaders: Ham-Afarin, IB CrowdFanap, Tamadon
Ecosystem players42
Tracked by Tehran Index12
Financial API aggregatorsInfra
5,000+ businesses
open-banking rails
Leaders: Finnotech, FaraboomFanap
Ecosystem players16
Tracked by Tehran Index8

Metric type: Flow is annual transaction or trading volume, Credit is annual credit or capital extended, Stock is assets under management or deposits held, Premium is annual policy sales, Infra is open-banking rails. Player counts are ecosystem estimates from 2024-25 sector data; the tracked count is live from the Tehran Index registry. Leader lists are the top players by the vertical’s own metric, not an exhaustive ranking.

The ownership lens

This is the part a logo map misses. Iran’s fintech surface looks like dozens of independent apps. Underneath, a small number of financial and industrial groups sit behind names in several verticals at once. Following the control, not the branding, is what turns a directory into intelligence.

Fanap (Bank Pasargad)
Reaches API aggregation (Finnotech, Podium), super-apps (PayPad) and crowdfunding (Ham-Afarin oversight). Infrastructure, not just apps.
Asan Pardakht (Bank Pasargad)
Behind the market-leading super-app (Ap), an insurtech (Asan Bime) and an online-gold service (Inviy) inside one ecosystem.
Karizma Financial Group
A single group across wealth (Karizma), crowdfunding (Karizma Crowd) and insurance (Karizma Bime).
Snapp Group
Owns a top BNPL brand (SnappPay) and an insurtech (SnappBime), monetising the same user base twice.
Mofid Securities
The country’s largest wealth and asset platform (MofidApp) sits under a thirty-year brokerage, not a startup.
Golrang and Digikala
Consumer groups reaching into credit: Golrang behind a crowdfunding arm, Digikala behind DigiPay in lending and BNPL.

Why it matters

A directory tells you who exists. Intelligence tells you who controls what, on what scale, and how firmly the number is verified. Read alongside the digital-banking benchmark, this landscape is the base map for everything Tehran Index publishes on Iranian fintech.

Cite as: Tehran Index, “The Iran Fintech Landscape,” 2024-25, 23 July 2026. Compiled by Tehran Index from its registry and 2024-25 sector data; not reproduced from any third-party publication. Figures are in toman as reported.

Frequently asked

How big is Iran’s fintech market?

It runs across twelve verticals on different measures. The largest by flow is financial super-apps at about 3,000 trillion toman of annual throughput; crypto exchange trading is 2,000 to 2,500 trillion toman a year; wealth platforms hold about 618 trillion toman in assets. Tehran Index tracks 178 fintech and crypto companies.

What are the main fintech sectors in Iran?

Financial super-apps, crypto exchange, wealth and asset platforms, payment facilitators, betabanks and neobanks, buy-now-pay-later, online gold, lending, cross-border payments, online insurance, crowdfunding, and financial API aggregators.

Who owns Iran’s fintech companies?

A small number of groups reach across many verticals. Fanap (Bank Pasargad) spans API aggregation, super-apps and crowdfunding; Asan Pardakht runs a super-app, insurtech and gold service; Karizma Financial Group spans wealth, crowdfunding and insurance; Snapp owns a BNPL and an insurtech.

Who leads each Iranian fintech vertical?

Ap in super-apps, Nobitex in crypto exchange, MofidApp in wealth, Milli in online gold, Azki in online insurance, Blu and Wepod in neobanks, SnappPay and Tara in BNPL, Manisa and DigiPay in lending, IraniCard in cross-border payments (Tehran Index, 2024-25).

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