Flicka is an equestrian social network and marketplace for riders, horse owners, trainers, clubs and equipment sellers in Iran. Users build profiles for themselves and their horses, share posts, form groups, record events and list riding equipment; product inquiries are referred to sellers. It is part of Mustang Startup Studio and is not incorporated.
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Decision snapshot
Legal status
Not incorporated. Operator not yet registered. The founder states that Flicka is not a registered legal entity.
As stated on 16 September 2026Founder disclosure
Email to the desk from Nafiseh Ofoghi, founder, 16 September 2026 · retrieved 2026-09-16
First test user
The first test user registered on 19 November 2022, after the founder had built the first version of the product.
19 November 2022Founder disclosure
Email to the desk from Nafiseh Ofoghi, founder, 22 September 2026 · retrieved 2026-09-22
First real users
The first real users joined on 21 March 2023, including riders from the founder's own riding club and other clubs. This date is the basis for Flicka's founding year of 2023.
21 March 2023Founder disclosure
Email to the desk from Nafiseh Ofoghi, founder, 22 September 2026 · retrieved 2026-09-22
Every field carries an explicit evidence state and its source. Self-reported figures are labelled as such; nothing is presented with more certainty than its source supports.
Operating metrics, period-stamped
Registered usersSeptember 2026, as stated on 22 September 2026Founder disclosure
About 150 registered users.
Email to the desk from Nafiseh Ofoghi, founder, 22 September 2026 · retrieved 2026-09-22Company-stated, unaudited, as of September 2026. From the platform's own records; no public source shows the figure.
New registrations per monthSeptember 2026, as stated on 22 September 2026Founder disclosure
About 10 new registrations a month.
Email to the desk from Nafiseh Ofoghi, founder, 22 September 2026 · retrieved 2026-09-22Company-stated, unaudited, as of September 2026. From the platform's own records; no public source shows the figure.
Marketplace inquiries and orders per monthSeptember 2026, as stated on 22 September 2026Founder disclosure
About 20 product inquiries or orders a month, referred to sellers through the marketplace. Flicka does not state that it sells the products itself.
Email to the desk from Nafiseh Ofoghi, founder, 22 September 2026 · retrieved 2026-09-22Company-stated, unaudited, as of September 2026. Inquiries and orders are counted together; no transaction value is stated.
Business model & group
Seller referral system startMay or June 2025Founder disclosure
The current seller-matching and referral system began receiving orders in May or June 2025.
Email to the desk from Nafiseh Ofoghi, founder, 22 September 2026 · retrieved 2026-09-22Company-stated, unaudited, as of 22 September 2026.
User acquisitionAs stated on 22 September 2026Founder disclosure
Organic, mainly through search and SEO. No paid advertising to date.
Email to the desk from Nafiseh Ofoghi, founder, 22 September 2026 · retrieved 2026-09-22Company-stated, unaudited, as of 22 September 2026.
What Flicka is, on its own siteSite read 25 September 2026Company disclosed
The site describes Flicka as a social network for horse lovers and riders, where users share posts and photos, build profiles for themselves and their horses, form groups, hold events and buy and sell riding equipment.
Flicka website, home page ↗ · retrieved 2026-09-25Published by the company on its own site. It describes the product; it does not evidence the user or order figures in this profile.
Leadership
FounderAs stated on 16 September 2026Founder disclosure
Nafiseh Ofoghi, founder. She founded and developed Flicka and currently manages and operates it.
Email to the desk from Nafiseh Ofoghi, founder, 16 September 2026 · retrieved 2026-09-16Company-stated, unaudited, as of 16 September 2026. Founder identity is a public business role, recorded with her consent.
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Registered entity
StatusNot incorporated · operator not yet registered
OwnershipFounded, built and self-funded by Nafiseh Ofoghi, with no outside investors, as she states.
Entity notesNot incorporated. Operator not yet registered: the founder states that Flicka is not a registered legal entity. Part of the Mustang Startup Studio portfolio, itself an unincorporated brand.
Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →
Registry check on Flicka: legal entity, capital, board and managing director from the Official Gazette. USD 750, three working days. Full dossier with audited figures, competitors and risks: USD 3,000, five working days.
