Ads published per day, averageYear to 20 March 2021Company disclosed
more than 353 thousand
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06Ads published each day on average, not ads live on the site at once.
Property ads, buying and sellingYear to 20 March 2019Company disclosed
16.5 million
Divar report on Iran's second-hand economy, year to 20 March 2019 · retrieved 2026-10-06The report heads this block property buying and selling; it does not say whether rental ads are included.
Property ad views, buying and sellingYear to 20 March 2019Company disclosed
6.5 billion
Divar report on Iran's second-hand economy, year to 20 March 2019 · retrieved 2026-10-06
Ads published, year-on-year changeYear to 19 March 2020Company disclosed
37 per cent
Divar performance report, 2019 to 2020 · retrieved 2026-10-06The previous year on the same page is 72 million ads published.
Ads published per day, averageYear to 19 March 2020Company disclosed
270,560
Divar performance report, 2019 to 2020 · retrieved 2026-10-06Ads published each day on average, not ads live on the site at once.
Active usersYear to 19 March 2020Company disclosed
35 million
Divar performance report, 2019 to 2020 · retrieved 2026-10-06The report does not define an active user or say over what window activity is counted. Later reports count unique phones that opened the app instead, a different measure.
Share of ad views via the appYear to 19 March 2020Company disclosed
more than 94 per cent
Divar performance report, 2019 to 2020 · retrieved 2026-10-06A share of ad views, not of users. The website took 5 to 6 per cent.
Ads publishedYear to 20 March 2019Company disclosed
more than 72 million
Divar report on Iran's second-hand economy, year to 20 March 2019 · retrieved 2026-10-06Ads published across Iran during the year. The report states it as a lower bound.
Passenger car ads publishedYear to 19 March 2020Company disclosed
9.6 million
Divar performance report, 2019 to 2020 · retrieved 2026-10-06Ads, not cars sold. The report calls it Divar's largest subcategory.
Direct employmentYear to 20 March 2019Company disclosed
350 people
Divar report on Iran's second-hand economy, year to 20 March 2019 · retrieved 2026-10-06Divar's own staff as the report gives them, with no date within the year and no list of the group entities included.
Cities where Divar operatesYear to 20 March 2019Company disclosed
60
Divar report on Iran's second-hand economy, year to 20 March 2019 · retrieved 2026-10-06Stated in the present tense in a report published early in 2019.
Ads published in a single day, record3 February 2020Company disclosed
375,552
Divar performance report, 2019 to 2020 · retrieved 2026-10-06The report prints the date in the Iranian calendar; 3 February 2020 is its Gregorian equivalent.
Businesses active on DivarYear to 20 March 2019Company disclosed
more than 380 thousand
Divar report on Iran's second-hand economy, year to 20 March 2019 · retrieved 2026-10-06The report counts sellers of new and second-hand goods and those offering services and recruitment. It does not give the activity threshold used.
Real estate ads publishedYear to 19 March 2020Company disclosed
16,864,014
Divar performance report, 2019 to 2020 · retrieved 2026-10-06Ads, not properties: one property can be advertised more than once.
Vehicle ad viewsYear to 20 March 2019Company disclosed
6.8 billion
Divar report on Iran's second-hand economy, year to 20 March 2019 · retrieved 2026-10-06Views of vehicle ads; the report does not say whether repeat views are counted.
Ads publishedYear to 19 March 2020Company disclosed
98,754,514
Divar performance report, 2019 to 2020 · retrieved 2026-10-06Ads published, not ads submitted: rejected ads are not in this count.
Ads reviewed per day, averageYear to 19 March 2020Company disclosed
500 thousand
Divar performance report, 2019 to 2020 · retrieved 2026-10-06Includes requests to edit existing ads as well as new ads, per the report's note on its review figures.
HeadcountYear to 19 March 2020Company disclosed
795
Divar performance report, 2019 to 2020 · retrieved 2026-10-06Total personnel as the report states it; the report does not break the count down by group entity.
Vehicles ads publishedYear to 19 March 2020Company disclosed
16,433,336
Divar performance report, 2019 to 2020 · retrieved 2026-10-06All vehicle ads, of which passenger cars are 9.6 million.
Active businessesYear to 19 March 2020Company disclosed
447,027
Divar performance report, 2019 to 2020 · retrieved 2026-10-06The report defines an active business as a user who posted on average at least two ads a month from one city in one fixed category.
Home-related ads publishedYear to 19 March 2020Company disclosed
16,336,006
Divar performance report, 2019 to 2020 · retrieved 2026-10-06The report does not list what the category covers.
Ads published by businessesYear to 19 March 2020Company disclosed
31 million
Divar performance report, 2019 to 2020 · retrieved 2026-10-06About one third of all ads. The report does not say whether it used its active-business rule to identify business ads.
Unique phones that opened the app, year-on-year changeYear to 20 March 2022Company disclosed
20 per cent
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06The level for the year, 53.1 million unique phones, is stated in the same report; the figure here is the stated change.
Unique phones opening the app, monthly averageYear to 20 March 2022Company disclosed
22.2 million
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06Devices, not people. The same chart prints 16.5 million for 1399 and a change of 30 per cent, but those two do not agree (16.5 to 22.2 is about 35 per cent), so the printed change is not carried here.
Active installs at year end, year-on-year changeYear to 20 March 2022Company disclosed
8 per cent
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06The year-end level, 23.6 million active installs, is stated in the same report. Page 10 states installs are counted from Cafe Bazaar.
Unique advertisers, year-on-year changeYear to 20 March 2022Company disclosed
18 per cent
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06The level, 21.8 million unique advertisers, is stated in the same report. Its 1399 figure (18.5 million) agrees with the 1399 report's 18,519,000.
Ads published, year-on-year changeYear to 20 March 2022Company disclosed
8 per cent
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06The level, 139.7 million ads published, is stated in the same report.
Unique phones opening the app, daily averageYear to 20 March 2022Company disclosed
10.1 million
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06Devices, not people or accounts. The printed headline carries a plus sign; the bar for 1400 prints 10.1 million.
Active installs, year-on-year changeYear to 20 March 2021Company disclosed
10 per cent
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06
Advertisers who paid nothing to publish, shareYear to 20 March 2021Company disclosed
88 per cent
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06Share of the year's 18.5 million advertisers. Paid options are promotions that move an ad up or keep it at the top.
Vehicle adsYear to 20 March 2019Company disclosed
7.4 million
Divar report on Iran's second-hand economy, year to 20 March 2019 · retrieved 2026-10-06
Ads published, year-on-year changeYear to 20 March 2021Company disclosed
31 per cent
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06The previous year on the same chart is 98.8 million ads.
Advertisers in the home and kitchen categoryYear to 20 March 2021Company disclosed
6.562 million
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06People who posted at least one ad in the category; the report says it had the most advertisers of the ten categories.
Calls to customer supportYear to 20 March 2021Company disclosed
more than 2 million
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06
Share of ads published, real estateYear to 20 March 2021Company disclosed
17 per cent
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06
Shops that published adsYear to 20 March 2021Company disclosed
more than 19 thousand
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06Shops using the storefront feature, Divar Shops; not a count of all business advertisers. The same page gives 322 thousand ads in Divar Shops.
Unique advertisers, year-on-year changeYear to 20 March 2021Company disclosed
38 per cent
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06Advertisers are counted as unique mobile numbers that posted at least one ad. The previous year on the same chart is 13.4 million.
Ads published in Tehran cityYear to 20 March 2021Company disclosed
30.5 million
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06City of Tehran, not Tehran province. The report puts it at about a quarter of all ads.
Ads submitted for reviewYear to 20 March 2021Company disclosed
185 million
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06Ads submitted before review. The same chart gives 56 million rejected and 129 million published.
Share of ads published, home and kitchenYear to 20 March 2021Company disclosed
23 per cent
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06The report names this category home-related and defines it as home furnishings, kitchen goods, tools, building and garden.
Passenger car ads publishedYear to 20 March 2021Company disclosed
8.6 million
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06Ads, not cars sold.
Share of ads published, vehiclesYear to 20 March 2021Company disclosed
13 per cent
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06
Unique ad viewsYear to 20 March 2021Company disclosed
more than 41 billion
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06A unique view counts one device once per ad per week.
Chat conversations on adsYear to 20 March 2021Company disclosed
641,540,671
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06A conversation is a text exchange between two people and holds several messages. The same page gives 3.725 billion messages, 3.9 times the previous year.
Unique ad views, year-on-year changeYear to 20 March 2021Company disclosed
42 per cent
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06The previous year on the same chart is 29 billion unique views.
Apartment-for-sale adsYear to 20 March 2021Company disclosed
7 million
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06Ads, not apartments: one apartment can be advertised more than once. The same page gives 3.6 million apartment-rental ads.
Users in income-earning categoriesYear to 20 March 2021Company disclosed
1,435,606
Divar annual report 1399, year to 20 March 2021 · retrieved 2026-10-06Users of seven categories in which, the report says, users usually earn income. The report rounds it to 1.4 million.
Share of ads published, home and kitchenYear to 20 March 2022Company disclosed
24 per cent
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06
Share of ads published, real estateYear to 20 March 2022Company disclosed
16 per cent
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06A share of ads published, not of ad views or of transactions.
Share of ads published, vehiclesYear to 20 March 2022Company disclosed
13 per cent
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06
Unique ad viewsYear to 20 March 2022Company disclosed
45.9 billion
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06A unique view counts one device once per ad per week (page 30). 1399 on the same basis: 41.0 billion, change 12 per cent (page 30).
Contact details revealed to usersYear to 20 March 2022Company disclosed
more than 1.3 billion
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06
Users who received an ad's contact detailsYear to 20 March 2022Company disclosed
34.6 million
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-061399 comparison on the same page: 28.0 million, change 23 per cent.
Ads published in a single day, record20 February 2022Company disclosed
more than 522 thousand
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06The report prints the date in the Iranian calendar; 20 February 2022 is its Gregorian equivalent.
Ads on view to users each dayYear to 20 March 2022Company disclosed
more than 6.7 million
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06The 1399 report's 'average daily active (live) ads, 5.2 million' is worded differently (more than, each day, versus an average), so the two are not directly comparable.
Ads published in Tehran cityYear to 20 March 2022Company disclosed
more than 30.3 million
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06City of Tehran, not Tehran province. The same text gives 2.1 times Mashhad.
Advertisers in the vehicles categoryYear to 20 March 2022Company disclosed
7.8 million
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06People who posted at least one vehicles ad; categories overlap, so category counts do not sum to total advertisers.
Advertisers in the real estate categoryYear to 20 March 2022Company disclosed
4.6 million
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06Categories overlap; the 1400 real estate count of ads published is not printed in this report, only the share (page 25).
Calls passed on as a support ticket, shareThree months to 21 September 2020Company disclosed
14 per cent
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06
Call topics disputing an ad rejectionThree months to 21 September 2020Company disclosed
111,905
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06About three quarters of ad-review call topics.
Visits to support and rules pagesThree months to 21 September 2020Company disclosed
3,183,818
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06
Active non-personal (business) usersYear to 20 March 2022Company disclosed
more than 1.5 million
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06Non-personal users are defined on page 62: users of the business panels (car showrooms, shops, real estate), the wholesale subcategory, users who named themselves a real estate adviser at least four times, or users with business signs in services and jobs. Not comparable with the 1398 'active businesses' (447,000 or 347,027), which used a different rule.
Ads published by non-personal (business) usersYear to 20 March 2022Company disclosed
15.5 million, 11 per cent of all ads
Divar annual report 1400, year to 20 March 2022 · retrieved 2026-10-06The same sentence says 69 per cent of these ads came from real estate advisers and agencies.
Call topics about Divar's product sectionsThree months to 21 September 2020Company disclosed
428,759
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06Counts topic tags on incoming calls, not calls: one call can carry several tags. The report puts this at 87 per cent of all tags.
Contact centre agentsMonth to 21 September 2020Company disclosed
97
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06Agents staffing the support contact centre in the last month of the quarter; the two earlier months show 98 and 99.
Calls rated by callers, shareThree months to 21 September 2020Company disclosed
20.5 per cent
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06
Call topics that were violation reportsThree months to 21 September 2020Company disclosed
45,750
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06Counts topic tags on incoming calls in which users reported a violation, 9 per cent of all tags; one call can carry several tags.
Views of the help article for users who were defraudedThree months to 21 September 2020Company disclosed
13,240
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06Views of a help page, not the number of fraud reports.
Customer care staff, in-houseThree months to 21 September 2020Company disclosed
5 people
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06Divar's own customer care team; the report says it worked alongside three contracted support firms during the quarter, whose staff are not in this count.
Longest wait to reach the contact centreThree months to 21 September 2020Company disclosed
60 minutes
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06The single longest wait, not the average; the report attributes it to night-shift scheduling.
Call ratings at the top score of 5, shareThree months to 21 September 2020Company disclosed
87.1 per cent
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06Share of the ratings given, not of all calls.
Call topics about paymentThree months to 21 September 2020Company disclosed
125,412
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-0629 per cent of product-section tags.
Support tickets on the busiest email day6 September 2020Company disclosed
735
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06The email team had 14 agents; the quietest day of the quarter had 352 emails.
Contact centre talk time, totalThree months to 21 September 2020Company disclosed
24,507 hours
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06Total time agents spent on calls across the quarter.
Calls resolved by the end of the conversationThree months to 21 September 2020Company disclosed
4 in every 5 calls
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06
Average call ratingThree months to 21 September 2020Company disclosed
4.64 out of 5
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06Average of the ratings callers chose to give; about one call in five was rated.
Call topics about ad reviewThree months to 21 September 2020Company disclosed
148,271
Divar customer care quarterly report, June to September 2020 · retrieved 2026-10-06The largest product topic, 35 per cent of product-section tags; it covers rejected ads, rejected photos and review delays.
Content and moderationFY2020-21Company disclosed
41B+ unique ad views in the year, up 42% from 29B the year before · 55,000 users blocked for illegal activity or after reports from other users, up 17%
Divar Annual Report FY1399 (reviewed) · retrieved 2026-07-10A unique view, in the report's own definition, counts every view of an ad from one device within one week once. The report prints +۴۱ میلیارد, more than 41 billion.
Advertisers & installsFY2021-22Company disclosed
21.8M+ unique advertisers (+18% YoY) · 23.6M+ active Cafe Bazaar installs at year-end
Devices & ads (9-month, CEO on record)Mar-Dec 2024Company disclosed
62M unique devices opened the app · 94M ads published (108M reviewed, 86% publish rate) · 18M ad-posting users
User base and platform position (to April 2025)To 30 April 2025Third-party reported
Over 38 million users, described as continuing to lead the Iranian online classifieds market with strong annual revenue growth. Artificial intelligence is applied to content moderation and fraud detection.
