Divar
Entity IDIR-CO-004
SectorClassifieds
Founded2012
HQTehran
VerificationReported
Last reviewed2026-07-10
Decision snapshot
Platform scale
44M unique phone numbers · 129.5M ads posted per year · 5.2M daily active ads
FY1399 (2020–21)Company disclosed
Divar Annual Report FY1399 (reviewed) · retrieved 2026-07-10
Group
Hezardastan: Divar · Karnameh · Sotoon. Cafe Bazaar sold to Tapsell in Jan 2025; Balad independent per July 2026 co-founder statement
2026-07Third-party reported
intellinews; PitchBook; Zoomit ↗ · retrieved 2026-07-10
Monetisation
"Second largest portfolio holding, mainly driven by Divar monetisation success"; first dividends paid; GMV growth above 50%
2021-04Third-party reported
Pomegranate Investment Q4 2020/21 report (CEO letter) ↗ · retrieved 2026-07-10
2017 valuation anchor
EUR 38M for 10% of Cafe Bazaar Group (Divar then included) implies ~EUR 380M pre-money
2017-Q4Third-party reported
Pomegranate Investment Q4 2017 portfolio update ↗ · retrieved 2026-07-10
Every field carries an explicit evidence state and its source. Self-reported figures are labelled as such; nothing is presented with more certainty than its source supports.
Operating metrics — period-stamped
Content and moderationFY1399Company disclosed
141B+ ad views per year · 55,000 users blocked by moderation
Advertisers & installsFY1400 (2021–22)Company disclosed
21.8M+ unique advertisers (+18% YoY) · 23.6M+ active Cafe Bazaar installs at year-end
Metric series — change over time
Ads published per year · annual reports
FY1399129.5M
FY1400139.7M+
Divar FY1399 annual report · Divar FY1400 annual report (PDF via mirror) ↗
Unique phones opening the app · annual reports
FY139944M
FY140053.1M+
Divar FY1399 annual report · Divar FY1400 annual report (PDF via mirror) ↗
Series are basis-consistent: values are only charted against comparable prior periods. Approximation qualifiers from the source are preserved. Rial figures follow the filing convention (million rial); toman conversions are ours and labelled.
Business model & group
ModelDurableThird-party reported
C2C classifieds across goods, vehicles, property and jobs; free listing with paid promotion and business tools
Leadership
OriginsDurableThird-party reported
Founded 2012 within the Cafe Bazaar family (founders Reza Mohammadi & Hessam Armandehi); later consolidated under Hezardastan
Hezardastan CEOCurrentNot disclosed
Not publicly confirmed
Leadership (registry)Registry snippet, 2026-07-11Official record
CEO: Ashkan Mir Armandehi · Chairman: Hessam Mir Armandehi (also representative of the Hezardastan parent)
Corporate family
Tracked entities in the same corporate family. Ownership percentages appear in Ownership & capital only when disclosed.
Ownership & capital
Pomegranate see-through stake2017-Q4Third-party reported
Increased from 3% to 4.5% in the 2017-Q4 round
Legal entity & parent (registry)Registry, snippet capture 2026-07-11Official record
Opco: Agah Pardazan-e Hooshmand (private joint stock, ~1395/2016) · "Divar" trademark registered 1398/09/26 · PARENT: Hezardastan IT Development Group (holding, registered capital 1,500B rial)
Competitive set
Competitive setCurrentTI derived
Sheypoor (direct classifieds; its Apr-2021 shareholder mark implies ~EUR 56M) · Bama (vehicles vertical)
Evidence timeline — how this record was built
2026-07-11Registry documentCorporate registry records — Digipay, Alibaba, Divar/Hezardastan, Snapp7 records
Date pendingAnnual reportDivar Annual Report FY1399 (reviewed)2 records
Primary sources catalogued in the Evidence Library; extracted claims appear above as period-stamped facts, never as current news.
What we don't know
Post-FY1399 metricsCoverage pending
Annual reports after FY1400Not disclosed
Cap tableNot disclosed
FinancialsNot disclosed
Stated gaps are part of the record: in an opaque market, knowing what is NOT publicly established is as decision-relevant as what is.
Source ledger — every field, its evidence
| Field | Value | Period | Evidence | Source | Retrieved |
|---|---|---|---|---|---|
| Platform scale | 44M unique phone numbers · 129.5M ads posted per year · 5.2M daily active ads | FY1399 (2020–21) | Company disclosed | Divar Annual Report FY1399 (reviewed) | 2026-07-10 |
| Group | Hezardastan: Divar · Karnameh · Sotoon. Cafe Bazaar sold to Tapsell in Jan 2025; Balad independent per July 2026 co-founder statement | 2026-07 | Third-party reported | intellinews; PitchBook; Zoomit ↗ | 2026-07-10 |
| Monetisation | "Second largest portfolio holding, mainly driven by Divar monetisation success"; first dividends paid; GMV growth above 50% | 2021-04 | Third-party reported | Pomegranate Investment Q4 2020/21 report (CEO letter) ↗ | 2026-07-10 |
| 2017 valuation anchor | EUR 38M for 10% of Cafe Bazaar Group (Divar then included) implies ~EUR 380M pre-money | 2017-Q4 | Third-party reported | Pomegranate Investment Q4 2017 portfolio update ↗ | 2026-07-10 |
| Content and moderation | 141B+ ad views per year · 55,000 users blocked by moderation | FY1399 | Company disclosed | Divar Annual Report FY1399 (reviewed) | 2026-07-10 |
| Advertisers & installs | 21.8M+ unique advertisers (+18% YoY) · 23.6M+ active Cafe Bazaar installs at year-end | FY1400 (2021–22) | Company disclosed | Divar FY1400 annual report (PDF via mirror) ↗ | 2026-07-11 |
| Model | C2C classifieds across goods, vehicles, property and jobs; free listing with paid promotion and business tools | Durable | Third-party reported | Wikipedia; Tehran Index registry ↗ | 2026-07-10 |
| Origins | Founded 2012 within the Cafe Bazaar family (founders Reza Mohammadi & Hessam Armandehi); later consolidated under Hezardastan | Durable | Third-party reported | Wikipedia ↗ | 2026-07-10 |
| Hezardastan CEO | Not publicly confirmed | Current | Not disclosed | · | 2026-07-10 |
| Leadership (registry) | CEO: Ashkan Mir Armandehi · Chairman: Hessam Mir Armandehi (also representative of the Hezardastan parent) | Registry snippet, 2026-07-11 | Official record | Official corporate registry records (indexed capture) | 2026-07-11 |
| Pomegranate see-through stake | Increased from 3% to 4.5% in the 2017-Q4 round | 2017-Q4 | Third-party reported | Pomegranate Investment Q4 2017 update ↗ | 2026-07-10 |
| Legal entity & parent (registry) | Opco: Agah Pardazan-e Hooshmand (private joint stock, ~1395/2016) · "Divar" trademark registered 1398/09/26 · PARENT: Hezardastan IT Development Group (holding, registered capital 1,500B rial) | Registry, snippet capture 2026-07-11 | Official record | Official corporate registry records (indexed capture) | 2026-07-11 |
| Competitive set | Sheypoor (direct classifieds; its Apr-2021 shareholder mark implies ~EUR 56M) · Bama (vehicles vertical) | Current | TI derived | Tehran Index registry; Pomegranate Q4 2020/21 | 2026-07-10 |
Last full review: 2026-07-10 · Tehran Index research desk · corrections: desk@tehranindex.com
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Registered entity
Legal entityAghe Pardazan-e Hooshmand
Entity typeoperating
StatusActive
Registered1395/06/01 (2016-08-22)
Registered capital3.5 trillion IRR
Board & shareholdersAshkan Mirarmandehi (CEO, outside board); Hesam Mirarmandehi (Chairman, rep. Hezardastan IT Development Group); Seyed Majid Razavi (Vice Chairman, rep. Esperlous Hamrahan Hooshmand); Mehran Arabi (rep. Rayanesh Abri Vahed Hezardastan)
Ownership(prior entry) Independent from Hezardastan since Jan 2025
Entity notesGroup: Hezardastan retained Divar as core business after selling Cafe Bazaar to Tapsell (AIM Group + bne IntelliNews, Jan 2025); earlier "independent since Jan 2025" tag was a misread of that deal.
Official contact
Registered addressInnovation Tower, Shahid Beheshti University, Darakeh St, Daneshjou Blvd, Evin, Tehran, Iran (2nd floor, unit 201)
Postal code1983960050
Phone021-79458000
Emailsupport@divar.ir
Instagram@divar.official
Evidence & verification
Verification tierReported — single public source
Primary evidencegrokipedia.com
Registry identifiersWithheld for compliance
Fields on this profile derive from linked public sources or the official company registry; unknown values stay blank rather than guessed, and estimates are always labelled. How we verify →
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